全球零售业者发行的各种卡片市场

Abstract

What is the research?

Global Retailer Cards: Co-Branded, Loyalty and Private Label Programs is a report, based on a survey of 4,370 prominent retail brands in 60 countries, about the provision of payment and loyalty cards by major retailers worldwide.

Countries covered are Argentina, Australia, Austria, Bahrain, Belgium, Brazil, Bulgaria, Canada, Chile, China, Colombia, Croatia, Czech Republic, Denmark, Ecuador, Finland, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Ireland, Italy, Japan, Kuwait, Malaysia, Mexico, Netherlands, New Zealand, Norway, Oman, Paraguay, Peru, Philippines, Poland, Portugal, Qatar, Romania, Russia, Saudi Arabia, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Thailand, Turkey, UK, Ukraine, United Arab Emirates, Uruguay, USA, Venezuela and Vietnam.

In total, the research identifies over 1,170 retailer payment cards and 1,575 loyalty card programs, thereby providing a definitive analysis of retailer co-branded, loyalty and private label programs worldwide that goes far beyond the scope of previous published research. Moreover, the PartnerBASE™ database that accompanies the report details each of the many initiatives for cobranded and private label or store cards traced by Finaccord, specifying the operating models used by retailers, the payment networks to which the cards are affiliated and the identity of the ultimate card issuers in each case.

Table of Contents

0.0 EXECUTIVE SUMMARY

• 27.0% of major retail brands worldwide have introduced their own payment card program
• … with 15.3% of these organised through captive card issuing divisions or subsidiaries
• Over 40% of cards are classifiable as private label or store cards with no international functionality
• Five banking groups control over 30% of retailer card schemes identified on an exclusive basis
• Several retailer-owned card issuers are active in the market on a multi-country basis
• Loyalty cards with no payment function are most widespread in Asia and Latin America
• … and are most commonly issued by retailers in the books, music and videos sector
• Over two thirds of loyalty cards are not offered in parallel to a retailer payment card program
• Retailer payment cards are the most important affinity and co-branding segment for card issuers
• Dynamics in the underlying retailing markets are also conducive to retailer payment card programs

1.0 INTRODUCTION

• Finaccord
• Rationale
• At the worldwide level, retailing is the most important co-branding arena for many card issuers
• The evolution of the retailing market itself also encourages the launch of retailer payment cards
• Methodology
• Finaccord' s research covers 4,370 major retail brands across 60 countries worldwide
• Product definitions

2.0 GLOBAL OVERVIEW

• Introduction
• Retailer payment cards
• Retailers in Taiwan, Brazil and Spain are most likely to have introduced their own payment card
• Worldwide, over 15% of retailer payment card programs are managed by captive issuers
• Over 60% of department stores worldwide have introduced their own co-branded or store card
• Over 40% of retailer payment cards are not linked to an international payment network
• … and the strength of the main international card networks varies substantially by region
• Five international banking groups account for over 30% of retailer card programs worldwide
• … with Grupo Santander having bolstered its presence as a result of acquisitions made in 2008
• Several retailer-owned banks are also expanding on a multi-country basis
• Retailer loyalty cards
• In relative terms, loyalty cards with no payment function are most widespread in China and Chile
• Retailers of books, music and videos display a high propensity to develop loyalty cards
• Over two thirds of loyalty cards do not run in parallel to a fully-fledged retailer payment card
• Captives and joint ventures
• Captive finance arms can be of significant strategic interest to mainstream banking institutions
• … with over 200 retail brands worldwide reporting usage of captive or joint venture card issuers

3.0 ARGENTINA

• Introduction
• Retailer payment cards
• The majority of retailer payment cards in Argentina can be classified as private label cards
• … with several retailers, including Carrefour and Falabella, using their own captive finance arms
• Argentina' s payment card market has made strong progress since the 2002 economic crisis
• Retailer loyalty cards
• 30 major retail brands in Argentina have introduced loyalty cards with no payment function

4.0 AUSTRALIA

• Introduction
• Retailer payment cards
• Slightly over 20% of Australian retailers operate their own store or co-branded payment cards
• … with GE Money having established itself as the preferred partner of a majority of brands
• The David Jones department store chain selects American Express for a new co-branded card
• Retailer loyalty cards
• FlyBuys, offered by Coles, is identifiable as the leading loyalty scheme in Australia

5.0 AUSTRIA

• Introduction
• Retailer payment cards
• Few Austrian retailers have developed their own branded payment cards
• Retailer loyalty cards
• … although almost one third have launched loyalty cards

6.0 BELGIUM

• Introduction
• Retailer payment cards
• Cetelem is the dominant partner for payment cards among Belgian retailers
• … and a number of organisations offer debit cards linked to the customers' bank accounts
• Retailer loyalty cards
• Over 40% of major retailers in Belgium have introduced loyalty cards

