法国化妆品以及化妆用品市场

Abstract

Why buy this report

• Get insight into trends in market performance
• Pinpoint growth sectors and identify factors driving change
• Identify market and brand leaders and understand the competitive environment

Product coverage

Baby care; Bath and shower products; Colour cosmetics; Deodorants; Depilatories; Fragrances; Hair care; Men' s grooming products; Oral hygiene; Premium cosmetics; Skin care; Sun care

Executive summary

Positive growth throughout the market

In 2007 the cosmetics and toiletries market in France grew at a similar rate in current value terms as the review period compound annual growth rate (CAGR). In 2007 depilatories and skin care were the major drivers of growth, while sales of hair care continued to decline and baby care largely stagnated.

A changing market

There were many major factors affecting the cosmetics and toiletries market in France in 2007. Sophistication of the products, growing ethical and organic products for the "green" consumers and the changing demographic patterns targeting the baby boomers have all played a leading part in the highly competitive cosmetics and toiletries industry.

L' Oréal Paris remains the strong leader

Groupe L' Oréal is the owner of L' Oréal Paris, Gemey Maybelline Garnier SNC and Laboratoires LaScad, which are the major players and control most of the cosmetics and toiletries market. Other multinational players competing are Beiersdorf, Unilever France and Henkel France. In addition, there were no major changes in the rankings, with most companies' value shares unchanged in 2007.

Hypermarkets/supermarkets dominate sales

With nearly 50% value sales of cosmetics and toiletries in 2007, hypermarkets/supermarkets remained the most important distribution channel in France. This is the result of modern consumers doing most of their shopping under one roof as they lead increasingly busy lifestyles. Other major distribution channels were health and beauty retailers and perfumeries, which continued to increase their value shares in the distribution of cosmetics and toiletries in 2007.

Sales expected to remain relatively flat over the forecast period

There are unlikely to be any big changes over the forecast period as the major drivers of growth for cosmetics and toiletries will likely continue to be skin care, depilatories and sun care. Furthermore, oral hygiene is expected to join hair care and baby care as the major constraints to growth as these sectors are predicted to see sales decline over the forecast period. Overall, sales of cosmetics and toiletries are expected to grow at a 1% CAGR in constant value terms over the 2007-2012 period.

