美国OTC药品市场

Euromonitor International' s OTC Healthcare in the US market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

• Get insight into trends in market performance
• Pinpoint growth sectors and identify factors driving change
• Identify market and brand leaders and understand the competitive environment

Adult mouth care; Allergy care; Analgesics; Calming and sleeping products; Child-specific OTC healthcare; Cough; cold and allergy (hay fever) remedies; Digestive remedies; Ear care; Emergency contraception; Eye care; Medicated skin care; NRT Smoking cessation aids; OTC obesity; OTC statins; OTC triptans; Vitamins and dietary supplements; Wound treatments

OTC HEALTHCARE IN THE US : MARKET INSIGHT

• EXECUTIVE SUMMARY
  • OTC Industry Remains Innovative
  • Behind-the-counter Category Emerges
  • Johnson & Johnson Continues to Lead the Industry
  • Retailers Focus on Consumer Health
  • Economic Downturn Contributes to Industry Growth
• KEY TRENDS AND DEVELOPMENTS
  • Consumers Self-medicate
  • Ageing Population Demands High Quality of Life
  • Leading Players Growth Through Consolidation
  • Behind-the-counter Category Emerges
  • Product Safety Concerns Erode Confidence in Manufacturers and FDA
• MARKET INDICATORS
  • Table 1 Consumer Expenditure on Health Goods and Medical Services 2002-2007
  • Table 2 Life Expectancy at Birth 2002-2007
• MARKET DATA
  • Table 3 Sales of OTC Healthcare by Sector: Value 2002-2007
  • Table 4 Sales of OTC Healthcare by Sector: % Value Growth 2002-2007
  • Table 5 OTC Healthcare Company Shares by Value 2003-2007
  • Table 6 OTC Healthcare Brand Shares by Value 2004-2007
  • Table 7 Penetration of Private Label by Sector 2003-2007
  • Table 8 Sales of OTC Healthcare by Distribution Format: % Analysis 2002-2007
  • Table 9 Sales of OTC Healthcare by Sector and Distribution Format: % Analysis 2007
  • Table 10 Forecast Sales of OTC Healthcare by Sector: Value 2007-2012
  • Table 11 Forecast Sales of OTC Healthcare by Sector: % Value Growth 2007-2012
• APPENDIX
  • OTC Registration and Classification
  • Vitamins and Dietary Supplements Registration and Classification
  • Generics
  • Switches
  • Summary 1 OTC Healthcare Switches 2006-2008
• DEFINITIONS
  • Summary 2 Research Sources