7.0 BRAZIL

• Introduction
• Retailer payment cards
• Over a half of the retailer payment cards identified can be defined as private label programs
• C&A' s Banco IBI has built up a portfolio of around 20 million customers across Brazil
• Cards carrying the Aura logo are accepted by over 30,000 merchants across Brazil
• Brands within the Wal-Mart grouping are affiliated to Unibanco' s Hipercard multi-partner scheme
• The store card sector continues to expand more quickly than the pay. card market as a whole
• Retailer loyalty cards
• Under a quarter of major Brazilian retailers persist with loyalty cards with no payment function

8.0 BULGARIA

• Introduction
• Retailer payment cards
• The first co-branded payment cards have begun to appear in the Bulgarian market
• Retailer loyalty cards
• … albeit retailer loyalty cards with no payment function remain far more widespread

9.0 CANADA

• Introduction
• Retailer payment cards
• A significant number of Canadian card issuers are involved in retailer payment card schemes
• … although several retailers issue cards through their own captive financial services arms
• … including the Loblaw grouping which has established President' s Choice Bank brand
• Pre-paid cards are also commonly offered by retailers in a mature market for payment cards
• Retailer loyalty cards
• Many major Canadian retailers adhere to the AIR MILES multi-partner reward program
• … which claims to have built up a portfolio of more than nine million active accounts

10.0 CHILE

• Introduction
• Retailer payment cards
• Retailer-owned card issuers dominate Chile' s payment card market
• … with around 8.8 million store cards having been issued by such banks
• … mainly to the low and middle income earners traditionally ignored by mainstream banks
• Retailers and traditional banks are collaborating to circumvent problems linked to interoperability
• Retailer loyalty cards
• Almost a half of the retailers operating a loyalty card have not launched a parallel payment card

11.0 CHINA

• Introduction
• Retailer payment cards
• Less than a quarter of major Chinese retailers have launched their own credit or debit card
• … although a substantial number have developed pre-paid cards
• Retail sales have grown at an average rate of almost 15% during the last 20 years
• … with the involvement of foreign retailers having increased in the wake of market liberalisation
• Foreign card issuers are playing a key role in China' s fast-growing credit card sector
• … undeterred by modest levels of profitability and the regulatory influence of the PBoC
• A number of factors point to continuing growth in the Chinese credit card market
• Retailer loyalty cards
• Loyalty cards have been developed by the vast majority of major retailers in China
• … although it is uncertain whether many maximise the data mining and direct mailing potential
• A variety of multi-retailer discount and loyalty schemes have been established in China
• … including the OK Card and SmartClub programs

12.0 COLOMBIA

• Introduction
• Retailer payment cards
• Only two retailers adhere to an op. model other than a link with a single, external card issuer
• GE Money returns to the Colombian consumer finance market by taking a stake in Colpatria
• Retailer cards divide more or less evenly between co-branded and private label propositions
• … with high transaction fees having persuaded some retailers to develop their own store cards
• Retailer loyalty cards
• Loyalty cards with no payment function enjoy a relatively high rate of penetration in Colombia

13.0 CROATIA

• Introduction
• Retailer payment cards
• American Express engineers a rare foray into the retailer card market by linking with Konzum
• Retailer loyalty cards
• Few retailers have established their own loyalty card programs
• … although many are linked to one or more of Croatia' s shop. centre or multi-retailer schemes

14.0 CZECH REPUBLIC

• Introduction
• Retailer payment cards
• Only a handful of major Czech retailers have yet launched a store or co-branded card
• Retailer loyalty cards
• 12 of the 15 loyalty card programs identified are unaccompanied by fully-fledged payment cards

15.0 DENMARK

• Introduction
• Retailer payment cards
• The majority of retailer cards in Denmark do not carry an international payment logo
• IKANO Finans lays claim to the greatest number of retailer partnerships for store cards
• Retailer loyalty cards
• The loyalty cards of several retailers have yet to be converted to fully-fledged payment cards

16.0 ECUADOR

• Introduction
• Retailer payment cards
• The Supermercados La Favorita grouping offers cards managed by as many as six issuers
• Retailer loyalty cards
• Several rets., including Mini Market, are affiliated to the Av Card multi-partner rewards scheme

17.0 FINLAND

• Introduction
• Retailer payment cards
• In addition to the Plussa and Ykkösbonus schemes, a number of ret. cards are in evidence
• … with Handelsbanken, Ikano Rahoitus, OP Bank and Resurs Bank all present in this market
• Nordea moves ahead by acquiring Stockmann' s payment card and cons. finance operations
• The launch of the new co-branded Stockmann MasterCard will be the main initiative in 2008
• Retailer loyalty cards
• Esprit, Lindex, MODA and Seppälä have all set up their own autonomous loyalty schemes

