US demand to grow 3.8% per year through 2009
Demand for wall coverings is projected to advance 3.8 percent annually from a weak 2004 base to $2.2 billion in 2009. Consump- tion has been negatively impacted for most of the last ten years, due to a variety of factors, including competition from paints and coatings, long term weakness in the wallpaper sector, a severe cyclical downturn in the manufac- tured housing sector and a weak nonresidential building market. Going forward, however, the basic demand fundamentals for wall coverings will be much improved. In particular, the manufactured housing sector will make a strong recovery, as will key segments of the nonresi- dential building industry. In addition, demand for wallpaper, which has suffered mightily over the last ten years, will finally bottom out and begin to rise once again.
Ceramic wall tile to remain top segment
Ceramic wall tile will remain the largest single component of wall cover- ings demand, accounting for 42 percent of the total in 2009. Consumption will benefit from increased building activity, although the key residential market will see some deceleration in growth, as residential building activity slows. Demand for ceramic wall tile is increasingly being satisfied by imports from lower labor cost countries, such as China.
Wallpaper to grow after long decline
Wallpaper demand will finally post positive gains, after years of decline brought about by competi- tion from paints and coatings. Consumption will benefit from changing consumer trends, improved marketing and the ongoing development of a wide range of new wallpaper products, such as wallpa- per that is easier to apply and remove, mold-resistant wallpaper and large-scale "mural" and "couture" wallpapers.
Finished gypsum board to ride on manufactured housing recovery
Demand for finished gypsum board products will also post strong gains from a weak 2004 base. These products, used almost exclusively in the manufac-tured housing industry, suffered from the severe downturn in manufactured housing shipments during the 1999-2004 period. However, now that manu-factured housing is ex-pected to regain positive growth momentum, de-mand for finished gypsum board will benefit.
Wall panels to benefit from non-residential building
In wall panels, demand will benefit from the recovery in key nonresidential building markets, such as the office and commercial and industrial sectors. As long-delayed construction activity is undertaken, demand for simulated and real wood grain panels will expand. Growth will also benefit from continuing new product development.
Study coverage
This study analyzes the $1.8 billion US wall cov- erings industry. It presents historical demand data (1994, 1999, 2004) and forecasts to 2009 and 2014 by wall covering product, market and regional demand. The study also considers market environ- ment trends and indicators, evaluates company market share and profiles major players including BPB, Florida Tile, Formica, Georgia-Pacific, Mohawk Industries, OMNOVA Solutions and Wilsonart.
TABLE OF CONTENTS
INTRODUCTION
I. EXECUTIVE SUMMARY
II. MARKET ENVIRONMENT
- General
- Macroeconomic Environment
- Consumer Spending
- Demographic Trends
- Building Construction Trends
- Residential Building Construction
- Housing Completions
- Housing Stock
- Repair & Improvement
- Nonresidential Building Construction
- Office & Commercial Construction
- Institutional Construction
- Industrial Construction
- Improvements & Repairs
- Nonresidential Building Space Trends
- Market Trends
- Pricing
- Environmental Issues
- Manufacturing Operations
- Indoor Air Quality
- World Wall Coverings Overview
- Foreign Trade
- Imports
- Exports
- Competitive Wall Coverings Outlook
III. PRODUCTS
- General
- Ceramic Tile
- Products
- Wall Tile
- Other Ceramic Tile
- Markets
- Suppliers
- Wallpaper
- Products
- Paper-Backed Vinyl
- Vinyl-Coated Paper
- Fabric-Backed Vinyl
- Other Wallpaper
- Markets
- Suppliers
- 74
- Wall Paneling
- Products
- Sheet Paneling
- Solid Wood Paneling
- Markets
- Suppliers
- Finished Gypsum Board
- Products
- Finished Mobile Home Gypsum Board
- Other Finished Gypsum Board
- Markets
- Suppliers
IV. MARKETS
- General
- Residential Markets
- New Housing
- Residential Repair & Improvement
- Demand by Residence Type
- Single-Family Homes
- Multifamily Residences
- Manufactured Housing
- Nonresidential Markets
- New Building
- Repair & Improvement
- Demand by Building Type
- Office & Commercial Markets
- Institutional Markets
- Industrial Markets
- Other Nonresidential Markets
V. DEMAND BY REGION
- General
- Regional Economic Trends
- Regional Demographic Trends
- Regional Construction Trends
- Regional Housing Trends
- Wall Coverings Demand
- Northeast
- New England
- Middle Atlantic
- Midwest
- East North Central
- West North Central
- South
- South Atlantic
- East South Central
- West South Central
- West
- Mountain
- Pacific
VI. INDUSTRY STRUCTURE
- General
- Industry Composition & Market Share
- OMNOVA Solutions
- Patrick Industries
- RJF International
- Formica
- Georgia-Pacific
- Wilsonart
- Blue Mountain Wallcoverings
- Mohawk Industries
- Decorative Panels International
