Abstract
This IDC study presents data and analysis from IDC' s Consumer Markets: Audio Survey fielded in September 2007. The document provides an examination of survey responses related to music purchases and music media and service preferences. Topics covered include household music expenditures, preferred recorded music formats, CD and PC-based music file ownership, PC-based music consumption, and paid and free online music services.
"We know from our research that U.S. consumers spend money on music. As they make the shift from CD and FM radio as primary sources to paid online music services, wireless music services, satellite radio, and other new sources, service providers and device vendors need to be flexible and creative to consumers to navigate a complex market environment and ultimately to generate profits over the long term," says Susan Kevorkian, program director, Consumer Markets.
Table of Contents
- Table of Contents
- IDC Opinion
- In This Study
- Methodology
- Situation Overview
- Music Spending and Sources
- Table: Annual Household Income by Gender and Age Group (% of Respondents)
- Table: Annual Household Income by Technology Access (% of Respondents)
- Table: Average Monthly Household Music Expenditures by Gender and Age Group (% of Respondents)
- Table: Average Monthly Household Music Expenditures by Annual Household Income (% of Respondents)
- Table: Average Monthly Household Music Expenditures by Technology Access (% of Respondents)
- Table: All Sources for Listening to Music by Gender and Age Group (% of Respondents)
- Table: All Sources for Listening to Music by Annual Household Income (% of Respondents)
- Table: All Sources for Listening to Music by Technology Access (% of Respondents)
- Table: Primary Source for Listening to Music by Gender and Age Group (% of Respondents)
- Table: Primary Source for Listening to Music by Annual Household Income (% of Respondents)
- Table: Primary Source for Listening to Music by Technology Access (% of Respondents)
- Table: Changed Primary Source for Listening to Music by Gender and Age Group (% of Respondents)
- Table: Changed Primary Source for Listening to Music by Annual Household Income (% of Respondents)
- Table: Changed Primary Source for Listening to Music by Technology Access (% of Respondents)
- CD Ownership and Purchases
- Table: Number of CDs Owned by Gender and Age Group (% of Respondents)
- Table: Number of CDs Owned by Annual Household Income (% of Respondents)
- Table: Number of CDs Owned by Technology Access (% of Respondents)
- Table: Number of CDs Purchased in the Past Six Months by Gender and Age Group (% of Respondents)
- Table: Number of CDs Purchased in the Past Six Months by Annual Household Income (% of Respondents)
- Table: Number of CDs Purchased in the Past Six Months by Technology Access (% of Respondents)
- Paid and Free Online Services
- Table: Paid Online Music Service Usage by Gender and Age Group (% of Respondents)
- Table: Paid Online Music Service Usage by Annual Household Income (% of Respondents)
- Table: Paid Online Music Service Usage by Technology Access (% of Respondents)
- Table: Pay-Per-Download Paid Online Music Service Usage by Gender and Age Group (% of Respondents)
- Table: Pay-Per-Download Paid Online Music Service Usage by Annual Household Income (% of Respondents)
- Table: Pay-Per-Download Paid Online Music Service Usage by Technology Access (% of Respondents)
- Table: Number of Songs Downloaded in the Past Six Months from Pay-Per-Download Services by Gender and Age Group (% of Respondents)
- Table: Number of Songs Downloaded in the Past Six Months from Pay-Per-Download Services by Annual Household Income (% of Respondents)
- Table: Number of Songs Downloaded in the Past Six Months from Pay-Per-Download Services by Technology Access (% of Respondents)
- Table: Subscription Online Music Service Usage by Gender and Age Group (% of Respondents)
- Table: Subscription Online Music Service Usage by Annual Household Income (% of Respondents)
- Table: Subscription Online Music Service Usage by Technology Access (% of Respondents)
- Table: Frequency of Subscription Online Music Service Usage by Gender and Age Group (% of Respondents)
- Table: Frequency of Subscription Online Music Service Usage by Annual Household Income (% of Respondents)
- Table: Frequency of Subscription Online Music Service Usage by Technology Access (% of Respondents)
- Table: Free Online Music Services Usage During the Past Three Months by Gender and Age Group (% of Respondents)
- Table: Free Online Music Services Usage During the Past Three Months by Annual Household Income (% of Respondents)
- Table: Free Online Music Services Usage During the Past Three Months by Technology Access (% of Respondents)
- Table: Frequency of Free Internet Radio Usage by Gender and Age Group (% of Respondents)
- Table: Frequency of Free Internet Radio Usage by Annual Household Income (% of Respondents)
- Table: Frequency of Free Internet Radio Usage by Technology Access (% of Respondents)
- Table: Frequency of Podcast Downloading by Gender and Age Group (% of Respondents)
- Table: Frequency of Podcast Downloading by Annual Household Income (% of Respondents)
- Table: Frequency of Podcast Downloading by Technology Access (% of Respondents)
- Table: Frequency of Podcast Transfers to Portable Media Players by Gender and Age Group (% of Respondents)
- Table: Frequency of Podcast Transfers to Portable Media Players by Annual Household Income (% of Respondents)
- Table: Frequency of Podcast Transfers to Portable Media Players by Technology Access (% of Respondents)
- Music on the PC
- Table: Number of Songs Stored on PCs by Gender and Age Group (% of Respondents)
- Table: Number of Songs Stored on PCs by Annual Household Income (% of Respondents)
- Table: Number of Songs Stored on PCs by Technology Access (% of Respondents)
- Table: PC Media Software Usage for Audio by Gender and Age Group (% of Respondents)
- Table: PC Media Software Usage for Audio by Annual Household Income (% of Respondents)
- Table: PC Media Software Usage for Audio by Technology Access (% of Respondents)
- Table: Audio Compression Formats Usage by Gender and Age Group (% of Respondents)
- Table: Audio Compression Formats Usage by Annual Household Income (% of Respondents)
- Table: Audio Compression Formats Usage by Technology Access (% of Respondents)
- Table: Number of CDs Ripped to PCs in Previous Month by Gender and Age Group (% of Respondents)
- Table: Number of CDs Ripped to PCs in Previous Month by Annual Household Income (% of Respondents)
- Table: Number of CDs Ripped to PCs in Previous Month by Technology Access (% of Respondents)
- Table: Number of CDs Burned in Previous Month by Gender and Age Group (% of Respondents)
- Table: Number of CDs Burned in Previous Month by Annual Household Income (% of Respondents)
- Table: Number of CDs Burned in Previous Month by Technology Access (% of Respondents)
- Future Outlook
- Essential Guidance
- Learn More
- Related Research
- Appendix: Survey Questionnaire
- Synopsis
