西欧电视市场（第12版）

“In-depth analysis of the key broadcast markets in Western Europe ”

Western European TV (12th edition) provides vital intelligence on the opportunities presented by these rapidly growing markets. New sections on HDTV, On-Demand TV and Mobile TV covering every country have been added. Also new for this edition are in-depth company profiles for the sector' s key players. This year' s research has also been significantly expanded to include Informa' s proprietary data in the areas of: advertising, digital/analogue cable revenue splits, population movements and household numbers and penetration.

• Forecasts to 2013 - track trends and pinpoint opportunities with fully updated forecasts, including satellite TV homes, MMDS/Cable TV households, pay TV penetration and IPTV data
• Market Movements - new quick guides to the key developments in each country
• Data and statistics - the report tracks viewing and programming trends, while also providing extensive data on advertising expenditure and revenue generation
• Country-by-country coverage - analysis of the 15 key territories, enabling you to track the regions you' re already in and assess which new ones will provide you with new investment opportunities
• Coverage of new broadcast technologies such as mobile TV and HDTV
• Vital intelligence on government legislation and regulation and other important local knowledge to allow you to maximise your investment and make informed business decisions.

• TV Companies: Discover the strategies your competitors are using and find out how new technology and investment is changing the face of broadcasting in Western Europe.
• Investment Banks: Gain valuable insights into which countries will enable you to maximise your investment opportunities.
• Analysts, legal and financial: Use our forecasts, historic data and independent analysis to build your knowledge of the sector and identify where your own expert knowledge may be required.
• Broadcast Technology companies: With TV in Western Europe increasing in sophistication, identify which technological developments are likely to have a profitable impact on your business.

Table of Contents

• Top 5 markets: Digital TV households (000)
• Western European Forecasts

• FORECASTS
  • TV household composition in 2013 (000)
  • Digital penetration of TV households in 2013 (%)
  • Digital TV households* (000)
  • Pay TV revenues* (US$ million)
• Cable/MMDS
  • Cable TV revenues
• Satellite
  • Digital pay DTH at 2013
• IPTV
  • IPTV at 2013
• DTT
  • DTT at 2013
  • Western European Population (000)
  • Western European Households (000)
  • Western European TV Households (000)
  • Western European TV households as a % of Households
  • Western European Digital Terrestrial TV Households (000)
  • Western European digital terrestrial TV Households as a % of TV households
  • Western European Freesat TV Households (000)
  • Gross TV Advertising Revenues (US$ mil.)
  • Net TV Advertising Revenues (US$ mil.)
  • Gross Pay TV Advertising Revenues (US$ mil.)
  • Net Pay TV Advertising Revenues (US$ mil.)
  • Western European cable/MMDS TV households (000)
  • Western European cable/MMDS TV households as a % of TV households
  • Western European analogue cable/MMDS TV households (000)
  • Western European digital cable/MMDS TV households (000)
  • Western European digital cable/MMDS TV households as a % of TV households
  • Western European analogue cable/MMDS TV revenues (US$ million)
  • Western European digital cable/MMDS TV revenues (US$ million)
  • Western European cable/MMDS TV revenues (US$ million)
  • Western European cable/MMDS ARPU (US$)
  • Western European digital DTH households (000)
  • Western European digital DTH households as a % of TV households
  • Western European digital DTH revenues (US$ million)
  • Western European digital DTH ARPU (US$)
  • Western European IPTV households (000)
  • Western European IPTV households as a % of TV households
  • Western European IPTV revenues (US$ million)
  • Western European IPTV ARPU (US$)
  • Western European pay TV households (000)
  • Western European pay TV households as a % of TV households
  • Western European digital TV households (000)
  • Western European digital TV households as a % of TV households
  • Western European subscription revenues (US$ million)
  • Western European PPV/VOD revenues (US$ million)
  • Western European subscription & PPV/VOD revenues (US$ million)
  • Western European subscription & PPV/VOD ARPU (US$)

• AUSTRIA
• Market movements
• Overview
• Cable
• UPC Telekabel
  • UPC Telekabel details
• Liwest
• Salzburg AG
• IPTV
  • Broadband subscribers by technology
  • Broadband subscribers by operator
• aonTV
• Satellite
• Mobile TV
  • Austrian mobile subscriber details
• On-demand TV
• HDTV
• DTT
• Terrestrial TV
• ORF
• ATV
• Other broadcasters
• Viewing/programming
  • Average daily viewing minutes
  • Channel viewing share (2007)
  • Austria: Program rights holders
  • Release windows
• Advertising
  • Austria advertising details (US$ million)
• Forecasts
  • Austria forecasts

