印度表面清洁保养用品市场

Abstract

• Euromonitor International' s Surface Care in India report offers a comprehensive guide to the size and shape of the market at a national level.
• It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth.
• It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues.
• Forecasts to 2012 illustrate how the market is set to change.
• Product coverage: multi-purpose cleaners, oven cleaners, window/glass cleaners, kitchen cleaners, floor cleaners, bathroom cleaners, descalers, drain openers, scouring agents, household antiseptics, wipes.
• Data coverage: market sizes (historic and forecasts), company shares and brand shares.
• Why buy this report?
  • Get a detailed picture of the surface care industry;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market' s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
• Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems.
• With offices in London, Chicago, Singapore, Shanghai, Vilniuis, Dubai and Cape Town and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

• List of Contents and Tables
• HOUSEHOLD CARE IN INDIA
• Executive Summary
• Hygiene Concerns and Urbanisation Drive Sales of Household Care Products
• Value-added Products Rake in the Sales
• Reckitt Benckiser Closes the Gap on Hindustan Unilever and Nirma
• Supermarkets/hypermarkets Gain Ground on Independent Grocers
• Robust Growth Ahead for Household Care Products
• Key Trends and Developments
• Private Label Sways Consumers in Household Care
• Fragrances Assuming Importance Across Household Care Products
• Stress on Germ-kill and Antibacterial Properties Proves A Big Consumer Draw
• Manufacturers Make Use of Celebrity Advertising To Push Sales
• Widespread Consumer Promotions Across Household Care Products
• Territory Key Trends and Developments
• East and Northeast India
• North India
• South India
• West India
• Rural Vs Urban Key Trends and Developments
• Market Indicators
  • Table 1 Households 2002-2007
• Market Data
  • Table 2 Sales of Household Care by Sector: Value 2002-2007
  • Table 3 Sales of Household Care by Sector: % Value Growth 2002-2007
  • Table 4 Sales of Household Care by Region: Value 2002-2007
  • Table 5 Sales of Household Care by Region: % Value Growth 2002-2007
  • Table 6 Sales of Household Care by Rural-Urban % Analysis 2007
  • Table 7 Household Care Company Shares 2003-2007
  • Table 8 Household Care Brand Shares 2004-2007
  • Table 9 Penetration of Private Label by Sector 2003-2007
  • Table 10 Sales of Household Care by Distribution Format: % Analysis 2002-2007
  • Table 11 Sales of Household Care by Sector and Distribution Format: % Analysis 2007
  • Table 12 Forecast Sales of Household Care by Sector: Value 2007-2012
  • Table 13 Forecast Sales of Household Care by Sector: % Value Growth 2007-2012
  • Table 14 Forecast Sales of Household Care by Region: Value 2007-2012
  • Table 15 Forecast Sales of Household Care by Region: % Value Growth 2007-2012
• Definitions
  • Summary 1 Research Sources
• LOCAL COMPANY PROFILES - INDIA
• Cavinkare Pvt Ltd
• Strategic Direction
• Key Facts
  • Summary 2 CavinKare Pvt Ltd: Key Facts
• Company Background
• Production
• Competitive Positioning
  • Summary 3 CavinKare Pvt Ltd: Competitive Position 2007
• Dabur India Ltd
• Strategic Direction
• Key Facts
  • Summary 4 Dabur India Ltd: Key Facts
  • Summary 5 Dabur India Ltd: Operational Indicators
• Company Background
• Production
• Competitive Positioning
  • Summary 6 Dabur India Ltd: Competitive Position 2007
• Ghari Detergent Pvt Ltd
• Strategic Direction
• Key Facts
  • Summary 7 Ghari Detergent Pvt Ltd: Key Facts
  • Summary 8 Ghari Detergent Pvt Ltd: Operational Indicators
• Company Background
• Production
  • Summary 9 Ghari Detergent Pvt Ltd: Production Statistics 2007
• Competitive Positioning
  • Summary 10 Ghari Detergent Pvt Ltd: Competitive Position 2007
• Godrej Sara Lee Ltd
• Strategic Direction
• Key Facts
  • Summary 11 Godrej Sara Lee Ltd: Key Facts
• Company Background
• Production
• Competitive Positioning
  • Summary 12 Godrej Sara Lee Ltd: Competitive Position 2007
• Henkel India Ltd
• Strategic Direction
• Key Facts
  • Summary 13 Henkel India Ltd: Key Facts
  • Summary 14 Henkel India Ltd: Operational Indicators
• Company Background
• Production
• Competitive Positioning
  • Summary 15 Henkel India Ltd: Competitive Position 2007
• Hindustan Unilever Ltd
• Strategic Direction
• Key Facts
  • Summary 16 Hindustan Unilever Ltd: Key Facts
  • Summary 17 Hindustan Unilever Ltd: Operational Indicators
• Company Background
• Production
  • Summary 18 Hindustan Unilever Ltd: Production Statistics 2006
• Competitive Positioning
  • Summary 19 Hindustan Unilever Ltd: Competitive Position 2007
• Jyothy Laboratories Ltd
• Strategic Direction
• Key Facts
  • Summary 20 Jyothy Laboratories Ltd: Key Facts
• Company Background
• Production
  • Summary 21 Jyothy Laboratories Ltd: Production Statistics 2007
• Competitive Positioning
  • Summary 22 Jyothy Laboratories Ltd: Competitive Position 2007
• Nirma Ltd
• Strategic Direction
• Key Facts
  • Summary 23 Nirma Ltd: Key Facts
  • Summary 24 Nirma Ltd: Operational Indicators
• Company Background
• Production
  • Summary 25 Nirma Ltd: Production Statistics 2007
• Competitive Positioning
  • Summary 26 Nirma Ltd: Competitive Position 2007
• Procter & Gamble Home Products Ltd
• Strategic Direction
• Key Facts
  • Summary 27 Procter & Gamble Home Products Ltd: Key Facts
• Company Background
• Production
• Competitive Positioning
  • Summary 28 Procter & Gamble Home Products Ltd: Competitive Position 2007
• Reckitt Benckiser (india) Ltd
• Strategic Direction
• Key Facts
  • Summary 29 Reckitt Benckiser (India) Ltd: Key Facts
• Company Background
• Production
• Competitive Positioning
  • Summary 30 Reckitt Benckiser (India) Ltd: Competitive Position 2007
• SURFACE CARE IN INDIA
• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
  • Table 16 Sales of Surface Care by Subsector: Value 2002-2007
  • Table 17 Sales of Surface Care by Subsector: % Value Growth 2002-2007
  • Table 18 Surface Care Company Shares 2003-2007
  • Table 19 Surface Care Brand Shares 2004-2007
  • Table 20 Forecast Sales of Surface Care by Subsector: Value 2007-2012
  • Table 21 Forecast Sales of Surface Care by Subsector: % Value Growth 2007-2012
• Surface care India