18.0 FRANCE

• Introduction
• Retailer payment cards
• Few retailer cards in France are linked to either the MasterCard or Visa networks
• … although the change in co-branding rules towards the end of 2007 may alter the landscape
• Joint venture issuers play a significant role in the French retailer card market
• Banque Accord has developed a number of card partnerships outside of the Auchan Group
• Finaref usurps Cofinoga as the financial services partner of the Go Sport chain
• The Aurore card alone possesses around nine million customers in France
• Retailer loyalty cards
• Almost 50% of the major French retailers surveyed operate loyalty card programs
• Groupe Laser, the immediate parent of Cofinoga, operates the S' Miles multi-partner scheme
• Maximiles is France' s only web-based multi-retailer loyalty program
• … in an e-commerce market that is believed to be growing between 40% and 50% per annum

19.0 GERMANY

• Introduction
• Retailer payment cards
• Just over 15% of large retailers in Germany have introduced their own payment card
• Santander' s acquisition of Comfort Card makes it a leader for retailer cards in Germany
• Commerzbank beefs up its co-branding portfolio by launching a card in association with eBay
• Comparatively weak utilisation of credit cards in Germany necessitates a selective approach
• Retailer loyalty cards
• Over 40 retailers lacking a payment card do possess a loyalty card
• … albeit a number belong to either the HappyDigits or PAYBACK multi-partner schemes
• The HappyDigits program has added several important partners since launch
• … and had accumulated 24 million cards by the middle of 2005
• Most expenditure through the HappyDigits pay. card remains within the KarstadtQuelle Group
• PAYBACK cardholders redeem around €6 million in bonus points each month

20.0 GREECE

• Introduction
• Retailer payment cards
• Eurobank is currently a leader in the Greek store and co-branded retailer card market
• … although Citibank enters the sector by launching the Affinity Visa card with Inditex Group
• Retailer loyalty cards
• A number of major retailers in Greece operate pure loyalty card programs

21.0 HONG KONG

• Introduction
• Retailer payment cards
• Both Jusco and Wing On fund and manage retailer cards through captive entities
• HSBC is the leading issuer of retailer cards in Hong Kong and is resp. for the Code Card
• … although it faces competition from the likes of Citibank and Standard Chartered
• Retailer loyalty cards
• Loyalty cards are offered by over 60% of major retailers in Hong Kong
• … although the schemes of individual brands face tough competition from Octopus Rewards

22.0 HUNGARY

• Introduction
• Retailer payment cards
• Three major retailers in Hungary have developed store cards in conj. with a pair of issuers
• Only IKEA' s card, issued by Cetelem Bank, can be categorised as a private label program
• Several card issuers are competing against Cetelem Bank for deals with Hungarian retailers
• Retailer loyalty cards
• A significant number of major retailers have introduced their own loyalty card programs
• … while others have elected to adhere to either the Multipont or Supershop schemes

23.0 INDIA

• Introduction
• Retailer payment cards
• ICICI Bank has developed retailer payment cards in association with four major brands
• Rising demand for credit cards should encourage the launch of further retailer payment cards
• … and the increasing influence of major overseas rets. will also help to change the landscape
• Retailer loyalty cards
• Well over a third of major retailers in India have introduced their own loyalty cards
• … with Tata Group' s Empower multi-partner loyalty program among the most successful

24.0 INDONESIA

• Introduction
• Retailer payment cards
• Only two major retailers in Indonesia operate fully-fledged payment cards at present
• Foreign retailers now account for around 38.9% of total sales in the formal retailing market
• Retailer loyalty cards
• Almost a half of major retailers in Indonesia have developed loyalty card schemes

25.0 IRELAND

• Introduction
• Retailer payment cards
• The development of store cards is limited to a minority of Ireland' s larger retailers
• Retailer loyalty cards
• The comparatively market size has dissuaded many retailers from launching loyalty cards

26.0 ITALY

• Introduction
• Retailer payment cards
• A significant proportion of Italy' s larger retailers have introduced payment cards
• … although competition forces a number of issuers to focus on one major relationship each
• Fiditalia has launched Italy' s first shopping centre card in alliance with I Granai
• … as part of an initiative that appears more practical than ind. point-of-sale finance facilities
• The card paves the way for the development of retailer-specific loyalty programs
• … and is without precedent in the Italian market
• … albeit there are several challenges associated with the program' s development
• Retailer loyalty cards
• Many Italian retailers continue to offer a loyalty card unaccompanied by a payment card

27.0 JAPAN

• Introduction
• Retailer payment cards
• Over a quarter of retailer cards in Japan are funded by captive finance entities
• … among which Aeon Credit Service is the largest and most internationally diversified firm
• … with around 2.67 million cardholders outside of Japan, including 950,000 in Hong Kong
• Mitsubishi UFJ Nicos is the most commonly used external provider of retailer cards
• … with the newly-merged company having disclosed ambitious targets for future growth
• … although the market fragments rapidly among other captive and non-captive partners
• The vast majority of retailer cards in Japan are linked to more than one payment network
• Retailer loyalty cards
• Over a half of major retailers in Japan have a loyalty card scheme up and running