Table of Contents

• COSMETICS AND TOILETRIES IN FRANCE : MARKET INSIGHT
• EXECUTIVE SUMMARY
• Positive growth throughout the market
• A changing market
• L' Oréal Paris remains the strong leader
• Hypermarkets/supermarkets dominate sales
• Sales expected to remain relatively flat over the forecast period
• KEY TRENDS AND DEVELOPMENTS
• The anti-ageing seniors
• Luxury and sophistication of the products
• Competitive Environment
• Celebrity Endorsement
• Ethical and Organic Products
• MARKET DATA
  • Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2002-2007
  • Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2002-2007
  • Table 3 Sales of Premium Cosmetics by Sector: Value 2002-2007
  • Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2002-2007
  • Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2003-2007
  • Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2003-2007
  • Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2004-2007
  • Table 8 Penetration of Private Label by Sector by Retail Value 2002-2007
  • Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2002-2007
  • Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2007
  • Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2007-2012
  • Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2007-2012
  • Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2007-2012
  • Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2007-2012
• APPENDIX
• Gift Sets
• DEFINITIONS
• Sources
  • Summary 1 Research Sources
• LOCAL COMPANY PROFILES - FRANCE
• BEIERSDORF SA - COSMETICS AND TOILETRIES - FRANCE
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 2 Beiersdorf SA: Key Facts
  • Summary 3 Beiersdorf SA: Operational Indicators
• COMPANY BACKGROUND
• PRODUCTION
  • Summary 4 Beiersdorf SA: Production Statistics 2007
• COMPETITIVE POSITIONING
  • Summary 5 Beiersdorf SA: Competitive Position 2007
• BOURJOIS SA - COSMETICS AND TOILETRIES - FRANCE
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 6 Bourjois SA: Key Facts
  • Summary 7 Bourjois SA: Operational Indicators
• COMPANY BACKGROUND
• COMPETITIVE POSITIONING
  • Summary 8 Bourjois SA: Competitive Position 2007
• CHRISTIAN DIOR SA, PARFUMS - COSMETICS AND TOILETRIES - FRANCE
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 9 Parfums Christian Dior SA: Key Facts
  • Summary 10 Parfums Christian Dior SA: Operational Indicators
• COMPANY BACKGROUND
• PRODUCTION
• COMPETITIVE POSITIONING
  • Summary 11 Parfums Christian Dior SA: Competitive Position 2007
• CLARINS SA - COSMETICS AND TOILETRIES - FRANCE
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 12 Clarins SA: Key Facts
  • Summary 13 Clarins SA: Operational Indicators
• COMPANY BACKGROUND
• PRODUCTION
  • Summary 14 Clarins SA: Production Statistics 2007
• COMPETITIVE POSITIONING
  • Summary 15 Clarins SA: Competitive Position 2007
• COTY FRANCE SA - COSMETICS AND TOILETRIES - FRANCE
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 16 Coty France SA: Key Facts
  • Summary 17 Coty France SA: Operational Indicators
• COMPANY BACKGROUND
• PRODUCTION
• COMPETITIVE POSITIONING
  • Summary 18 Coty France SA: Competitive Position 2007
• GEMEY MAYBELLINE GARNIER SNC - COSMETICS AND TOILETRIES - FRANCE
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 19 Gemey Maybelline Garnier SNC: Key Facts
• COMPANY BACKGROUND
• COMPETITIVE POSITIONING
  • Summary 20 Gemey Maybelline Garnier SNC: Competitive Position 2007
• LABORATOIRES LASCAD - COSMETICS AND TOILETRIES - FRANCE
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 21 Laboratoires LaScad: Key Facts
• COMPANY BACKGROUND
• COMPETITIVE POSITIONING
  • Summary 22 Laboratoires LaScad: Competitive Position 2007
• L' ORéAL PARIS - COSMETICS AND TOILETRIES - FRANCE
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 23 L' Oréal Paris: Key Facts
  • Summary 24 L' Oréal Paris: Operational Indicators
• COMPANY BACKGROUND
• PRODUCTION
• COMPETITIVE POSITIONING
  • Summary 25 L' Oréal Paris: Competitive Position 2007
• UNILEVER FRANCE SA - COSMETICS AND TOILETRIES - FRANCE
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 26 Unilever France SA: Key Facts
  • Summary 27 Unilever France SA: Operational Indicators
• COMPANY BACKGROUND
• PRODUCTION
  • Summary 28 Unilever France SA: Production Statistics 2007
• COMPETITIVE POSITIONING