• BELGIUM
• Market movements
• Overview
• Cable
• Telenet
  • Telenet subscribers by service (000)
  • Telenet digital package prices (May 2008)
  • Telenet financial highlights (EURO million)
  • Telenet revenues by service (EURO million)
• Interkabel Group
• Voo
• Coditel
• IPTV
  • Belgium broadband data
  • Broadband subscribers by operator
• IPTV activity
  • Belgacom financial data (EURO million)
• Satellite
• DTT
  • DTT in Belgium (as of 1Q08)
• Mobile TV
• Terrestrial
• Information on main channels
• VTM
• SBS Broadcasting
• VRT
• RTL Group
  • RTL Belgium financial highlights (EURO million)
  • RTL Belgium TV advertising share in Wallonia (%)
• RTBF
• AB Groupe
• Viewing/programming
  • Average daily viewing minutes (viewers aged 4+)
  • Share of viewing by channel in Flanders (%)
  • Share of viewing by channel in Wallonia (%)
  • Top 10 programmes in Wallonia (2007)
  • Top 10 programmes in Flanders (2007)
  • Release windows by media
  • Belgium: Programme rights holders
• Advertising
  • Advertising revenue by media (EURO million)
  • Gross advertising expenditure (EURO million)
• Forecasts
  • Belgium forecasts

• DENMARK
• Market movements
• Overview
  • Denmark' s public broadcasters
  • Denmark' s key private channels
• Cable
  • Cable TV subscribers by operator
• YouSee
  • TDC Group Danish subscriber data
  • TDC Danish pay TV subscriber growth 2003-2008
  • YouSee financial highlights (DKK million)
  • TDC Group financial highlights (DKK million)
• Telia Stofa
  • Telia Stofa cable subscriber growth 2003-2007
• IPTV
  • Denmark broadband subscribers by technology
  • Denmark broadband subscribers by operator
  • Selected IPTV subscribers by operator
• Online TV
• Satellite
• Canal Digital
  • Canal Digital Nordic subscribers
  • Canal Digital financial highlights (NOK million)
• Viasat
  • Viasat Nordic subscribers (000)
  • Viasat Nordic pay TV financial highlights
• Mobile TV
  • Denmark mobile subscriber data
• On-demand TV
• HDTV
• DTT
• Terrestrial
• Danmarks Radio
  • DR license fee charges per household (DKK)
• TV2
• TV3/TV3+
• SBS Danmark
• Viewing/programming
  • Average daily viewing minutes
  • Share of viewing by channel (%)
  • Danish all day viewing shares*
  • Release windows
• Advertising
  • Gross advertising expenditure by sector 2007 (DKK million)
• Forecasts
  • Denmark forecasts

• FINLAND
• Market movements
• Overview
• Cable
  • Cable TV subscribers by operator
• Welho
  • Welho timeline
• Finnet Group/DNA Finland
• Elisa
• TeliaSonera
  • TeliaSonera Broadband Services Finland financial highlights (SEK million)
• IPTV
  • Finland broadband subscribers by technology
  • Finland broadband subscribers by operator
• IPTV activity
• Satellite
• Canal Digital
  • Canal Digital Nordic subscribers
  • Canal Digital financial highlights (NOK million)
• Viasat
  • Viasat Nordic subscribers (000)
  • Viasat pay TV Nordic financial highlights (SEK million)
• Mobile TV
  • Finland mobile subscriber data
  • Sonera 3G TV service pricing
  • Elisa 3G TV service pricing
• On-demand TV
• HDTV
• DTT
  • Digita TV channels by multiplex
• Terrestrial
• YLE
  • YLE channel breakdown
  • YLE financial highlights 2007 (EURO million)
  • YLE programming summary 2007 (all channels, analogue and digital)
  • YLE programming split by genre 2007 (%)
• MTV3
• Nelonen
  • Nelonen ownership structure (%)
  • Nelonen Media operational data
• Viewing/programming
  • Average daily TV viewing minutes (adults 10+)
  • Viewing share by channel 2003-2007
  • Average daily viewing minutes by channel 2003-2007
  • Finland programme rights holders
  • Release windows
• Advertising
  • Gross advertising expenditure (EURO million)
• Forecasts
  • Finland forecasts

