南北美洲电视市场：第12版

The report looks at present market trends, and evaluates the future direction the market is taking. It includes important illustrative statistics and reliable forecasts to 2013.

Major industry questions answered in this report include:

• How are major moves by Telefonica and Telmex affecting the TV sector?
• Who are the key players and investors and what are their strategies for success?
• Is the Sky/DirecTV merger finally having an impact on cable' s dominance?
• Where are new broadcast technologies, such as IPTV, beginning to emerge?
• What digital TV platforms are succeeding in the Americas?
• With the Latin America region now showing consistent economic growth, do you have the clear and reliable analysis that will enable you to exploit new opportunities in this dynamic TV market?

Use Americas TV (12th edition) and benefit from:

• Forecasts to 2013 - track trends and pinpoint opportunities with fully updated forecasts, including penetration rates for digital terrestrial TV, free-to-air satellite (Freesat), PPV and VOD, cable and MMDS, digital pay DTH, IPTV, advertising, population and TV households
• Market Movement- new quick guides to the key developments in each country
• Data statistics - the report tracks viewing and programming trends, while also providing extensive data on advertising expenditure and revenue generation
• Country-by-country coverage - analysis of the 12 key territories, enabling you to track the regions you' re already in and assess which ones will provide you with new investment opportunities
• Vital intelligence on government legislation and regulation and other important local knowledge to allow you to maximise your investment and make informed decisions.

Essential reading for:

• TV Companies: Discover the strategies your competitors are using and find out how digital technologies are changing the face of broadcasting in the Americas.
• Investment Banks: Gain valuable insights into which regions will enable you to maximise your investment opportunities and how changes in regulation are now allowing entry into previously inaccessible markets.
• Analysts, legal and financial: Use our forecasts, historic data and independent analysis to build your knowledge of the sector and identify where your own expert knowledge may be required.
• Broadcast Technology companies: With Latin American TV increasing in its sophistication increasing in sophistication, identify which technological developments are likely to have a profitable impact on your business.

• Argentina
• Brazil
• Canada
• Chile
• Colombia
• Ecuador
• Mexico
• Peru
• Puerto Rico
• Uruguay
• US
• Venezuela
• Plus - special profile of the U.S Hispanic market

• EXECUTIVE SUMMARY
  • Digital TV households (000)
• FORECASTS
  • Americas TV forecasts
  • Digital TV households (000)
• Cable/MMDS
  • Cable/MMDS growth
• Digital DTH
  • Digital DTH at 2013
• IPTV
  • IPTV subs at 2013
• DTT
  • DTT Households at 2013
  • Population (000)
  • Households (000)
  • TV households (000)
  • TV households as a % of households
  • Digital terrestrial TV households (000)
  • Digital terrestrial TV households as a % of TV households
  • Digital freesat TV households (000)
  • Digital freesat TV households as a % of TV households
  • Digital free-to-air TV (DTT + Freesat) households (000)
  • Digital free-to-air TV (DTT + Freesat) households as a % of TV households
  • Gross TV Advertising Revenues (US$ mil.)
  • Net TV Advertising Revenues (US$ mil.)
  • Gross Pay TV Advertising Revenues (US$ mil.)
  • Net Pay TV Advertising Revenues (US$ mil.)
  • Cable TV subscribers (000)
  • Cable subs as a % of TV households
  • Digital cable TV subscribers (000)
  • Digital cable subs as a % of TV households
  • Digital cable revenues (US$ million)
  • Analogue cable subscribers (000)
  • Analogue cable subscribers as a % of TV households
  • Analogue cable revenues (US$ million)
  • Cable subscription revenues (US$ million)
  • Cable VOD/PPV revenues (US$ million)
  • Total cable revenues (US$ million)
  • Analogue cable revenues per subscriber per month (US$)
  • Digital cable revenues per subscriber per month (US$)
  • Cable revenues per subscriber per month (US$)
  • Pay Digital DTH subscribers (000)
  • Pay Digital DTH subs as a % of TV households
  • Pay Digital DTH subscription revenues (US$ million)
  • Pay Digital DTH PPV revenues (US$ million)
  • Pay Digital DTH revenues (US$ million)
  • Pay Digital DTH revenues per subscriber per month (US$)
  • IPTV subscribers (000)
  • IPTV subs as a % of TV households
  • IPTV subscription revenues (US$ million)
  • IPTV VOD revenues (US$ million)
  • IPTV revenues (US$ million)
  • IPTV revenues per subscriber per month (US$)
  • Pay TV subscribers (000)
  • Pay TV subs as a % of TV households
  • Digital TV homes (000)
  • Digital TV homes as a % of TV households
  • Subscription revenues (US$ million)
  • PPV/VOD revenues (US$ million)
  • Total pay TV revenues (US$ million)
  • Pay TV revenues per subscriber per month (US$)
  • Latin America forecasts
  • North America forecasts