LOCAL COMPANY PROFILES - USA

• ADAMS RESPIRATORY THERAPEUTICS INC - OTC HEALTHCARE - USA
  • STRATEGIC DIRECTION
  • KEY FACTS
  • Summary 3 Adams Respiratory Therapeutics Inc: Key Facts
  • Summary 4 Adams Respiratory Therapeutics Inc: Operational Indicators 2005-2007
  • COMPANY BACKGROUND
  • PRODUCTION
  • COMPETITIVE POSITIONING
  • Summary 5 Adams Respiratory Therapeutics Inc: Competitive Position 2007
• CHATTEM INC - OTC HEALTHCARE - USA
  • STRATEGIC DIRECTION
  • KEY FACTS
  • Summary 6 Chattem Inc: Key Facts
  • Summary 7 Chattem Inc: Operational Indicators 2005-2007
  • COMPANY BACKGROUND
  • PRODUCTION
  • COMPETITIVE POSITIONING
  • Summary 8 Chattem Inc: Competitive Position 2007
• GENERAL NUTRITION CENTERS INC - OTC HEALTHCARE - USA
  • STRATEGIC DIRECTION
  • KEY FACTS
  • Summary 9 General Nutrition Centers Inc: Key Facts
  • Summary 10 General Nutrition Centers Inc: Operational Indicators 2005-2007
  • COMPANY BACKGROUND
  • PRODUCTION
  • COMPETITIVE POSITIONING
  • Summary 11 General Nutrition Centers: Competitive Position 2007
• MANNATECH INC - OTC HEALTHCARE - USA
  • STRATEGIC DIRECTION
  • KEY FACTS
  • Summary 12 Mannatech Inc: Key Facts
  • Summary 13 Mannatech Inc: Operational Indicators 2005-2007
  • COMPANY BACKGROUND
  • PRODUCTION
  • COMPETITIVE POSITIONING
  • Summary 14 Mannatech Inc: Competitive Position 2007
• MCNEIL CONSUMER & SPECIALTY PHARMACEUTICALS - OTC HEALTHCARE - USA
  • STRATEGIC DIRECTION
  • KEY FACTS
  • Summary 15 McNeil Consumer & Specialty Pharmaceuticals: Key Facts
  • COMPANY BACKGROUND
  • PRODUCTION
  • COMPETITIVE POSITIONING
  • Summary 16 McNeil Consumer & Specialty Pharmaceuticals: Competitive Position 2007
• MELALEUCA INC - OTC HEALTHCARE - USA
  • STRATEGIC DIRECTION
  • KEY FACTS
  • Summary 17 Mannatech Inc: Key Facts
  • Summary 18 Melaleuca Inc: Operational Indicators 2005-2007
  • COMPANY BACKGROUND
  • PRODUCTION
  • COMPETITIVE POSITIONING
  • Summary 19 Melaleuca Inc: Competitive Position 2007
• NBTY INC - OTC HEALTHCARE - USA
  • STRATEGIC DIRECTION
  • KEY FACTS
  • Summary 20 NBTY Inc: Key Facts
  • COMPANY BACKGROUND
  • PRODUCTION
  • COMPETITIVE POSITIONING
  • Summary 21 NBTY: Competitive Position 2007
• PROCTER & GAMBLE CO, THE - OTC HEALTHCARE - USA
  • STRATEGIC DIRECTION
  • KEY FACTS
  • Summary 22 Procter & Gamble Co, The: Key Facts
  • COMPANY BACKGROUND
  • PRODUCTION
  • COMPETITIVE POSITIONING
  • Summary 23 Procter & Gamble Co, The: Competitive Position 2007
• WYETH CONSUMER HEALTHCARE INC - OTC HEALTHCARE - USA
  • STRATEGIC DIRECTION
  • KEY FACTS
  • Summary 24 Wyeth Consumer Healthcare Inc: Key Facts
  • Summary 25 Wyeth Consumer Healthcare Inc: Operational Indicators 2005-2007
  • COMPANY BACKGROUND
  • PRODUCTION
  • COMPETITIVE POSITIONING
  • Summary 26 Wyeth Consumer Healthcare Inc: Competitive Position 2007

ANALGESICS IN THE US

• HEADLINES
• TRENDS
• SWITCHES
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 12 Sales of Analgesics by Subsector: Value 2002-2007
  • Table 13 Sales of Analgesics by Subsector: % Value Growth 2002-2007
  • Table 14 Herbal vs Standard Topical Analgesics 2002-2007
  • Table 15 Topical Analgesics by Format: % Value Breakdown 2004-2007
  • Table 16 Analgesics Company Shares by Value 2003-2007
  • Table 17 Analgesics Brand Shares by Value 2004-2007
  • Table 18 Forecast Sales of Analgesics by Subsector: Value 2007-2012
  • Table 19 Forecast Sales of Analgesics by Subsector: % Value Growth 2007-2012

COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN THE US

• HEADLINES
• TRENDS
• SWITCHES
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 20 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2002-2007
  • Table 21 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2002-2007
  • Table 22 Sales of Decongestants by Type: Value 2002-2007
  • Table 23 Sales of Decongestants by Type: % Value Growth 2002-2007
  • Table 24 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: Value 2002-2007
  • Table 25 Sales of Child-specific Cough, Cold and Allergy (Hay Fever) Remedies by Type: % Value Growth 2002-2007
  • Table 26 Herbal vs Standard Cough, Cold and Allergy (Hay Fever) Remedies 2002-2007
  • Table 27 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares by Value 2003-2007
  • Table 28 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares by Value 2004-2007
  • Table 29 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: Value 2007-2012
  • Table 30 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Subsector: % Value Growth 2007-2012