• FRANCE
• Market movements
• Overview
  • Package pricing comparison by platform
• Cable
• IPTV
  • France broadband data
  • Broadband subscribers by selected operators
  • IPTV: Leading services (end-2007)
• Orange TV
  • France Telecom IPTV subscriber growth (000)
• Neuf Cegetel
• Free
• Alice
• Satellite
• CanalSat
  • Canal Plus France ownership structure (May 2008)
  • Satellite subscriber figures (000)
• BIS
• France Telecom
• Mobile TV
  • Mobile subscribers by operator
  • Mobile 3G subscribers by operator
• On-demand TV
• HDTV
• DTT
  • TNT channels (May 2008)
• Terrestrial
• TF1
  • TF1 financials (EURO million)
  • TF1 program costs by genre (EURO million)
• M6
  • M6 financials (EURO millions)
• France Televisions
• Canal Plus
  • Canal Plus Group subscribers (000s)
• Viewing/programming
  • Share of viewing by channel (%)
  • France: Program rights holders
• Release windows
• Advertising
• Forecasts
  • France forecasts

• GERMANY
• Market movements
• Overview
  • Package pricing comparison by platform
• Cable
  • The four-tier cable system
  • Top 10 Cable Operators (June 2008)
• Kabel Deutschland
  • Kabel Deutschland subscriber details (000)
  • Kabel Deutschland ARPU details
  • KDG financial highlights 2007 (EURO 000)
• Unitymedia
  • Unitymedia subscriber breakdown (000)
  • Unitymedia financial highlights
• Kabel BW
• Orion/EWT
• IPTV
  • Broadband subscribers by technology
  • Broadband subscribers by selected operators
  • Germany: IPTV subscriber forecasts (000)
• Satellite
• Premiere
  • Premiere subscriber growth (000s)
  • Premiere financial highlights (EURO million)
• ArenaSAT
• Mobile TV
  • Mobile subscribers by operator
• HDTV
• DTT
• Free-to-air
• RTL
  • RTL Group financial highlights (EURO million)
  • RTL Group revenues by profit center (EURO million)
  • Viewing for RTL Group German channels
• ProSiebenSAT.1
  • ProSiebenSAT.1 group financial highlights (EURO million)
• ARD/ZDF
  • ZDF annual budgets
• Viewing/programming
  • Share of viewing by channel (%)
  • Share of channel viewing by age group (%)
  • Germany: Share of channel viewing by age group in 1Q08 (%)
  • Combined share of viewing for main commercial groups
  • Average daily viewing minutes
• Advertising
  • Germany: Net advertising expenditure (EURO million)
  • Share of advertising revenues (%)
  • Share of net TV advertising by broadcast group (%)
• Forecasts
  • Germany forecasts

• IRELAND
• Market movements
• Overview
• Cable/MMDS
  • Ireland: Cable/MMDS subscribers
• UPC Ireland
  • Liberty Global Ireland operating summary
  • UPC Ireland digital TV pricing
• IPTV
  • Ireland broadband data
• IPTV activity
• Satellite
  • Subscribers to Sky channels (UK & Ireland)
  • Sky Digital Irish monthly packages (EURO per month)
• DTT
• HDTV
• Mobile TV
  • Sky Mobile TV channel packages
• Terrestrial
• Channel reception by region (1Q07)
• RTE
  • Top 10 RTE programmes 2007
• TV3
• TG4
• Viewing/Programming
  • National individual all day viewing shares by channel (%)
  • National individual primetime viewing shares by channel (%)
  • Multichannel viewing shares by channel (%)
  • Top 10 programmes in 1Q08 (Adults)
• Advertising
  • Gross advertising expenditure
• Forecasts
  • Ireland forecasts

• ITALY
• Market movements
• Overview
  • Package pricing comparison by platform
• Cable
• Satellite
  • Sky Italia subscriber numbers
• IPTV
  • Italian broadband subscriber growth & forecasts (millions)
  • Broadband subscribers by operator
  • Fastweb financial data (EURO millions)
• IPTV activity
• Mobile TV
• HDTV
• DTT
  • DTT in Italy
  • DTT receiver cumulative sales* (000)
  • Telecom Italia Media revenue trends
• Terrestrial
• Rai
  • Rai consolidated financials (EURO million)
  • Rai TV output by genre (2006)
• Mediaset
  • Mediaset financial highlights (EURO million)
  • Italy: Mediaset financials by business segment
• La7
• Viewing/programming
  • Italian all day viewing shares (%)
  • Italy: Mediaset: Hours broadcast by genre in 2007
  • Italy: Program rights holders
  • Release Windows
• Advertising
  • Share of TV advertising by broadcaster (2007)
• Forecasts
  • Italy forecasts