28.0 MALAYSIA

• Introduction
• Retailer payment cards
• Alliance Bank and RHB Bank each account for a pair of major retailer payment cards
• Malaysia' s retailing sector, worth almost RM59 billion in 2006, is modernising rapidly
• … with restrictions designed to curtail the expansion of foreign entrants having been relaxed
• … thereby, encouraging international retailers, such as Tesco, to expand more aggressively
• Retailer loyalty cards
• Multi-merchant loyalty schemes, such as BonusLink, are a key feature of the market
• … and The Store is now able to issue loyalty cards to customers at the point of application

29.0 MEXICO

• Introduction
• Retailer payment cards
• In terms of outright number of partners, Banamex dominates the retailer payment card sector
• … with its position having been strengthened by the launch of the Affinity Card in March 2007
• Coppel and Elektra both issue payment cards through captive banking operations
• … while Chedraui has preferred to established a joint venture company for this purpose
• For a variety of reasons, the Mexican authorities are keen to encourage usage of pay. cards
• Retailer loyalty cards
• Over a third of leading Mexican retail brands operate a loyalty card with no payment facility

30.0 MIDDLE EAST

• Introduction
• Retailer payment cards
• Bahrain enjoys the highest penetration rate in the region for retailer payment cards
• … with Jawad' s card issued through the National Bank of Bahrain among the most popular
• Elsewhere in the region, initiatives for retailer payment cards are relatively thin on the ground
• Retailer loyalty cards
• More than one in five major retail brands in the Middle East operates a loyalty card scheme
• … and a number of local banks also offer loyalty programs for the benefit of their cardholders

31.0 NETHERLANDS

• Introduction
• Retailer payment cards
• Laser Nederland and Comfort Card exercise a virtual duopoly in the retailer pay. card market
• Retailer loyalty cards
• A majority of Dutch retailers offering loyalty cards have yet to launch their own payment card

32.0 NEW ZEALAND

• Introduction
• Retailer payment cards
• The majority of retailer cards in New Zealand are classifiable as private label schemes
• … although Fisher & Paykel Finance acquired the finance business of Farmers in 2003
• Retailer loyalty cards
• Not one retailer loyalty card is offered in parallel to a fully-fledged payment card

33.0 NORWAY

• Introduction
• Retailer payment cards
• The majority of retailer payment cards do not carry either the MasterCard or Visa brands
• … including all of those issued by GE Money Bank, the store card market leader in Norway
• Retailer loyalty cards
• Most Norwegian retailers that have developed a loyalty card do not offer a payment card

34.0 PARAGUAY

• Introduction
• Retailer payment cards
• Three of Paraguay' s larger retail brands have launched co-branded or private label cards
• Retailer loyalty cards
• Avon, Caro Cuore, Hering, Nike, Quijote Música y Libros and Sporthouse all offer loyalty cards

35.0 PERU

• Introduction
• Retailer payment cards
• Peru is characterised by a mix of captive and externally managed retailer pay. card schemes
• Banco Azteca harbours ambitious plans to roll out 120 branches serving lower inc. households
• The development of Banco Ripley' s Financor will benefit from Ripley' s own investment plans
• Cards are steadily replacing cheques denominated in US dollars as a preferred pay. method
• Retailer loyalty cards
• A majority of major retail brands in Peru have introduced a loyalty card with no pay. function

36.0 PHILIPPINES

• Introduction
• Retailer payment cards
• Payment cards have been developed by only a small minority of retailers in the Philippines
• … and much of the local market remains dominated by individually owned sari-sari stores
• … and major foreign retailers have been comparatively slow to expand into the country
• Retailer loyalty cards
• Loyalty cards have been launched by a clear majority of the country' s leading retailers

37.0 POLAND

• Introduction
• Retailer payment cards
• A significant number of retailer cards in Poland are linked to international payment networks
• … with Cetelem having established the most exclusive partnerships with major retailers
• Retailer loyalty cards
• The majority of retailers with a loyalty card have yet to develop a payment card

38.0 PORTUGAL

• Introduction
• Retailer payment cards
• The payment cards offered by El Corte Inglés and Jumbo are both operated through captives
• … with as many as seven issuers competing for non-captive store card mandates
• Retailer loyalty cards
• Major retailers in Portugal are comparatively unenthusiastic when it comes to loyalty cards

39.0 ROMANIA

• Introduction
• Retailer payment cards
• Société Générale' s BRD and Cetelem each lay claim to two exclusive ret. card relationships
• Retailer loyalty cards
• In addition to the 15 schemes identified, both Intersport and Mega Image plan to launch cards