DIGESTIVE REMEDIES IN THE US

• HEADLINES
• TRENDS
• SWITCHES
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 31 Sales of Digestive Remedies by Subsector: Value 2002-2007
  • Table 32 Sales of Digestive Remedies by Subsector: % Value Growth 2002-2007
  • Table 33 Herbal vs Standard Digestive Remedies 2002-2007
  • Table 34 Digestive Remedies Company Shares by Value 2003-2007
  • Table 35 Digestive Remedies Brand Shares by Value 2004-2007
  • Table 36 Forecast Sales of Digestive Remedies by Subsector: Value 2007-2012
  • Table 37 Forecast Sales of Digestive Remedies by Subsector: % Value Growth 2007-2012

MEDICATED SKIN CARE IN THE US

• HEADLINES
• TRENDS
• SWITCHES
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 38 Sales of Medicated Skin Care by Subsector: Value 2002-2007
  • Table 39 Sales of Medicated Skin Care by Subsector: % Value Growth 2002-2007
  • Table 40 Herbal vs Standard Medicated Skin Care 2002-2007
  • Table 41 Acne Treatments by Format: % Value Breakdown 2004-2007
  • Table 42 Medicated Skin Care Company Shares by Value 2003-2007
  • Table 43 Medicated Skin Care Brand Shares by Value 2004-2007
  • Table 44 Acne Treatments Brand Shares by Value 2004-2007
  • Table 45 Hair Loss Treatments Brand Shares by Value 2004-2007
  • Table 46 Forecast Sales of Medicated Skin Care by Subsector: Value 2007-2012
  • Table 47 Forecast Sales of Medicated Skin Care by Subsector: % Value Growth 2007-2012

VITAMINS AND DIETARY SUPPLEMENTS IN THE US

• HEADLINES
• TRENDS
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR DATA
  • Table 48 Sales of Vitamins and Dietary Supplements by Subsector: Value 2002-2007
  • Table 49 Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2002-2007
  • Table 50 Sales of Vitamins by Type: Value 2002-2007
  • Table 51 Sales of Vitamins by Type: % Value Growth 2002-2007
  • Table 52 Sales of Dietary Supplements by Type: Value 2002-2007
  • Table 53 Sales of Dietary Supplements by Type: % Value Growth 2002-2007
  • Table 54 Folic Acid vs Other B Vitamins 2004-2007
  • Table 55 Dietary Supplements by Positioning 2006-2007
  • Table 56 Vitamins and Dietary Supplements Company Shares by Value 2003-2007
  • Table 57 Vitamins and Dietary Supplements Brand Shares by Value 2004-2007
  • Table 58 Vitamins Brand Shares by Value 2004-2007
  • Table 59 Dietary Supplements Brand Shares by Value 2004-2007
  • Table 60 Forecast Sales of Vitamins and Dietary Supplements by Subsector: Value 2007-2012
  • Table 61 Forecast Sales of Vitamins and Dietary Supplements by Subsector: % Value Growth 2007-2012

NRT SMOKING CESSATION AIDS IN THE US

• HEADLINES
• TRENDS
• SWITCHES
• COMPETITIVE LANDSCAPE
• PROSPECTS
• SECTOR INDICATORS
  • Table 62 Number of Smokers by Gender 2002-2007
• SECTOR DATA
  • Table 63 Sales of Smoking Cessation Aids by Subsector: Value 2002-2007
  • Table 64 Sales of Smoking Cessation Aids by Subsector: % Value Growth 2002-2007
  • Table 65 NRT Gum Flavours 2006-2007
  • Table 66 Smoking Cessation Aids Company Shares by Value 2003-2007
  • Table 67 Smoking Cessation Aids Brand Shares by Value 2004-2007
  • Table 68 Forecast Sales of Smoking Cessation Aids by Subsector: Value 2007-2012
  • Table 69 Forecast Sales of Smoking Cessation Aids by Subsector: % Value Growth 2007-2012

