关于PC屏幕的消费者调查 - Part2：寻找商品、品牌与买进管道

Abstract

This IDC study is part 2 of two studies based on a survey of 1,129 consumers currently in the market for a new PC monitor. It delves into questions about research, branding, channels, and recycling plans. Questions answered in this document include the following:

• Where do consumers research their monitor purchases, and what sources are the most influential?
• What monitor brands do consumers like best, and why?
• What channels do consumers prefer when it comes to buying their next monitor, and among those individual channels which sellers do they prefer?
• How long do consumers expect to keep their current monitor, and will they hold on to their next monitor for the same amount of time? What do they plan to do with their retired hardware?
• "Consumers continue to demonstrate strong preferences for specific brands as well as for certain buying channels. As home users continue to transition from using primarily desktops to primarily notebooks, vendors must pay close attention to these preferences to ensure future success." - Tom Mainelli, senior research analyst for IDC' s Displays and Projectors group

Table of Contents

• Table of Contents
• IDC Opinion
• In This Study
  • Methodology
    • Sampling Frame and Sampling Method
    • Respondents
    • Survey Schedule
    • Weightings
    • Data Analysis
• Situation Overview
  • Researching the Purchase
  • Figure: Consumer Respondents' Research Methods
  • Figure: Consumer Respondents' Vendor Web Site Requirements
  • Bundles and Branding
  • Figure: Consumer Respondents' Bundle-Buying Plans
  • Table: Consumer Respondents' Top Brand Considerations for Monitor Purchase
  • Figure: Consumer Respondents' Reasons for Considering Brand for Monitor Purchase
  • Where to Buy
  • Figure: Consumer Respondents' Preferred Channel for Monitor Purchase
  • Figure: Consumer Respondents' Preferred Retail Chain Store for Monitor Purchase
  • Figure: Consumer Respondents' Preferred Online Store or Web Site for Monitor Purchase
  • Life Cycles and Recycling Plans
  • Figure: Consumer Respondents' Current and Future Monitor Expected Life Span
  • Figure: Consumer Respondents' Current and Future PC or Notebook Expected Life Span
  • Figure: Consumer Respondents' Plans for Their Retired Monitor
• Future Outlook
• Essential Guidance
• Learn More
  • Related Research
  • Synopsis