• ARGENTINA
• Market movements
• Overview
• Cable
• Cablevision
  • Cablevision subscribers (year-end)
  • Cablevision unaudited revenues by source for nine months to end-September (ARS)
  • Cablevision revenues by source (ARS)
• Multicanal
  • Multicanal subscribers (year-end)
  • Multicanal unaudited revenues by source for nine months to end-September (ARS)
  • Multicanal revenues by source (ARS)
• Supercanal
  • Supercanal ownership
• IPTV
  • Argentina broadband data
• IPTV activity
• Satellite
• Mobile TV
  • Argentina mobile subscribers by operator
• DTT
• Terrestrial
  • Argentine broadcasters
• Viewing/programming
  • Top 10 programmes (October 2007)
  • Argentine cable channel rankings (August 2007)
  • Release Windows
• Advertising
• Forecasts
  • Argentina forecasts

• BRAZIL
• Market movements
• Overview
• Cable/MMDS
• NET Servicos de Comunicacao
  • Net Servicos operating data
  • Net Servicos pro forma financial data 2006/7 (BRL million)
• Tevecap (TVA)
  • TVA financial highlights (BRL million)
• Mais TV
  • ITSA market data (September 2007)
• IPTV
  • Brazil broadband data
  • Brazil broadband subscribers by operator
• IPTV activity
• Satellite
• Telefonica TV Digital
• Sky Brasil
  • Sky Brasil digital package tariffs (January 2008)
  • DirecTV Latin America financial and operating highlights (US$ million)
• Mobile TV
  • Brazil mobile subscribers by operator
  • Mobile TV and video services
• HDTV
• DTT
• Terrestrial
  • Terrestrial broadcaster details
• Globo
• SBT
• Viewing/programming
  • Brazil: Programme rights holders
  • Release windows
• Advertising
• Forecasts
  • Brazil forecasts

• CANADA
• Market movements
• Overview
  • Canadian pay TV subscriber details (000)
• Cable
  • Cable subscriber numbers
• Rogers Cable
  • Rogers Cable subscriber data
  • Rogers Cable basic subscribers
  • Rogers Communications: Financial summary (C$ Mil.)
• Shaw Communications
  • Shaw Communications subscriber data (year ending August)
  • Shaw Communications: Cable highlights
  • Shaw Communications revenue breakdown
• Videotron
  • Videotron cable highlights
• Cogeco
  • Cogeco cable highlights (year end August)
• IPTV
  • Canada broadband statistics (000)
  • Broadband subscribers by operator
• Satellite
  • Satellite TV subscribers (000)
• Bell ExpressVu
  • Bell ExpressVU details
  • BCE financial highlights
• Star Choice
  • Star Choice subscribers
• DTT
• HDTV
  • Canadian English language HD channel carriage by operator (December 2007)
  • Canadian French language HD channel carriage by operator (December 2007)
• Mobile TV
  • Canadian mobile telephone subscriber numbers
  Terrestrial
  • Canadian Broadcasting Corporation (CBC)
  • CBC/Radio Canada: Financial highlights
• CTV TV Network
• Global TV
  • CanWest TV financial breakdown
• CHUM
• TVA
• Viewing/programming
  • Top 10 national programmes (December 31, 2007 - January 6, 2008)
  • Release Windows
• Advertising
  • TV advertising income by broadcaster type (C$000,000)
• Forecasts
  • Canada forecasts

