台湾肌肤保养产品市场

Abstract

• Euromonitor International' s Skin Care in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level.
• It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth.
• It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues.
• Forecasts to 2012 illustrate how the market is set to change.
• Product coverage: facial moisturisers, nourishers/anti-agers, facial cleansers, toners, face masks, lip moisturisers.
• Data coverage: market sizes (historic and forecasts), company shares and brand shares.
• Why buy this report?
  • Get a detailed picture of the skin care industry;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market' s major players and leading brands ;
  • Use five-year forecasts to assess how the market is predicted to develop
• Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems.
• With offices in London, Chicago, Singapore, Shanghai, Vilniuis, Dubai and Cape Town and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

• List of Contents and Tables
• COSMETICS AND TOILETRIES IN TAIWAN
• Executive Summary
• Growth Slows Due To Flat Economic Performance
• Mass Brands Enjoy Growth
• Men' s Grooming Products Registered Healthy Growth
• Increased Sales in Drugstores/parapharmacies
• Anti-ageing Trend Continues To Grow
• Key Trends and Developments
• Private Label Product Expansion
• Online Shopping Gains Strength
• Products Developed With More Natural Ingredients
• Increasing Focus on Specific Target Consumers
• Premium Brands Extend Product Ranges To Mass Brands
• Market Data
  • Table 1 Sales of Cosmetics and Toiletries by Sector: Value 2002-2007
  • Table 2 Sales of Cosmetics and Toiletries by Sector: % Value Growth 2002-2007
  • Table 3 Sales of Premium Cosmetics by Sector: Value 2002-2007
  • Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2002-2007
  • Table 5 Cosmetics and Toiletries Company Shares by NBO Retail Value 2003-2007
  • Table 6 Cosmetics and Toiletries Company Shares by GBO Retail Value 2003-2007
  • Table 7 Cosmetics and Toiletries Brand Shares by Retail Value 2004-2007
  • Table 8 Penetration of Private Label by Sector by Retail Value 2002-2007
  • Table 9 Sales of Cosmetics and Toiletries by Distribution Format: % Analysis 2002-2007
  • Table 10 Sales of Cosmetics and Toiletries by Sector and by Distribution Format: % Analysis 2007
  • Table 11 Forecast Sales of Cosmetics and Toiletries by Sector: Value 2007-2012
  • Table 12 Forecast Sales of Cosmetics and Toiletries by Sector: % Value Growth 2007-2012
  • Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2007-2012
  • Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2007-2012
• Appendix
• Gift Sets
• Definitions
• Sources
  • Summary 1 Research Sources
• LOCAL COMPANY PROFILES - TAIWAN
• Galien Industrial Co Ltd
• Strategic Direction
• Key Facts
  • Summary 2 Galien Industrial Co Ltd: Key Facts
• Company Background
• Production
• Competitive Positioning
  • Summary 3 Galien Industrial Co Ltd: Competitive Position 2007
• Maywufa Co Ltd
• Strategic Direction
• Key Facts
  • Summary 4 Maywufa Co Ltd: Key Facts
  • Summary 5 Maywufa Co Ltd: Operational Indicators
• Company Background
• Production
  • Summary 6 Maywufa Co Ltd: Production Statistics 2006
• Competitive Positioning
  • Summary 7 Maywufa Co Ltd: Competitive Position 2007
• Nice Enterprise Co Ltd
• Strategic Direction
• Key Facts
  • Summary 8 Nice Enterprise Co Ltd: Key Facts
  • Summary 9 Nice Enterprise Co Ltd: Operational Indicators
• Company Background
• Production
• Competitive Positioning
  • Summary 10 Nice Enterprise Co Ltd: Competitive Position 2007
• Shen Hsiang Tang Co Ltd
• Strategic Direction
• Key Facts
  • Summary 11 Shen Hsiang Tang Co Ltd: Key Facts
• Company Background
• Production
• Competitive Positioning
  • Summary 12 Shen Hsiang Tang Co Ltd: Competitive Position 2007
• Taiwan Sugar Corp
• Strategic Direction
• Key Facts
  • Summary 13 Taiwan Sugar Corp: Key Facts
  • Summary 14 Taiwan Sugar Corp: Operational Indicators
• Company Background
• Production
  • Summary 15 Taiwan Sugar Corp: Production Statistics 2007
• Competitive Positioning
  • Summary 16 Taiwan Sugar Corp: Competitive Position 2007
• SKIN CARE IN TAIWAN
• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
  • Table 15 Sales of Skin Care by Subsector: Value 2002-2007
  • Table 16 Sales of Skin Care by Subsector: % Value Growth 2002-2007
  • Table 17 Skin Care Premium Vs Mass % Analysis 2002-2007
  • Table 18 Skin Care Company Shares by Retail Value 2003-2007
  • Table 19 Skin Care Brand Shares by Retail Value 2004-2007
  • Table 20 Skin Care Premium Brand Shares 2007
  • Table 21 Forecast Sales of Skin Care by Subsector: Value 2007-2012
  • Table 22 Forecast Sales of Skin Care by Subsector: % Value Growth 2007-2012
  • Table 23 Forecast Skin Care Premium Vs Mass % Analysis 2007-2012
• Skin care Taiwan