西欧产业别市场ERP、CRM及产业特殊解决方案之利用

Abstract

This study draws on the results of the latest IDC European Vertical Markets Survey, conducted between August and November 2007 among 2,077 companies operating in five Western European countries (France, Germany, Italy, Spain, and the U.K.).

The survey investigated IT spending directions, solution priorities, investment plans, and technology adoption across vertical markets, as well as the role of IT within the organization, IT budget dynamics, channel selection, and customer satisfaction with IT suppliers.

This study focuses on key survey findings related to CRM, ERP, and industry-specific solutions, including adoption, short-term investment plans, SaaS adoption, as well as channel selection, by vertical market.

Results are presented for total Western Europe, aggregated into the following eight vertical markets: discrete manufacturing; process manufacturing; retail and wholesale; transport, communications, and utilities (TCU); financial services; business services; government; healthcare.

"Through the analysis of current adoption, solution priorities, short-term investment plans, and channel selection provided in this study, applications vendors can better identify the best near-term opportunities across industry sectors in the region, and refine their marketing efforts," said Serena Da Rold, program manager, IDC European Vertical Views.

Table of Contents

• Table of Contents
• IDC Opinion
• In This Study
  • Methodology
  • Table: Survey Quotas and Number of Completes by Vertical Market
  • Definitions
    • Vertical Markets
    • Solution Areas
• Situation Overview
  • Adoption by Vertical Market
  • Table: Western Europe, IT Solutions Adoption by Vertical Market, and Share of Packaged Versus Custom-Developed Solutions (% of Respondents)
  • Figure: Western Europe, ERP Solutions Adoption by Vertical Market (% of Respondents)
  • Figure: Western Europe, CRM Solutions Adoption by Vertical Market (% of Respondents)
  • Figure: Western Europe, Industry-Specific Solutions Adoption by Vertical Market (% of Respondents)
  • Channel Selection by Vertical Market
  • Table: Western Europe, 2007 Expected Software Spending Breakdown by Source and Vertical Market (% of Total Software Spending)
• Future Outlook
  • Investment Priorities by Vertical Market
  • Figure: Western Europe, Solution Priorities by Vertical Market
  • Figure: Western Europe, Main Areas of Organization' s IT Focus Over the Next 12 Months; % of Respondents
  • Short-Term Investment Plans by Vertical Market
    • ERP: Investments Remain Strong in Manufacturing, While New Opportunities Arise in Financial and Business Services, and Healthcare
    • Table: Western Europe, ERP Solutions - Plans for Investment by Vertical Market, Next 12 Months (% of Respondents)
    • Figure: Western Europe, Investment Plans for ERP Solutions - Companies Building or Implementing a New Solution Over the Next 12 Months (% of Companies)
    • Figure: Western Europe, Investment Plans for ERP Solutions - Incremental Investments Over the Next 12 Months (% of Companies)
    • Table: Western Europe, Software as a Service to Replace or Supplement ERP Solutions, by Vertical Market (% of Respondents)
    • CRM: Financial Services and Retail are Still Key Investors, Growing Adoption Among Manufacturers
    • Table: Western Europe, CRM Solutions - Plans for Investment by Vertical Market, Next 12 Months (% of Respondents)
    • Table: Western Europe, Reasons for Not Using CRM by Vertical Market (% of Respondents)
    • Figure: Western Europe, Investment Plans for CRM Solutions - Companies Building or Implementing a New Solution Over the Next 12 Months (% of Companies)
    • Figure: Western Europe, Investment Plans for CRM Solutions - Incremental Investments Over the Next 12 Months (% of Companies)
    • Table: Western Europe, Software as a Service to Replace or Supplement CRM Solutions, by Vertical Market (% of Respondents)
    • Industry-Specific Solutions: Retail/Wholesale and Manufacturing are the Key Target Markets
    • Table: Western Europe, Industry Specific Solutions - Plans for Investment by Vertical Market, Next 12 Months (% of Respondents)
    • Figure: Western Europe, Investment Plans for Industry-Specific Solutions - Companies Building or Implementing a New Solution Over the Next 12 Months (% of Companies)
    • Figure: Western Europe, Investment Plans for Industry-Specific Solutions - Incremental Investments Over the Next 12 Months (% of Companies)
    • Table: Western Europe, Software as a Service to Replace or Supplement Industry-Specific Solutions, by Vertical Market (% of Respondents)
    • ERP, CRM, and Industry-Specific Solutions: Short-Term Opportunities by Vertical Market
      • Manufacturing
      • Retail/Wholesale
      • Financial Services
      • Business Services
      • Transport, Communications, and Utilities
      • Government
      • Healthcare
• Essential Guidance
• Learn More
  • Related Research
  • Synopsis