EYE CARE IN THE US

• OVERVIEW
• SECTOR DATA
  • Table 70 Sales of Eye Care by Subsector: Value 2002-2007
  • Table 71 Sales of Eye Care by Subsector: % Value Growth 2002-2007
  • Table 72 Standard Eye Care by Type 2007
  • Table 73 Eye Care Company Shares by Value 2003-2007
  • Table 74 Eye Care Brand Shares by Value 2004-2007
  • Table 75 Forecast Sales of Eye Care by Subsector: Value 2007-2012
  • Table 76 Forecast Sales of Eye Care by Subsector: % Value Growth 2007-2012

EAR CARE IN THE US

• OVERVIEW
• SECTOR DATA
  • Table 77 Sales of Ear Care: Value 2002-2007
  • Table 78 Sales of Ear Care: % Value Growth 2002-2007
  • Table 79 Ear Care Company Shares by Value 2003-2007
  • Table 80 Ear Care Brand Shares by Value 2004-2007
  • Table 81 Forecast Sales of Ear Care: Value 2007-2012
  • Table 82 Forecast Sales of Ear Care: % Value Growth 2007-2012

ADULT MOUTH CARE IN THE US

• OVERVIEW
• SECTOR DATA
  • Table 83 Sales of Adult Mouth Care: Value 2002-2007
  • Table 84 Sales of Adult Mouth Care: % Value Growth 2002-2007
  • Table 85 Adult Mouth Care Company Shares by Value 2003-2007
  • Table 86 Adult Mouth Care Brand Shares by Value 2004-2007
  • Table 87 Forecast Sales of Adult Mouth Care: Value 2007-2012
  • Table 88 Forecast Sales of Adult Mouth Care: % Value Growth 2007-2012

CALMING AND SLEEPING PRODUCTS IN THE US

• OVERVIEW
• SECTOR DATA
  • Table 89 Sales of Calming and Sleeping Products: Value 2002-2007
  • Table 90 Sales of Calming and Sleeping Products: % Value Growth 2002-2007
  • Table 91 Calming and Sleeping Products Company Shares by Value 2003-2007
  • Table 92 Calming and Sleeping Products Brand Shares by Value 2004-2007
  • Table 93 Forecast Sales of Calming and Sleeping Products: Value 2007-2012
  • Table 94 Forecast Sales of Calming and Sleeping Products: % Value Growth 2007-2012

WOUND TREATMENTS IN THE US

• OVERVIEW
• SECTOR DATA
  • Table 95 Sales of Wound Treatments by Subsector: Value 2002-2007
  • Table 96 Sales of Wound Treatments by Subsector: % Value Growth 2002-2007
  • Table 97 Wound Treatments Company Shares by Value 2003-2007
  • Table 98 Wound Treatments Brand Shares by Value 2004-2007
  • Table 99 Forecast Sales of Wound Treatments by Subsector: Value 2007-2012
  • Table 100 Forecast Sales of Wound Treatments by Subsector: % Value Growth 2007-2012

OTC OBESITY IN THE US

• OVERVIEW
• SECTOR DATA
  • Table 101 Sales of OTC Obesity by Subsector: Value 2004-2007
  • Table 102 Sales of OTC Obesity by Subsector: % Value Growth 2004-2007
  • Table 103 Forecast Sales of OTC Obesity by Subsector: Value 2007-2012
  • Table 104 Forecast Sales of OTC Obesity by Subsector: % Value Growth 2007-2012

EMERGENCY CONTRACEPTION IN THE US

• OVERVIEW
• SECTOR DATA
  • Table 105 Sales of Emergency Contraception by Subsector: Value 2002-2007
  • Table 106 Sales of Emergency Contraception by Subsector: % Value Growth 2002-2007
  • Table 107 Forecast Sales of Emergency Contraception by Subsector: Value 2007-2012
  • Table 108 Forecast Sales of Emergency Contraception by Subsector: % Value Growth 2007-2012