• NETHERLANDS
• Market movements
• Overview
• Cable
• Ziggo
• UPC Nederland
  • UPC Nederland operating data
• IPTV
  • Netherlands broadband subscribers
  • Netherlands operator subscribers
• Satellite
• Mobile TV
  • Dutch mobile subscribers
• On-demand TV
• HDTV
• DTT
  • Digitenne channels (July 2008)
  • Digitenne ownership
• Terrestrial
• NOS
• RTL
  • RTL Nederland financials (EURO million)
• SBS
• Viewing/programming
  • Share of all viewing by channel between 18:00 and 24:00 (%)
  • Release windows
• Advertising
  • Share of net advertising market 2007 (%)
  • Dutch advertising summary (US$ million)
• Forecasts
  • Netherlands forecasts

• NORWAY
• Market movements
• Overview
• Cable
  • Digital cable packages by operator (NOK/month) (June 2008)
• Canal Digital
  • Canal Digital financial highlights (NOK million)
• Get
• IPTV
  • Norway broadband subscribers by technology
  • Norway broadband subscribers by operator
• Satellite
• Canal Digital
  • Canal Digital Nordic subscribers
• Viasat
  • Viasat Nordic subscribers (000)
  • Viasat pay TV Nordic financial highlights (SEK million)
• Mobile TV
  • Mobile subscriber data
• On-demand TV
• HDTV
• DTT
• Terrestrial/Free-to-air
  • Free-to-air channel summary
• NRK
• TV2
  • TV2 financial highlights (NOK million)
• TVNorge
• TV3
• Viewing/programming
  • Average daily TV viewing minutes
  • Viewing share by channel for last five years (%)
  • Average daily viewing minutes by channel for last five years
  • Release windows
  • Program rights holders
• Advertising
• Forecasts
  • Norway forecasts

• PORTUGAL
• Market movements
• Overview
• Cable
  • Cable penetration of access lines (000)
  • Cable subscribers by region (000s)
  • Cable breakdown by region (1Q08)
• TV Cabo
  • Zon Multimedia pay TV details (000 unless stated)
  • Zon Multimedia financial data (EURO millions)
• Cabovisao
  • Cabovisao subscriber data
• IPTV
  • Portugal broadband data
  • Operator share of broadband customers (%)
• Portugal Telecom
• Sonaecom
• Satellite
  • DTH subscribers by region (000s)
• DTT
  • DTT in Portugal
• Mobile TV
• Terrestrial
• TVI
  • Media Capital TV financials (EURO millions)
• SIC TV
  • Impresa TV financials (EURO 000)
• RTP
  • RTP financial data (EURO millions)
• Viewing/programming
  • Terrestrial all-day viewing share (%)
  • Prime time share by main channels (%)
  • Cable TV audience ratings (%)
  • Programme rights holders
• Advertising
  • Gross advertising expenditure (EURO million)
  • Share of TV advertising by channel (%)
• Forecasts
  • Portugal forecasts

• SPAIN
• Market movements
• Overview
  • Pay TV subscriber growth
  • Pay TV growth forecasts
  • Spanish audiovisual services revenues*
• Cable
  • Ono residential operating details
  • Ono subscriber growth (year end)
• IPTV
  • Broadband subscribers
  • Spain: Selected broadband operator stats
• IPTV activity
• Satellite
  • Spain: Sogecable subscriber growth
  • Digital+ ARPU by quarter (Euro)
  • Spain: Sogecable financial highlights
  • Digital+ financial summary (EURO million)
• HDTV
• Mobile TV
• DTT
  • DTT in Spain: Key data
  • DTT penetration growth
• DTT content
  • Viewing share of DTT audience (%)
• Terrestrial
  • National terrestrial TV channels
• RTVE
• Telecinco
  • Telecinco broadcast content by genre
  • Telecinco financial details (EURO million)
• Antena 3
  • Antena 3 ownership structure (May 2008)
• Viewing/programming
  • Share of viewing by channel (02:00-02:00)
  • Share of viewing per channel (1Q07 vs. 1Q08)
  • Most-watched programs in 2007
  • Program rights holders
• Advertising
  • Gross advertising expenditure
  • Net TV advertising revenues
  • Share of TV advertising by channel
• Forecasts
  • Spain forecasts

• SWEDEN
• Market movements
• Overview
• Cable
• Com Hem
  • Com Hem subscriber data (000)
  • Com Hem financial highlights (SEK million)
• Canal Digital
  • Canal Digital financial highlights (NOK million)
• Tele2vision
• IPTV
  • Sweden broadband subscriber data
• TeliaSonera
  • TeliaSonera Broadband Services Sweden financial highlights
• Canal Digital
• Bredbandsbolaget
• Satellite
• Canal Digital
  • Canal Digital Nordic subscribers
• Viasat
  • Viasat Nordic subscribers (000)
  • Viasat pay TV Nordic financial highlights (SEK million)
• Mobile TV
  • Sweden mobile subscriber data
• On-demand TV
• HDTV
• DTT
• Free-to-air
• SVT
• TV4
  • TV4 portfolio (June 2008)
  • TV4 financial highlights 2007 (SEK 000)
• TV3
• Kanal 5
• Viewing/programming
  • Viewing share by channel for last five years (%)
  • All-day viewing shares for 15-44 year-olds (January to April)
  • Program rights holders
• Advertising
  • Advertising expenditure by medium 2007 (SEK million)
• Forecasts
  • Sweden forecasts

