台湾研磨剂市场

Abstract

• Euromonitor International' s Polishes in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level.
• It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth.
• It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues.
• Forecasts to 2012 illustrate how the market is set to change.
• Product coverage: shoe polish, floor polish, furniture polish, metal polish.
• Data coverage: market sizes (historic and forecasts), company shares and brand shares.
• Why buy this report?
  • Get a detailed picture of the polishes industry;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market' s major players and leading brands ;
  • Use five-year forecasts to assess how the market is predicted to develop
• Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems.
• With offices in London, Chicago, Singapore, Shanghai, Vilniuis, Dubai and Cape Town and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

• List of Contents and Tables
• HOUSEHOLD CARE IN TAIWAN
• Executive Summary
• Insignificant Market Value Growth Due To Poor Economy Performance
• Retailers Passed Pricing Pressure To Manufacturers
• New Product Launches Bring Growth To Household Care
• Independent Small Grocers Affected by Supermarkets/hypermarkets
• Future Growth Driven by Toilet Care Products
• Key Trends and Developments
• High Hygiene Standard To Challenge Conventional Consumers' Habits
• Green Products Supported by Government Programmes
• Internet Marketing Campaigns To Fit in Consumers' Lifestyle
• Multibrand Strategy Adopted by Big Manufactures To Enlarge Shares
• Lower Profits Urged Manufacturers To Launch in Health and Beauty Retailers
• Market Indicators
  • Table 1 Households 2002-2007
• Market Data
  • Table 2 Sales of Household Care by Sector: Value 2002-2007
  • Table 3 Sales of Household Care by Sector: % Value Growth 2002-2007
  • Table 4 Household Care Company Shares 2003-2007
  • Table 5 Household Care Brand Shares 2004-2007
  • Table 6 Penetration of Private Label by Sector 2003-2007
  • Table 7 Sales of Household Care by Distribution Format: % Analysis 2002-2007
  • Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2007
  • Table 9 Forecast Sales of Household Care by Sector: Value 2007-2012
  • Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2007-2012
• Definitions
  • Summary 1 Research Sources
• LOCAL COMPANY PROFILES - TAIWAN
• Chu Chen Industrial Co Ltd
• Strategic Direction
• Key Facts
  • Summary 2 Chu Chen Industrial Co Ltd: Key Facts
  • Summary 3 Chu Chen Industrial Co Ltd: Operational Indicators
• Company Background
• Production
• Competitive Positioning
  • Summary 4 Chu Chen Industrial Co Ltd: Competitive Position 2007
• Farcent Enterprise Co Ltd
• Strategic Direction
• Key Facts
  • Summary 5 Farcent Enterprise Co Ltd: Key Facts
  • Summary 6 Farcent Enterprise Co Ltd: Operational Indicators
• Company Background
• Production
  • Summary 7 Farcent Enterprise Co Ltd: Production Statistics 2007
• Competitive Positioning
  • Summary 8 Farcent Enterprise Co Ltd: Competitive Position 2007
• Magic Amah Household Taiwan Co Ltd
• Strategic Direction
• Key Facts
  • Summary 9 Magic Amah Household Taiwan Co Ltd: Key Facts
  • Summary 10 Magic Amah Household Taiwan Co Ltd: Operational Indicators 2006-2007
• Company Background
• Production
• Competitive Positioning
  • Summary 11 Magic Amah Household Taiwan Co Ltd: Competitive Position 2007
• Mao Bao Chemical Products Inc
• Strategic Direction
• Key Facts
  • Summary 12 Mao Bao Chemical Products Inc: Key Facts
  • Summary 13 Mao Bao Chemical Products Inc: Operational Indicators
• Company Background
• Production
  • Summary 14 Mao Bao Chemical Products Inc: Production Statistics 2007
• Competitive Positioning
  • Summary 15 Mao Bao Chemical Products Inc: Competitive Position 2007
• Nice Enterprise Co Ltd
• Strategic Direction
• Key Facts
  • Summary 16 Nice Enterprise Co Ltd: Key Facts
• Company Background
• Production
• Competitive Positioning
  • Summary 17 Nice Enterprise Co Ltd: Competitive Position 2007
• POLISHES IN TAIWAN
• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
  • Table 11 Sales of Polishes by Subsector: Value 2002-2007
  • Table 12 Sales of Polishes by Subsector: % Value Growth 2002-2007
  • Table 13 Polishes Company Shares 2003-2007
  • Table 14 Polishes Brand Shares 2004-2007
  • Table 15 Forecast Sales of Polishes by Subsector: Value 2007-2012
  • Table 16 Forecast Sales of Polishes by Subsector: % Value Growth 2007-2012
• Polishes Taiwan