  • Summary 29 Unilever France SA: Competitive Position 2007
• YVES SAINT LAURENT PARFUMS - COSMETICS AND TOILETRIES - FRANCE
• STRATEGIC DIRECTION
• KEY FACTS
  • Summary 30 Yves Saint Laurent Parfums: Key Facts
  • Summary 31 Yves Saint Laurent Parfums: Operational Indicators
• COMPANY BACKGROUND
• PRODUCTION
  • Summary 32 Yves Saint Laurent Parfums: Production Statistics 2007
• COMPETITIVE POSITIONING
  • Summary 33 Yves Saint Laurent Parfums: Competitive Position 2007
• BABY CARE IN FRANCE
• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 15 Sales of Baby Care by Subsector: Value 2002-2007
  • Table 16 Sales of Baby Care by Subsector: % Value Growth 2002-2007
  • Table 17 Baby Care Premium Vs Mass % Analysis 2002-2007
  • Table 18 Baby Care Company Shares by Retail Value 2003-2007
  • Table 19 Baby Care Brand Shares by Retail Value 2004-2007
  • Table 20 Baby Care Premium Brand Shares 2007
  • Table 21 Forecast Sales of Baby Care by Subsector: Value 2007-2012
  • Table 22 Forecast Sales of Baby Care by Subsector: % Value Growth 2007-2012
  • Table 23 Forecast Baby Care Premium Vs Mass % Analysis 2007-2012
• BATH AND SHOWER PRODUCTS IN FRANCE
• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 24 Sales of Bath and Shower Products by Subsector: Value 2002-2007
  • Table 25 Sales of Bath and Shower Products by Subsector: % Value Growth 2002-2007
  • Table 26 Bath and Shower Products Premium Vs Mass % Analysis 2002-2007
  • Table 27 Bath and Shower Products Company Shares by Retail Value 2003-2007
  • Table 28 Bath and Shower Products Brand Shares by Retail Value 2004-2007
  • Table 29 Bath and Shower Products Premium Brand Shares 2007
  • Table 30 Forecast Sales of Bath and Shower Products by Subsector: Value 2007-2012
  • Table 31 Forecast Sales of Bath and Shower Products by Subsector: % Value Growth 2007-2012
  • Table 32 Forecast Bath and Shower Products Premium Vs Mass % Analysis 2007-2012
• DEODORANTS IN FRANCE
• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 33 Sales of Deodorants by Subsector: Value 2002-2007
  • Table 34 Sales of Deodorants by Subsector: % Value Growth 2002-2007
  • Table 35 Deodorants Premium Vs Mass % Analysis 2002-2007
  • Table 36 Deodorants Company Shares by Retail Value 2003-2007
  • Table 37 Deodorants Brand Shares by Retail Value 2004-2007
  • Table 38 Deodorants Premium Brand Shares 2007
  • Table 39 Forecast Sales of Deodorants by Subsector: Value 2007-2012
  • Table 40 Forecast Sales of Deodorants by Subsector: % Value Growth 2007-2012
  • Table 41 Forecast Deodorants Premium Vs Mass % Analysis 2007-2012
• HAIR CARE IN FRANCE
• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 42 Sales of Hair Care by Subsector: Value 2002-2007
  • Table 43 Sales of Hair Care by Subsector: % Value Growth 2002-2007
  • Table 44 Hair Care Premium Vs Mass % Analysis 2002-2007
  • Table 45 Hair Care Company Shares by Retail Value 2003-2007
  • Table 46 Hair Care Brand Shares by Retail Value 2004-2007
  • Table 47 Styling Agents Brand Shares by Retail Value 2004-2007
  • Table 48 Salon Hair Care Company Shares by Retail Value 2003-2007
  • Table 49 Salon Hair Care Brand Shares by Retail Value 2004-2007
  • Table 50 Hair Care Premium Brand Shares 2007
  • Table 51 Forecast Sales of Hair Care by Subsector: Value 2007-2012
  • Table 52 Forecast Sales of Hair Care by Subsector: % Value Growth 2007-2012
  • Table 53 Forecast Hair Care Premium Vs Mass % Analysis 2007-2012
  • Table 54 Retail Sales of Styling Agents by Type 2003-2007
  • Table 55 Retail Sales of Salon Hair Care by Category 2003-2007
• COLOUR COSMETICS IN FRANCE
• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• SECTOR DATA
  • Table 56 Sales of Colour Cosmetics by Subsector: Value 2002-2007
  • Table 57 Sales of Colour Cosmetics by Subsector: % Value Growth 2002-2007
  • Table 58 Colour Cosmetics Premium Vs Mass % Analysis 2002-2007
  • Table 59 Colour Cosmetics Company Shares by Retail Value 2003-2007
  • Table 60 Colour Cosmetics Brand Shares by Retail Value 2004-2007
  • Table 61 Colour Cosmetics Premium Brand Shares 2007
  • Table 62 Forecast Sales of Colour Cosmetics by Subsector: Value 2007-2012
  • Table 63 Forecast Sales of Colour Cosmetics by Subsector: % Value Growth 2007-2012
  • Table 64 Forecast Colour Cosmetics Premium Vs Mass % Analysis 2007-2012