• CHILE
• Market movements
• Overview
  • Chile pay TV penetration
• Cable
  • VTR GlobalCom subscriber data
  • VTR GlobalCom financials (US$ million)
• IPTV
  • Chile broadband subscribers by technology
  • Telefonica CTC operating data (000)
  • VTR GlobalCom Internet data
• Satellite
  • Telefonica Chile pay TV subscribers
• Mobile TV
  • Chile mobile penetration
  • Chile mobile subscribers by operator
• HDTV
• DTT
• Terrestrial
• TVN
• Canal 13
• Mega
• Red Television
• Chilevision
• Telecanal
• Viewing/programming
  • Terrestrial viewer share (2006)
  • Top 10 programmes of 2007
  • Top 10 cable channels (August 2007)
  • Release Windows
  • Chile: Programme rights holders
• Advertising
  • Gross TV advertising revenues (CLP million)
• Forecasts
  • Chile forecasts

• COLOMBIA
• Market movements
• Overview
• Cable/MMDS
  • Colombia cable TV operators by subscriber numbers
  • Telmex Colombia Financials (COP billions)
• Satellite
  • Satellite subscriber growth (2007)
  • DirecTV Colombia monthly package fees (September 2007)
• IPTV
  • Colombia broadband data
  • ETB financials (COP millions)
• IPTV activity
• Mobile TV
  • Colombia mobile subscribers by operator
• DTT
• Terrestrial
  • Audience Share (06:00-24:00, January 2008)
• Caracol Television
• RCN
• Viewing/programming
  • Most popular programmes (January 2008)
  • Release windows
• Advertising
  • Gross advertising expenditure in 2006 (COP million)
• Forecasts
  • Colombia forecasts

• ECUADOR
• Market movements
• Overview
  • Ecuador economic indicators
  • Number of pay TV subscribers by service (end-2007)
• Cable
  • Cable TV subscribers
  • TV Cable monthly package options
• Satellite
  • DirecTV Ecuador Packages Charges (Feb 2008)
• Broadband
  • Suptel broadband user survey findings (January 2008)
  • Fixed line subscribers
• Viewing/programming
  • Proportion of imported programming (%)
• Ecuavisa
• Teleamazonas
• Other networks
  • Ecuador: Programme rights holders
• Advertising
  • Advertising data (2006)
  • Advertising data (2005 vs. 2006)

• MEXICO
• Market movements
• Overview
  • Release windows
• Cable/MMDS
  • Pay TV subscribers (000)
• MVS Multivision
• Megacable
  • Megacable subscription details
• Cablemas
  • Cablemas subscribers by service offering
  • Cablemas operating data
• Cablevision
  • Grupo Televisa' s Mexican cable TV financials (MXN million)
• IPTV
  • Mexico broadband subscribers
• IPTV activity
• Satellite
  • Sky Mexico DTH subs
  • Latin DTH shareholdings (%)
  • Sky Mexico financial summary (MXN million)
  • Sky Mexico packages (End-2007)
• Mobile TV
  • Mexican mobile subscriber details
• DTT
• HDTV
• Terrestrial
• Televisa
  • Televisa viewing share (%)
  • Televisa broadcasting financials (MXN million)
  • Grupo Televisa consolidated financials (MXN million)
• TV Azteca
  • TV Azteca financials (MXN million)
• Viewing/programming
  • Most popular cable channels (July 2007)
  • Release windows
• Advertising
• Forecasts
  • Mexico forecasts

• PERU
• Market movements
• Overview
  • Pay TV subscriptions by major operators
• Cable
  • Cable Magico subscriber growth
• Satellite
  • DirecTV monthly package fees (February 2008)
  • Cable Magico satellite monthly package fees (February 2008)
• Mobile TV
  • Mobile subscribers
• IPTV
  • Broadband subscribers
• DTT
• Terrestrial
• Networks
  • Selected terrestrial channels
• Viewing/Programming
  • Top 10 programmes (August 2007)
  • Cable channel rankings (August 2007)
  • Release windows
• Advertising
  • Advertising Expenditure (US$ millions) & (% of total)
  • Gross advertising expenditure summary (US$ million)