- Acquisitions & Divestitures
- Cooperative Agreements
- Competitive Strategies
- Manufacturing
- Marketing 190
- Distribution
COMPANY PROFILES
- Alpena Hardwood, see Decorative Panels
- American Marazzi Tile Incorporated, see Marazzi
- Blonder Company
- Blue Mountain Wallcoverings Incorporated
- BPB plc
- Brewster Wallcovering Company
- Compania Roca Radiadores, see Corporacion Empresarial
- Roca
- Corporacion Empresarial Roca SA
- Crossville Incorporated
- Dal-Tile International Incorporated, see Mohawk
- Industries
- Decorative Panels International Incorporated
- DesignTex Incorporated, see Steelcase
- Eisenhart Wallcoverings Company
- Falcon Products Incorporated
- Florida Tile Industries Incorporated
- Formica Corporation
- Foss Manufacturing Company Incorporated
- G-P Gypsum Corporation, see Georgia-Pacific
- Georgia-Pacific Corporation
- Illinois Tool Works Incorporated
- Imperial Home Decor Group, see Blue Mountain Wallcoverings
- Jacaranda Incorporated
- KI
- Koroseal and Vicrtex Wallcoverings, see RJF International
- Laufen Ceramic Tile, see Corporacion Empresarial Roca
- Len-Tex Corporation
- Louisiana-Pacific Corporation
- Marazzi Gruppo Ceramiche SpA
- Mohawk Industries Incorporated
- National Gypsum Company
- Newtex Industries Incorporated
- OMNOVA Solutions Incorporated
- Ozite, see Foss Manufacturing
- Pallas Textiles, see KI
- Patrick Industries Incorporated
- PGM Products LLC
- RJF International Corporation
- Roysons Corporation
- RPM International Incorporated
- Sanitas Wallcoverings, see RJF International
- Schumacher (F.) & Company
- Seabrook Wallcoverings Incorporated
- Sellers & Josephson Incorporated, see Falcon Products
- Steelcase Incorporated
- Thibaut Incorporated, see RPM International
- United States Ceramic Tile Company, see Corporacion
- Empresarial Roca
- US Vinyl Manufacturing Corporation
- Walltalkers, see RJF International
- Warner Company
- Wilsonart International Incorporated, see Illinois Tool
- Works
- York Wallcoverings Incorporated
- Zinsser Company Incorporated, see RPM International
- Additional Companies in the Wall Coverings Industry
LIST OF TABLES
SECTION I -- EXECUTIVE SUMMARY
- Summary Table
SECTION II -- MARKET ENVIRONMENT
- 1 Macroeconomic Indicators
- 2 Personal Consumption Expenditures
- 3 Demographic Indicators
- 4 Building Construction Expenditures
- 5 Residential Building Construction Expenditures
- 6 Housing Completions & Stock
- 7 Residential Repair & Improvement Expenditures
- 8 Nonresidential Building Construction Expenditures
- 9 Nonresidential Repair & Improvement Expenditures
- 10 Nonresidential Building Space
- 11 Wall Coverings Historical Trends, 1994-2004
- 12 Wall Coverings Pricing Trends
- 13 Wall Coverings Foreign Trade
- 14 Wall Space Coverings Comparison
SECTION III -- PRODUCTS
- 1 Wall Coverings Demand by Product
- 2 Ceramic Wall Tile Supply & Demand
- 3 Ceramic Wall Tile Demand by Product
- 4 Ceramic Wall Tile Demand by Market
- 5 Wallpaper Supply & Demand
- 6 Wallpaper Demand by Product
- 7 Wallpaper Demand by Market
- 8 Wall Paneling Supply & Demand
- 9 Wall Paneling Demand by Product
- 10 Sheet Paneling Demand by Surface
- 11 Solid Wood Paneling Demand
- 12 Wall Paneling Demand by Market
- 13 Finished Gypsum Board Demand
- 14 Finished Gypsum Board Demand by Product
- 15 Finished Gypsum Board Demand by Market
SECTION IV -- MARKETS
- 1 Wall Coverings Demand by Market
- 2 Wall Coverings Demand in Residential Markets
- 3 Wall Coverings Demand in New Housing
- 4 Wall Coverings Demand in Residential Repair & Improvement
- 5 Residential Wall Coverings Demand by Residence Type
- 6 Wall Coverings Demand in Single-Family Homes
- 7 Wall Coverings Demand in Multifamily Residences
- 8 Wall Coverings Demand in Manufactured Housing
- 9 Wall Coverings Demand in Nonresidential Markets
- 10 Wall Coverings Demand in New Nonresidential Buildings
- 11 Wall Coverings Demand in Nonresidential Repair & Improvements
- 12 Nonresidential Wall Coverings Demand by Building Type
- 13 Wall Coverings Demand in Office & Commercial Markets
- 14 Wall Coverings Demand in Institutional Markets
- 15 Wall Coverings Demand in Industrial Markets
- 16 Wall Coverings Demand in Other Nonresidential Markets
SECTION V -- DEMAND BY REGION
- 1 Gross Domestic Product by Region
- 2 Population by Region
- 3 Construction Expenditures by Region
- 4 Housing Completions, Stock & Existing Home Sales by Region 149
- 5 Wall Coverings Demand by Region
- 6 Northeast Region Demand for Wall Coverings
- 7 Midwest Region Demand for Wall Coverings
- 8 South Region Demand for Wall Coverings
- 9 West Region Demand for Wall Coverings
SECTION VI -- INDUSTRY STRUCTURE
- 1 US Wall Coverings Sales by Company, 2004
- 2 Selected Acquisitions & Divestitures
- 3 Selected Cooperative Agreements
LIST OF CHARTS
SECTION II -- MARKET ENVIRONMENT
- 1 Year of Construction of Housing Stock, 2004
- 2 Wall Coverings Historical Trends, 1994-2004
SECTION III -- PRODUCTS
- 1 Wall Coverings Demand by Product, 2004
SECTION IV -- MARKETS
- 1 Wall Coverings Demand by Market, 2004
SECTION V -- DEMAND BY REGION
- 1 Wall Coverings Demand by Region, 2004
SECTION VI -- INDUSTRY STRUCTURE
- 1 Wall Coverings Market Share by Company, 2004