40.0 RUSSIA

• Introduction
• Retailer payment cards
• Progs. for co-branded credit cards are few although pre-paid retailer gift cards are widespread
• The overall market for credit cards in Russia is believed to be growing rapidly
• Finservice is aiming to have established a base of around 500,000 custs. by the end of 2008
• GE Money Bank works for cons. credit with other retailers as well as Mosmart and Svyaznoy
• Retailer loyalty cards
• Over one third of major retailing entities in Russia offer loyalty cards with no payment function

41.0 SINGAPORE

• Introduction
• Retailer payment cards
• As in Japan and Thailand, Isetan utilises a captive finance arm for its private label card
• HSBC benefits from its status as the issuer of Dairy Farm International' s Choice Card
• … although it faces comp. from the likes of Citibank, DBS, OCBC and Standard Chartered
• Retailer loyalty cards
• The Courts Guest Club had amassed close to 320,000 members by the end of 2006
• … and a number of retailers adhere to multi-partner schemes such as Genting World

42.0 SLOVAKIA

• Introduction
• Retailer payment cards
• Most of the limited no. of cards in Slovakia carry either the MasterCard or Maestro marques
• Retailer loyalty cards
• Fully-fledged payment cards have not yet been issued by any retailers offering loyalty cards

43.0 SLOVENIA

• Introduction
• Retailer payment cards
• Mercator' s Green and Gold PIKA cards constitute Slovenia' s major store card program
• Retailer loyalty cards
• dm-drogeriemarkt, Mercator, Merkur, Takko and TUŠ have all intro. their own loyalty cards
• … while others are linked to one or more of Slovenia' s shop. centre or multi-retailer schemes
• Mercator is seeking to have won a 40% of Slovenia' s groceries retailing market by 2010
• … and had issued almost 900,000 PIKA loyalty or payment cards by the end of 2006
• The program will be extended to new sectors including banking, ins., telecoms and travel

44.0 SOUTH AFRICA

• Introduction
• Retailer payment cards
• A number of major retailers continue to issue and manage pay. cards on an in-house basis
• … although Nedbank launched its Go Banking concept in conjunction with Pick n Pay in 2001
• Many South African retailers offer customers a credit facility by means of the RCS Card
• Retailer loyalty cards
• Around one quarter of major retail brands in South Africa operate a stand-alone loyalty card

45.0 SOUTH KOREA

• Introduction
• Retailer payment cards
• Over a third of major retailers in South Korea have launched co-branded or private label cards
• LG Card maintains exclusive or shared links with 14 retailers, including Tesco' s local operation
• Other issuers competing for retailer mandates include Hyundai Card and Samsung Card
• Most retailer card schemes in South Korea are linked to more than one payment network
• South Korea has one of the highest pen. rates for credit cards of any market in the world
• … with an average figure of three credit cards per capita and over 92 million cards in circulation
• Retailer loyalty cards
• South Korea' s market is characterised by a high number of multi-partner loyalty schemes
• … including the successful OK Cashbag prog. which has signed up over 20 million members

46.0 SPAIN

• Introduction
• Retailer payment cards
• Spanish retailers are among the most enthusiastic when it comes to payment cards
• … with a majority of programs still classifiable as private label initiatives
• MBNA appears to have made little progress in the retailer card market since its entry in 2000
• Retailer loyalty cards
• Comparatively few large Spanish retailers have introduced stand-alone loyalty cards

47.0 SWEDEN

• Introduction
• Retailer payment cards
• The payment cards of six retailers are issued and managed by captive entities
• Sweden possesses a surprisingly high number of competitors jostling for retailer relationships
• Having issued around 800,000 cards, Resurs Bank is a leader in the Swedish store card sector
• Since the late 1980s, IKANO, a sister firm to IKEA, has expanded its ops. into new territories
• Retailer loyalty cards
• In excess of 25% of major Swedish retailers have introduced loyalty card programs

48.0 SWITZERLAND

• Introduction
• Retailer payment cards
• Cards issued by myOne Services are accepted at around 10,000 points of sale in Switzerland
• Credit Suisse and OZ Bankers manage the majority of non-captive retailer payment cards
• New co-branded cards launched by Coop Schweiz and Migros help to redefine the market
• Retailer loyalty cards
• Over 30% of major retailers in Switzerland have introduced loyalty cards

49.0 TAIWAN

• Introduction
• Retailer payment cards
• Over a half of the leading retailers surveyed in Taiwan have launched co-branded cards
• … all of which have been endowed with an international payment functionality
• Chinatrust Commercial Bank is the most prolific partner of retailers in this domain
• … although Taiwan' s fragmented banking sector results in lively competition for mandates
• Taiwan' s credit card market has reached maturity following several years of rapid growth
• … with the vast majority of payment cards in circulation incorporating a deferred pay. option
• Retailer loyalty cards
• The enthusiasm of Taiwanese retailers for loyalty cards lags only to that of mainland China
• … with Far Eastern Group' s Happy Go scheme having grown strongly since January 2005