• PUERTORICO
• Market movements
• Overview
  • Puerto Rico demographics (July 2007)
• Cable
  • Puerto Rico: Cable overview (end-2007)
  • Puerto Rico cable chronology
• OneLink Communications
• Liberty Cablevision
  • Liberty Cablevision operating details
  • Liberty Cablevision packages (December 2007)
• Choice Cable TV
• IPTV
  • Broadband subscribers by technology
  • PRT DSL packages (December 2007)
• Satellite
  • DirecTV packages (US$/month) (December 2007)
• Mobile TV
  • Mobile subscriber details
• HDTV
  • Selected cable and satellite HD services (September 2007)
• Terrestrial
  • Puerto Rico leading terrestrial broadcasters
• Advertising
  • Advertising spending by media (US$ million)
• Forecasts
  • Puerto Rico forecasts

• US
• Market movements
• Overview
  • US TV households (000s)
• Cable
  • US cable statistics
  • Ancillary cable service subscribers (million)
  • Leading MSOs by TV subscribers (000)
• Comcast
  • Comcast operating data
  • Comcast cable financial summary (US$ million)
• Time Warner Cable
  • Time Warner Cable: operating data
  • Time Warner Cable financial summary (US$ million)
• Other cable operators
  • Cox cable subscriber data
  • Charter cable operating data
  • Charter revenues by source 2007 (US$ million)
  • Cablevision operating details
  • Cablevision revenues by sector (US$ 000)
• IPTV
  • US broadband subscriber data
• IPTV activity
  • U-Verse pricing (March 2008)
• Online TV
• Satellite
  • Satellite subscriber growth (000)
• DirecTV
  • DirecTV Group revenues by segment (US$ million)
  • DirecTV US details (US$ million unless stated)
  • DirecTV Latin America details (US$ million unless stated)
• EchoStar
  • DISH Network operating data
  • EchoStar financial summary (US$000)
• Mobile TV
  • US mobile subscribers by operator
• HDTV
  • Inbuilt OTA receiver deadlines
• DTT
  • Number of DTT stations in top 10 markets
• Networks
• Viewing/programming
  • US networks' average audience in primetime (million)
  • US networks' average audience by demographic (million) (September 2007 to March 2008)
  • Top 20 programmes for adults 18-49 years (2006/7 TV season)
• Advertising
  • Advertising spending change by category (2007* vs. 2006*)
  • Advertising spending by media (US$ million)
  • Top ten advertisers 2004-2007 (US$ million)
• Forecasts
  • US forecasts

• US HISPANIC
• Market movements
• Overview
  • Leading Hispanic TV networks
  • Top 10 Hispanic TV markets (January 2008)
• Cable channels
• Galavision
• Mun2
• Si TV
• LATV
• VOY
• Other cable options
• Broadband
• DTH
• DirecTV
  • DirecTV Spanish package prices (February 2008)
• EchoStar
  • EchoStar package prices (February 2008)
• DTT
• Networks
• Univision
  • Univision: Financial summary (US$ millions)
  • US primetime network audience statistics
• Telemundo
• Azteca America
• CaribeVision
• Ratings
  • US Hispanic: Programme rights holders
• Advertising
  • US Hispanic: Advertising spending by media (US$ mil.)

• URUGUAY
• Market movements
• Overview
  • Economic indicators (%)
• Cable
• Leading operators
  • Monte cable digital offering (February 2008)
  • Nuevo Siglo monthly cable tariffs (UYU) (February 2008)
  • TCC Cable digital offering (February 2008)
  • Multicanal subscriber numbers (February 2008)
• Satellite
  • DirecTV packages (February 2008)
• DTT
• IPTV
  • Anteldata Broadband Tariffs (February 2008)
• Terrestrial
  • Selected channel profiles
• Viewing/programming
  • Total viewers Uruguay December 2007
  • Release Windows
  • Uruguay: Programme rights holders
• Advertising
  • Advertising expenditure US$ (000s)

• VENEZUELA
• Market movements
• Overview
  • Venezuela pay TV penetration (year-end)
• Cable
  • Venezuela cable operators' market share (October 2007)
• Intercable
• NetUno
• Supercable
• IPTV
  • Venezuela broadband data
• Satellite
  • DirecTV Venezuela packages (February 2008)
• Mobile TV
• DTT
• Terrestrial
  • Venezuela terrestrial TV channels
• TVes
• Venevision
• Televen
• VTV
• Globovision
• Viewing/programming
  • Top 10 Programmes (August 2007)
  • Venezuela: Programme rights holders
  • Release Windows
• Advertising
  • Advertising expenditure (US$ million)
• Forecasts
  • Venezuela forecasts