西欧个人取向VoIP服务市场：从服务供应业者的体验中学习到的教训

Abstract

IDC believes that the consumer VoIP market in Europe will continue to grow rapidly in the short to medium term, but in a far from uniform way.

"This study illustrate the complexities of how services evolve differently depending a combination of the business models selected, local competitive situations, and the competence with which services are deployed," said Angela Salmeron, research manager for IDC' s European Telecommunications service.

This report uses the experiences of Telio, Skype, KPN, and France Telecom/Orange to offer opinions on how the consumer VoIP market in Western Europe will evolve in the future, and summarizes some of the lessons that can be learned from their experiences.

Table of Contents

• Table of Contents
• IDC Opinion
• In This Study
  • Methodology
    • Definitions
• Situation Overview
  • Drivers
    • Price
    • Competitive Pressure
    • Demographics
    • Consumer Demand
  • Inhibitors
    • Complexity
    • Customer Inertia
    • Perceived or Actual Service Shortcomings
    • Free Services
  • Selected Provider Profiles
    • Telio
      • Overview
      • Service Description
      • Figure: Telio Residential VoIP Service Infrastructure
      • Table: Telio Fixed Line Replacement Service Summary, April 2008
      • Customer Base
      • Market Strategy
      • Recent Performance
      • Future Outlook
      • Table: Telio SWOT Analysis
    • KPN
      • Overview
      • Service Description
      • Table: KPN VoIP Service Offerings (Bundled With Internet Access), April 2008
      • Customer Base
      • Market Strategy
      • Recent Performance
      • Future Outlook
      • Table: KPN SWOT Analysis
    • Skype
      • Overview
      • Service Description
      • Customer Base
      • Market Strategy
      • Recent Performance
      • Future Outlook
      • Table: Skype SWOT Analysis
    • France Telecom/Orange
      • Overview
      • Service Description
      • Customer Base
      • Market Strategy
      • Recent Performance
      • Future Outlook
      • Table: France Telecom/Orange SWOT Analysis
• Future Outlook
• Essential Guidance
  • Move From Focus on Price to Delivery of Value
  • Self-Installation Solutions Must be Straightforward
  • Service Quality and Availability Must be Equivalent to PSTN Services
  • Targeted and Phased Growth is Surest Route to Successful Service
  • Large Scale Does Not Guarantee Viability
  • Word of Mouth and Web-Based Marketing is Best
• Learn More
  • Related Research
  • Synopsis