50.0 THAILAND

• Introduction
• Retailer payment cards
• GE Money has been instrumental in driving Thailand' s retailer payment card market
• … with other competitors including Aeon Credit Service, Cetelem, Citibank and Kasikorn Bank
• 7-Eleven is one of the investors behind the launch of the Thai Smart Card Company
• The co-branded Visa card launched by Citibank and The Mall Group was intro. in July 2007
• Retailer loyalty cards
• Almost two thirds of leading retailers in Thailand have already introduced a loyalty card

51.0 TURKEY

• Introduction
• Retailer payment cards
• Turkey' s near-ubiquitous multi-merchant loyalty card schemes impede individual ret. initiatives
• Cards linked to multi-retailer progs. account for around 70% of all credit cards issued in Turkey
• Retailer loyalty cards
• Several major retailers in Turkey have introduced their own loyalty card programs

52.0 UK

• Introduction
• Retailer payment cards
• Almost a third of major retailers in the UK have introduced their own payment cards
• Grupo Santander entered the UK retailer card market by acquisition in March 2008
• HSBC has significantly strengthened its competitive position in the retailer card market
• … and the card issuing divisions of several other banks also lay claim to notable relationships
• Retailer loyalty cards
• Loyalty card schemes introduced by individual retailers are comparatively few in number
• … although the Nectar program has grown rapidly since its launch in September 2002
• ipoints has amassed over 60 partners and 15 reward categories since its launch in 2000
• … and lays claim to over one million members generating £1.5 million in revenues

53.0 UKRAINE

• Introduction
• Retailer payment cards
• Few retailer payment cards have yet been launched in the under-developed Ukrainian market
• Retailer loyalty cards
• … although schemes for loyalty cards with no payment function are reasonably widespread

54.0 URUGUAY

• Introduction
• Retailer payment cards
• Co-branded cards have been introduced by four supermarket chains in Uruguay
• Retailer loyalty cards
• A dozen retailers possess loyalty cards that could be converted into pay. cards in the future

55.0 USA

• Introduction
• Retailer payment cards
• Well over one third of major retail brands in the USA offer a co-branded or private label card
• World Financial Network National Bank is one of several major competitors in this sphere
• … although there are over 20 issuers of retailer cards in total, including retailer-owned captives
• A significant proportion of retailers have developed pre-paid cards for a well-defined audience
• Retailer loyalty cards
• Over one quarter of major retail brands in the USA provide a loyalty card with no pay. function

56.0 VENEZUELA

• Introduction
• Retailer payment cards
• The few retailer cards to have been launched in Venezuela are all private label products
• Banesco offers credit facilities to inds. belonging to the Club Inteligente multi-partner scheme
• Retailer loyalty cards
• Almost a half of the major retail brands surveyed offer a loyalty card with no payment function

57.0 VIETNAM

• Introduction
• Retailer payment cards
• Asia Commercial Bank has established itself as Vietnam' s leading issuer of co-branded cards
• Rapid growth rates make Vietnam one of the most attractive retailing opps. in the world
• … with consumer expenditure patterns shifting quickly in favour of organised retailing formats
• Retailer loyalty cards
• Over 40% of the country' s leading retail brands have introduced loyalty card programs