• MEN' S GROOMING PRODUCTS IN FRANCE
• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 65 Sales of Men' s Grooming Products by Subsector: Value 2002-2007
  • Table 66 Sales of Men' s Grooming Products by Subsector: % Value Growth 2002-2007
  • Table 67 Sales of Men' s Razors and Blades by Type 2005-2007
  • Table 68 Men' s Grooming Products Company Shares by Retail Value 2003-2007
  • Table 69 Men' s Grooming Products Brand Shares by Retail Value 2004-2007
  • Table 70 Forecast Sales of Men' s Grooming Products by Subsector: Value 2007-2012
  • Table 71 Forecast Sales of Men' s Grooming Products by Subsector: % Value Growth 2007-2012
  • Table 72 Retail Sales of Electric Shavers 2003-2007
• ORAL HYGIENE IN FRANCE
• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 73 Sales of Oral Hygiene by Subsector: Value 2002-2007
  • Table 74 Sales of Oral Hygiene by Subsector: % Value Growth 2002-2007
  • Table 75 Sales of Manual and Power Toothbrushes by Type: Value 2002-2007
  • Table 76 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2002-2007
  • Table 77 Oral Hygiene Company Shares by Retail Value 2003-2007
  • Table 78 Oral Hygiene Brand Shares by Retail Value 2004-2007
  • Table 79 Forecast Sales of Oral Hygiene by Subsector: Value 2007-2012
  • Table 80 Forecast Sales of Oral Hygiene by Subsector: % Value Growth 2007-2012
  • Table 81 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2007-2012
  • Table 82 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2007-2012
  • Table 83 Retail Sales of Toothpaste by Type: % Analysis 2003-2007
  • Table 84 Retail Sales of Manual Toothbrushes by Type: % Analysis 2003-2007
• FRAGRANCES IN FRANCE
• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 85 Sales of Fragrances by Subsector: Value 2002-2007
  • Table 86 Sales of Fragrances by Subsector: % Value Growth 2002-2007
  • Table 87 Fragrances Premium Vs Mass % Analysis 2002-2007
  • Table 88 Fragrances Company Shares by Retail Value 2003-2007
  • Table 89 Fragrances Brand Shares by Retail Value 2004-2007
  • Table 90 Forecast Sales of Fragrances by Subsector: Value 2007-2012
  • Table 91 Forecast Sales of Fragrances by Subsector: % Value Growth 2007-2012
  • Table 92 Forecsast Fragrances Premium Vs Mass % Analysis 2007-2012
• SKIN CARE IN FRANCE
• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 93 Sales of Skin Care by Subsector: Value 2002-2007
  • Table 94 Sales of Skin Care by Subsector: % Value Growth 2002-2007
  • Table 95 Skin Care Premium Vs Mass % Analysis 2002-2007
  • Table 96 Skin Care Company Shares by Retail Value 2003-2007
  • Table 97 Skin Care Brand Shares by Retail Value 2004-2007
  • Table 98 Skin Care Premium Brand Shares 2007
  • Table 99 Forecast Sales of Skin Care by Subsector: Value 2007-2012
  • Table 100 Forecast Sales of Skin Care by Subsector: % Value Growth 2007-2012
  • Table 101 Forecast Skin Care Premium Vs Mass % Analysis 2007-2012
• DEPILATORIES IN FRANCE
• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 102 Sales of Depilatories by Subsector: Value 2002-2007
  • Table 103 Sales of Depilatories by Subsector: % Value Growth 2002-2007
  • Table 104 Depilatories Company Shares by Retail Value 2003-2007
  • Table 105 Depilatories Brand Shares by Retail Value 2004-2007
  • Table 106 Forecast Sales of Depilatories by Subsector: Value 2007-2012
  • Table 107 Forecast Sales of Depilatories by Subsector: % Value Growth 2007-2012
• SUN CARE IN FRANCE
• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 108 Sales of Sun Care by Subsector: Value 2002-2007
  • Table 109 Sales of Sun Care by Subsector: % Value Growth 2002-2007
  • Table 110 Sun Care Premium Vs Mass % Analysis 2002-2007
  • Table 111 Sun Care Company Shares by Retail Value 2003-2007
  • Table 112 Sun Care Brand Shares by Retail Value 2004-2007
  • Table 113 Sun Care Premium Brand Shares 2007
  • Table 114 Forecast Sales of Sun Care by Subsector: Value 2007-2012
  • Table 115 Forecast Sales of Sun Care by Subsector: % Value Growth 2007-2012
  • Table 116 Forecast Sun Care Premium Vs Mass % Analysis 2007-2012
  • Table 117 Retail Sales of Sun Protection by Factor: % Analysis 2003-2007
  • Table 118 Retail Sales of Sun Protection by Formulation: % Analysis 2003-2007
  • Table 119 Retail Sales of Self-Tanning by Formulation: % Analysis 2003-2007