行动设备用音响市场：性能提升促进成长

Abstract

Over the years, mobile handsets have developed from a simple communication device into a friendly multimedia electronic device. While traditional phones only required a basic receiver, transducer and microphone, today' s fully loaded handsets require racetrack receiver, dual stereo speakers, hands free, MP3 capability, microphone, vibrator, and some other accessories like headset and Bluetooth. As a result, handsets require a significant number of acoustic devices of smaller size with excellent sound quality to meet the demand of consumer. Today, annual shipments of music-enabled handsets are growing at a faster rate than those of the broad handset market. In addition to the growing shipment of music phones, there is increase in demand for stereo sound. Growing popularity of music phones since the year 2005 means mobile phones require an increasing number of acoustic devices with better overall quality. The rising trend towards slimmer phones also underpins demand for acoustic components of a much smaller size. Increase in demand for good-quality, smaller, acoustic devices is boosting the dollar content of acoustic components per handset, which eventually will help offset pricing and margin pressure for acoustic suppliers. The report focuses on the global handset acoustics market -- its size, growth rate, trends, growth drivers, challenges, etc. Asian handset acoustic market has been covered separately in the report. It also covers MEMS technology which is considered to be the next generation component and is highly performance oriented. The report profiles most of the major industry players, including their financial information and key business strategies.

Table of Contents

• 1. Industry Definition and SIC Classification
• 2. Description of Acoustic Components
  • Miniature Receiver
  • Polyphonic Speaker
  • ECM Microphone
  • MEMS (micro-electro mechanical systems)
  • Multi-function Device
  • Speaker Module
  • Headset
  • Transducer
• 3. Global Acoustic Handset Industry: An Introduction
  • 3.1 Global Handset Demand
  • 3.2 Technology Roadmap
  • 3.3 Industry Trends
    • Rising Acoustic Component Demand
    • Increasing Demand of Handset Accessories
    • Asian Acoustic Makers Gaining Momentum
    • Increasing Trend of More than One Speaker Per Handset
  • 3.4 Key Challenges
    • Produce Acoustic Components that Suits Automated Assembly
    • Size or Performance -- What to Choose
• 4. Asian Handset Acoustics Market
  • 4.1 Industry Dynamics
  • 4.2 Growth Drivers
    • Excellent Audio Quality
    • IPod enthusiasm Fuels Demand
• 5. MEMS Microphones
  • 5.1 Technology Overview
  • 5.2 MEMS Microphones Market Size
• 6. Competitive Scenario
  • 6.1 Profile of Key Industry Players
    • 6.1.1 AAC Acoustic Technology
      • Company Overview
      • Financial Snapshot
      • Business Strategies
    • 6.1.2 Merry Electronics
      • Company Overview
      • Financial Snapshot
      • Business Strategies
    • 6.1.3 BSE Holdings
      • Company Overview
      • Financial Snapshot
      • Business Strategies
    • 6.1.4 Hosiden
      • Company Overview
      • Financial Snapshot
      • Business Strategies

List of Figures and Tables

Figures

Figure 3.1: Music Enabled Phone Shipments (2005-09)

Figure 3.2: Worldwide Shipments of Acoustic Devices by Type (2006-08)

Figure 3.3: Shipment of Hands-free Headsets by Type (2006-08)

Figure 4.1: Asian Hands-free Market Size

Figure 5.1: MEMS and ECM Unit Shipments (2005-08)

Tables

Table 1.1: SIC Classification

Table 3.1: Demand Growth of Global Handsets by Type (2005-08)

Table 3.2: Sales Comparison of Major Acoustic Players

Table 4.1: Asian Acoustic Components Market by Handset Type (2006-08)

Table 5.1: Difference between ECM and MEMS

Table 6.1: Acoustic Component Manufacturers: Competitive Positioning

Table 6.2: AAC Acoustic Technology Financial Snapshot

Table 6.3: Merry Electronics Financial Snapshot

Table 6.4: BSE Holdings Financial Snapshot

Table 6.5: Hosiden Corporation Financial Snapshot