• SWITZERLAND
• Market movements
• Overview
  • Digital homes in Switzerland by December 2007
• Cable
  • Swiss cable subs growth
  • Cablecom subscriber details
• IPTV
  • Broadband subscribers by operator
  • Broadband subscribers by platform
• DTH
• Mobile TV
  • Swiss mobile subscribers by operator
• On-Demand TV
• HDTV
• DTT
• Terrestrial
  • SRG SSR idee Suisse regional units and channels
  • License fee split by region
• Viewing/programming
  • Average daily viewing minutes by region
  • German speaking region viewing share by channel (%)
  • French speaking region viewing share by channel (%)
  • Italian speaking region viewing share by channel (%)
  • SRG production split in 2007
  • Program rights holders
  • Release windows
• Advertising
  • Switzerland: Gross TV advertising expenditure
• Forecasts
  • Switzerland forecasts

• UNITED KINGDOM
• Market movements
• Overview
  • UK multichannel TV penetration rates (%)
  • UK pay TV subscribers and free-to-view households
  • UK TV sets by reception platform (%)
  • UK switchover timetable by region
  • UK package pricing comparison by platform
• Cable
  • Virgin Media segmental revenue (£ million)
  • Virgin Media subscribers (000s)
• IPTV
  • UK broadband subscribers by technology
  • UK broadband subscribers by operator
• IPTV activity
• Satellite
• Sky Digital
  • BSkyB subscriber details (000)
  • BSkyB annualized ARPU and churn
  • BSkyB financial highlights (adjusted) (£ million)
  • BSkyB revenue breakdown 2003-2007 (to end-June) (£ million)
• Freesat
• Mobile TV
  • UK mobile subscriber data
  • UK W-CDMA subscribers
• On-demand TV
  • Online TV and video
• HDTV
• DTT
  • UK DTT household growth (year-end)
• Pay DTT
  • UK DTT channels (June 2008)
• Terrestrial
• BBC
  • BBC operating highlights for last five years
  • BBC financial highlights for last five years (£ million)
• ITV
  • ITV plc financial highlights 2007 (£ million)
  • ITV plc broadcasting schedule costs 2007 (£ million)
  • ITV plc revenues 1Q07/08
• Channel 4
  • Channel 4 financial highlights 2007 (£ million)
  • Channel 4 program expenditure for last five years (£ million)
  • Channel 4 hours and costs of programs
• Five
  • Five financial highlights (EURO million)
• Viewing/programming
  • Share of viewing by channel (May 2008)
  • Viewing share by channel 2003-2007, all households (%)
  • Top 10 programs 2007
  • UK average daily viewing minutes
• Advertising
  • Gross advertising expenditure (US$ million)
• Forecasts
  • UK forecasts

• PROSIEBEN SAT.1
  • ProSiebenSat.1 group financial highlights (EURO millions)
• Germany
• Austria
• Sweden
• Denmark
• Norway
• Netherlands
• Belgium
• Hungary
• Romania

• RTL GROUP
  • RTL Group financial highlights (EURO million)
  • RTL Group revenues by profit center (EURO million)
• Germany
• Netherlands
  • RTL Nederland financials (EURO million)
• Belgium
  • RTL Belgium financial highlights (EURO million)
• France
  • M6 financials (EURO millions)
• United Kingdom
  • Five financial highlights (EURO million)
• Spain
  • Spain: Antena 3 ownership structure (May 2008)
• Hungary
• Croatia
• RTL Televizija
  • RTL Klub prime time viewing and advertising share
• Russia
  • RTL Televizija financial data (US$ millions)

• UPC BROADBAND
  • Liberty Global Inc. financial highlights
  • Liberty Global consolidated operating data, March 2008
• Netherlands
• Belgium
• Switzerland
• Austria
• Ireland
• Hungary
• Poland
• Romania
• Czech Republic
• Slovakia
• Slovenia

• VIA SAT BROAD CASTING
  • Viasat Broadcasting financial highlights
• Free-to-air Scandinavia
• Nordic Pay TV
  • Viasat Nordic subscribers (000)
• Pay TV East
• Central & Eastern Europe free-to-air