GRAPHICS / TABLES

• Major retailers covered by the research segmented by category and by region / country
• % of major retailers worldwide offering co-branded / store cards split by country, 2006-8
• % split of co-branded / store cards offered by major retailers worldwide by operating model and region, 2006-8
• % of major retailers worldwide offering co-brand. / store cards split by category of retailer, 2006-8
• % split of co-branded / store cards offered by major retailers by network / marque and region, 2006-8
• Infl. of BNP Paribas, Citigroup, GE Capital, Grupo Santander and HSBC on co-brand. / store cards , 2006-8
• % of major retailers worldwide offering loyalty cards split by region, 2006-8
• % of major retailers worldwide offering loyalty cards split by category of retailer, 2006-8
• % split of loy. cards off. by major rets. world. acc. to whether they run parallel to a co-brand. / store cd., 2006-8
• Major retailers worldwide with captive or joint venture card issuing arms, 2008
• Major retailers worldwide with captive or joint venture card issuing arms, 2008 (continued)
• Major retailers worldwide with captive or joint venture card issuing arms, 2008 (continued)
• Major retailers worldwide with captive or joint venture card issuing arms, 2008 (continued)
• Retailer payment cards in Argentina: penetration, operating models and network / issuer market shares, 2008
• Retailer loyalty cards in Argentina: penetration and provision alongside payment cards, 2008
• Retailer payment cards in Australia: penetration, operating models and network / issuer market shares, 2007-
• Retailer loyalty cards in Australia: penetration and provision alongside payment cards, 2007-8
• Retailer payment cards in Austria: penetration, operating models and network / issuer market shares, 2006-8
• Retailer loyalty cards in Austria: penetration and provision alongside payment cards, 2006-8
• Retailer payment cards in Belgium: penetration, operating models and network / issuer market shares, 2006-8
• Retailer loyalty cards in Belgium: penetration and provision alongside payment cards, 2006-8
• Retailer payment cards in Brazil: penetration, operating models and network / issuer market shares, 2008
• Retailer loyalty cards in Brazil: penetration and provision alongside payment cards, 2008
• Retailer payment cards in Bulgaria: penetration, operating models and network / issuer market shares, 2006-8
• Retailer loyalty cards in Bulgaria: penetration and provision alongside payment cards, 2006-8
• Retailer payment cards in Canada: penetration, operating models and network / issuer market shares, 2008
• Retailer loyalty cards in Canada: penetration and provision alongside payment cards, 2008
• Retailer payment cards in Chile: penetration, operating models and network / issuer market shares, 2008
• Retailer loyalty cards in Chile: penetration and provision alongside payment cards, 2008
• Retailer payment cards in China: penetration, operating models and network / issuer market shares, 2007-8
• Retailer loyalty cards in China: penetration and provision alongside payment cards, 2007-8
• Retailer payment cards in Colombia: penetration, operating models and network / issuer market shares, 2008
• Retailer loyalty cards in Colombia: penetration and provision alongside payment cards, 2008
• Retailer payment cards in Croatia: penetration, operating models and network / issuer market shares, 2006-8
• Retailer loyalty cards in Croatia: penetration and provision alongside payment cards, 2006-8
• Retailer payment cards in the Czech Rep.: penetration, op. models and network / issuer market shares, 2006-
• Retailer loyalty cards in the Czech Republic: penetration and provision alongside payment cards, 2006-8
• Retailer payment cards in Denmark: penetration, operating models and network / issuer market shares, 2006-
• Retailer loyalty cards in Denmark: penetration and provision alongside payment cards, 2006-8
• Retailer payment cards in Ecuador: penetration, operating models and network / issuer market shares, 2008
• Retailer loyalty cards in Ecuador: penetration and provision alongside payment cards, 2008
• Retailer payment cards in Finland: penetration, operating models and network / issuer market shares, 2006-8
• Retailer loyalty cards in Finland: penetration and provision alongside payment cards, 2006-8
• Retailer payment cards in France: penetration, operating models and network / issuer market shares, 2006-8
• Retailer loyalty cards in France: penetration and provision alongside payment cards, 2006-8
• Retailer payment cards in Germany: penetration, op. models and network / issuer market shares, 2006-8
• Retailer loyalty cards in Germany: penetration and provision alongside payment cards, 2006-8
• Retailer payment cards in Greece: penetration, operating models and network / issuer market shares, 2006-8
• Retailer loyalty cards in Greece: penetration and provision alongside payment cards, 2006-8
• Retailer pay. cards in Hong Kong: penetration, operating models and network / issuer market shares, 2007-8
• Retailer loyalty cards in Hong Kong: penetration and provision alongside payment cards, 2007-8
• Retailer payment cards in Hungary: penetration, operating models and network / issuer market shares, 2006-8
• Retailer loyalty cards in Hungary: penetration and provision alongside payment cards, 2006-8
• Retailer payment cards in India: penetration, operating models and network / issuer market shares, 2007-8
• Retailer loyalty cards in India: penetration and provision alongside payment cards, 2007-8
• Retailer payment cards in Indonesia: penetration, op. models and network / issuer market shares, 2007-8
• Retailer loyalty cards in Indonesia: penetration and provision alongside payment cards, 2007-8
• Retailer payment cards in Ireland: penetration, operating models and network / issuer market shares, 2006-8
• Retailer loyalty cards in Ireland: penetration and provision alongside payment cards, 2006-8
• Retailer payment cards in Italy: penetration, operating models and network / issuer market shares, 2006-8
• Retailer loyalty cards in Italy: penetration and provision alongside payment cards, 2006-8
• Retailer payment cards in Japan: penetration, operating models and network / issuer market shares, 2007-8
