中欧・东欧IPTV及收费TV服务市场：市场预测（2008-2012年）

Abstract

This IDC study offers a look at the current state of IPTV and other pay-TV services, such as cable television and Direct-to-Home (DTH) in the region of Central and Eastern Europe, with highlights and trends from individual markets. It also focuses on the impending offering of IPTV services, examining drivers and inhibitors and unique regional challenges that IPTV providers in CEE are facing. The following questions are addressed:

• What are current and expected future penetration levels for IPTV and other pay-TV services in CEE?
• Which countries in Central and Eastern Europe are expected to see the highest growth potential for IPTV services?
• What is the current competitive environment for pay-TV services?
• Which are among the leading IPTV providers in the region?
• What are among the unique challenges facing CEE regional operators, and what business models can be employed to overcome these challenges?

"The high cost of acquiring content, combined with competition from existing CATV and DTH providers, will make the introduction of IPTV an uphill battle for CEE service providers. As competition in the broadband market heats up, however, broadband providers will have no choice but to keep adding value to their network services in order to reduce churn and maintain a competitive edge. In this context, IPTV will be a useful tool for customer acquisition and retention." - Joshua Budd, Program Manager, IDC CEMA.

Table of Contents

• Table of Contents
• IDC Opinion
• In This Study
  • Methodology
• Situation Overview
• Figure: Key IPTV Deployments in CEE
  • IPTV Value Proposition and Market Challenges
    • Figure: IPTV Value Chain
    • Cable Television Market Developments
    • Direct-to-Home Market Developments
• Future Outlook
  • Forecast and Assumptions
  • Table: Key Forecast Assumptions for Central and Eastern Europe IPTV and Other Pay-TV Services, 2008-2012
  • Table: CEE - Pay TV Connections (' 000), 2007-2012
  • Table: CEE - Pay TV Spending, 2007-2012
  • Table: Bulgaria - Pay TV Connections (' 000), 2007-2012
  • Table: Bulgaria - Pay TV Spending, 2007-2012
  • Table: Croatia - Pay TV Connections (' 000), 2007-2012
  • Table: Croatia - Pay TV Spending, 2007-2012
  • Table: Czech Republic - Pay TV Connections (' 000), 2007-2012
  • Table: Czech Republic - Pay TV Spending, 2007-2012
  • Table: Estonia - Pay TV Connections (' 000), 2007-2012
  • Table: Estonia - Pay TV Spending, 2007-2012
  • Table: Hungary - Pay TV Connections (' 000), 2007-2012
  • Table: Hungary - Pay TV Spending, 2007-2012
  • Table: Latvia - Pay TV Connections (' 000), 2007-2012
  • Table: Latvia - Pay TV Spending, 2007-2012
  • Table: Lithuania - Pay TV Connections (' 000), 2007-2012
  • Table: Lithuania - Pay TV Spending, 2007-2012
  • Table: Poland - Pay TV Connections (' 000), 2007-2012
  • Table: Poland - Pay TV Spending, 2007-2012
  • Table: Romania - Pay TV Connections (' 000), 2007-2012
  • Table: Romania - Pay TV Spending, 2007-2012
  • Table: Slovakia - Pay TV Connections (' 000), 2007-2012
  • Table: Slovakia - Pay TV Spending, 2007-2012
  • Table: Slovenia - Pay TV Connections (' 000), 2007-2012
  • Table: Slovenia - Pay TV Spending, 2007-2012
• Essential Guidance
• Learn More
  • Definitions
  • Related Research
  • Exchange Rates
  • Table: IDC Exchange Rates for 2007
  • Synopsis