加拿大市场社交网路及Web 2.0软件的机会

Abstract

This IDC study examines the adoption of social networking and Web 2.0 technologies within Canadian enterprises and discusses the key drivers, inhibitors, and preferences for adoption. The social networking and Web 2.0 revolution is happening whether Canadian organizations are ready for it or not. This study examines how well social networking and Web 2.0 technologies have been adopted in Canada and delves further into some of the factors that are driving and inhibiting adoption of these technologies. IDC also provides essential guidance to market participants about how to best navigate to maximize their position within this rapidly developing market. This research serves as a great market primer on this emerging marketplace and is a must-read for Canadian executives who are looking to understand this market better, and for vendors and consultants that want to position social networking and Web 2.0 product and service offerings to the Canadian enterprise customer.

"By introducing the innovations of the early market technologies, such as blogs, wikis, social networking, RSS newsfeeds, discussion boards, and Web/video conferencing as extensions or elements of the organization' s intranet/portal, vendors can effectively piggyback on the investments being made in this area, driving further adoption and providing a compelling differentiation for their products to their customer." - Vinay Nair, research manager, Canadian Enterprise Applications

Table of Contents

• Table of Contents
• IDC Opinion
• In This Study
• Situation Overview
  • Definitions: What Is Web 2.0 and Social Networking?
    • The Hype of Social Networking and Web 2.0
    • Figure: Enterprises' Top-Priority Business or Organizational Problem in 2008
    • Adoption of Social Networking and Web 2.0 in Canada
    • Figure: Social Networking and Web 2.0 Technologies Adoption Cycle
      • Early Adoption Stage:
      • Early Majority Stage
      • Late Majority Stage
    • Perceived Benefits of Social Networking and Web 2.0
    • Figure: Perceived Benefits of Social Networking and Web 2.0 Technologies by Line-of-Business and IT Decision Makers
      • Improved Departmental Cooperation/Collaboration
      • Improved Customer Interaction
    • Biggest Challenges of Social Networking and Web 2.0
    • Figure: Three Biggest Challenges with Adoption of Social Networking and Web 2.0 Technologies by Large and Medium-Sized Organizations
      • People Factor
      • Security and Control
• Future Outlook
  • Planned Usage of Social Networking and Web 2.0 Technology
  • Figure: Implementation of Social Networking and Web 2.0 Technologies by Vertical Market and Department
    • Influencers in Initiating Social Networking and Web 2.0
    • Figure: Largest Role in Identifying Need for Social Networking and Web 2.0 Technologies by Large and Medium-Sized Organizations
    • How Do Canadian Customers Like to Purchase Their Social Networking and Web 2.0 Software?
    • Figure: Preferred Method for Purchasing Social Networking and Web 2.0 Technologies
    • Future Planned Investments for the Next 12 Months
    • Figure: Planned Investments of Social Networking and Web 2.0 Technologies by Technology
      • Key Areas of Investment
      • Areas of Limited Investment
      • Understanding the Stages of Investment by Technology
      • Figure: Stages of Investment by Social Networking and Web 2.0 Technologies
• Essential Guidance
  • End-User Organizations
  • Vendors
    • Segments to Attack
    • Adjust Marketing Message to the Adoption Life Cycle
    • Late Majority: Intranet/Portals
  • Partners
• Learn More
  • Related Research
  • Synopsis