• Retailer loyalty cards in Japan: penetration and provision alongside payment cards, 2007-8
• Retailer payment cards in Malaysia: penetration, op. models and network / issuer market shares, 2007-8
• Retailer loyalty cards in Malaysia: penetration and provision alongside payment cards, 2007-8
• Retailer payment cards in Mexico: penetration, operating models and network / issuer market shares, 2008
• Retailer loyalty cards in Mexico: penetration and provision alongside payment cards, 2008
• Retailer payment cards in the Middle East: penetration by country, 2007-8
• Retailer payment cards in the Middle East: pen., op. models and network / issuer market shares, 2007-8
• Retailer loyalty cards in the Middle East: penetration by country, 2007-8
• Retailer loyalty cards in the Middle East: penetration and provision alongside payment cards, 2007-8
• Retailer payment cards in the N' lands: penetration, op. models and network / issuer market shares, 2006-8
• Retailer loyalty cards in the Netherlands: penetration and provision alongside payment cards, 2006-8
• Retailer payment cards in New Zealand: penetration, op. models and network / issuer market shares, 2007-8
• Retailer loyalty cards in New Zealand: penetration and provision alongside payment cards, 2007-8
• Retailer payment cards in Norway: penetration, operating models and network / issuer market shares, 2006-8
• Retailer loyalty cards in Norway: penetration and provision alongside payment cards, 2006-8
• Retailer payment cards in Paraguay: penetration, operating models and network / issuer market shares, 2008
• Retailer loyalty cards in Paraguay: penetration and provision alongside payment cards, 2008
• Retailer payment cards in Peru: penetration, operating models and network / issuer market shares, 2008
• Retailer loyalty cards in Peru: penetration and provision alongside payment cards, 2008
• Retailer payment cards in the Philippines: penetration, op. models and network / issuer market shares, 2007-8
• Retailer loyalty cards in the Philippines: penetration and provision alongside payment cards, 2007-8
• Retailer payment cards in Poland: penetration, operating models and network / issuer market shares, 2006-8
• Retailer loyalty cards in Poland: penetration and provision alongside payment cards, 2006-8
• Retailer payment cards in Portugal: penetration, operating models and network / issuer market shares, 2006-8
• Retailer loyalty cards in Portugal: penetration and provision alongside payment cards, 2006-8
• Retailer payment cards in Romania: penetration, op. models and network / issuer market shares, 2006-8
• Retailer loyalty cards in Romania: penetration and provision alongside payment cards, 2006-8
• Retailer payment cards in Russia: penetration, operating models and network / issuer market shares, 2008
• Retailer loyalty cards in Russia: penetration and provision alongside payment cards, 2008
• Retailer payment cards in Singapore: penetration, op. models and network / issuer market shares, 2007-8
• Retailer loyalty cards in Singapore: penetration and provision alongside payment cards, 2007-8
• Retailer payment cards in Slovakia: penetration, operating models and network / issuer market shares, 2006-8
• Retailer loyalty cards in Slovakia: penetration and provision alongside payment cards, 2006-8
• Retailer payment cards in Slovenia: penetration, operating models and network / issuer market shares, 2006-8
• Retailer loyalty cards in Slovenia: penetration and provision alongside payment cards, 2006-8
• Retailer payment cards in South Africa: penetration, op. models and network / issuer market shares, 2008
• Retailer loyalty cards in South Africa: penetration and provision alongside payment cards, 2008
• Retailer payment cards in South Korea: penetration, op. models and network / issuer market shares, 2007-8
• Retailer loyalty cards in South Korea: penetration and provision alongside payment cards, 2007-8
• Retailer payment cards in Taiwan: penetration, operating models and network / issuer market shares, 2007-8
• Retailer loyalty cards in Taiwan: penetration and provision alongside payment cards, 2007-8
• Retailer payment cards in Thailand: penetration, operating models and network / issuer market shares, 2007-8
• Retailer loyalty cards in Thailand: penetration and provision alongside payment cards, 2007-8
• Retailer payment cards in Spain: penetration, operating models and network / issuer market shares, 2006-8
• Retailer loyalty cards in Spain: penetration and provision alongside payment cards, 2006-8
• Retailer payment cards in Sweden: penetration, operating models and network / issuer market shares, 2006-8
• Retailer loyalty cards in Sweden: penetration and provision alongside payment cards, 2006-8
• Retailer payment cards in Switz.: penetration, operating models and network / issuer market shares, 2006-8
• Retailer loyalty cards in Switzerland: penetration and provision alongside payment cards, 2006-8
• Retailer loyalty cards in Turkey: penetration and provision alongside payment cards, 2006-8
• Retailer payment cards in the UK: penetration, operating models and network / issuer market shares, 2006-8
• Retailer loyalty cards in the UK: penetration and provision alongside payment cards, 2006-8
• Retailer payment cards in Ukraine: penetration, operating models and network / issuer market shares, 2008
• Retailer loyalty cards in Ukraine: penetration and provision alongside payment cards, 2008
• Retailer payment cards in Uruguay: penetration, operating models and network / issuer market shares, 2008
• Retailer loyalty cards in Uruguay: penetration and provision alongside payment cards, 2008
• Retailer payment cards in the USA: penetration, operating models and network / issuer market shares, 2008
• Retailer loyalty cards in the USA: penetration and provision alongside payment cards, 2008
• Retailer payment cards in Venezuela: penetration, op. models and network / issuer market shares, 2008
• Retailer loyalty cards in Venezuela: penetration and provision alongside payment cards, 2008
• Retailer payment cards in Vietnam: penetration, operating models and network / issuer market shares, 2007-8
• Retailer loyalty cards in Vietnam: penetration and provision alongside payment cards, 2007-8