Abstract
The software industry is in the throes of a radical transformation, as the dominance of the proprietary license-based model is waning and the software-as-a-service approach is gaining ground - offering pay-as-you-go online business shareware solutions.
This market report will examine the rapidly changing environment of online business services and SaaS marketing strategies.
Key questions
- What online business services are currently available in Europe?
- Which online services do businesses use the most?
- How are the various players (software publishers, integrators, telcos, etc.) positioned in the online business services market?
- How are the SaaS market and players' positioning likely to evolve?
- What issues do the players face, and what strategies are they employing?
Table of Contents
1. Context
- 1.1. Online business services: new stakes in the software industry
- 1.2. Terminology
- 1.3. Field of study
2. Analysis of the service offering
- 2.1. Features of the service offering
- Main types of application
- Sales and marketing strategies
- 2.2. Players and offer positioning
- Player profiles
- How players position their offers
- 2.3. Most widely-used online business services
- Types of use
- Changing business models
3. Market outlook
- 3.1. Market segmentation
- Corporate market
- SME and SoHo markets
- 3.2. The value chain and industry partnerships
- Challenges for integrators
- New pure player strategies
- How traditional software publishers are reacting
- 3.3. Changes in usage patterns and clientele
- Reasons for the mitigated success of ASP
- Appeal of SaaS applications and solutions
- 3.4. Market growth drivers and impediments
- Technological drivers
- Technological impediments
- Economic drivers
- Economic impedimens
4. Player strategies
- 4.1. Apparent market player strategies
- 4.2. Implemented winning strategies
5. Conclusions
- Player profiles
- Salesforce.com
- ATOS Origin
- ADITU
- Microsoft
- Adobe
- Oracle
- SAP
- BT
- Amazon
