[英文调查报告书] 空气芳香剂（除臭剂）：中国

Abstract

Euromonitor International' s Air Care in China report offers a comprehensive guide to the size and shape of the market at a national level.
It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth.
It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues.
Forecasts to 2012 illustrate how the market is set to change.
Product coverage includes: air care
Data coverage: market sizes (historic and forecasts), company shares and brand shares.
Why buy this report?
- Get a detailed picture of the air care industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market' s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems.
With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai and Cape Town and a network of over 600 analysts worldwide, Euromonitor has a unique capability to develop reliable information resources to help drive informed strategic planning.

List of Contents and Tables
HOUSEHOLD CARE IN CHINA
Executive Summary
Increasing Production Costs Puts Pressure on Prices
Environmentally-friendly Products Are Becoming More Popular
Growing Consumer Sophistication Drives Demand for Single-function Products
Players Are Relying More on Chained Retailers
Healthy Growth Is Expected Over the Forecast Period
Key Trends and Developments
A Growing Number of Smaller Households Require New Products
Rural Market Is on the Rise
Price War Upgrades To Channel Competition
Increasing Demand for Big Pack Sizes and Low-end Products
High Entry Barriers for Small Players
Territory Key Trends and Developments
East China
Mid China
North and Northeast China
Northwest China
South China
Southwest China
Market Indicators
- Table 1 Households 2002-2007
Market Data
- Table 2 Sales of Household Care by Sector: Value 2002-2007
- Table 3 Sales of Household Care by Sector: % Value Growth 2002-2007
- Table 4 Sales of Household Care by Region: Value 2002-2007
- Table 5 Sales of Household Care by Region: % Value Growth 2002-2007
- Table 6 Household Care Company Shares 2003-2007
- Table 7 Household Care Brand Shares 2004-2007
- Table 8 Sales of Household Care by Distribution Format: % Analysis 2002-2007
- Table 9 Sales of Household Care by Sector and Distribution Format: % Analysis 2007
- Table 10 Forecast Sales of Household Care by Sector: Value 2007-2012
- Table 11 Forecast Sales of Household Care by Sector: % Value Growth 2007-2012
- Table 12 Forecast Sales of Household Care by Region: Value 2007-2012
- Table 13 Forecast Sales of Household Care by Region: % Value Growth 2007-2012
Definitions
- Summary 1 Research Sources
LOCAL COMPANY PROFILES - CHINA
Guangzhou Blue Moon Co Ltd
Strategic Direction
Key Facts
- Summary 2 Guangzhou Blue Moon Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
- Summary 3 Guangzhou Blue Moon Co Ltd: Competitive Position 2007
Guangzhou Liby Enterprise Group Co Ltd
Strategic Direction
Key Facts
- Summary 4 Guangzhou Liby Enterprise Group Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
- Summary 5 Guangzhou Liby Enterprise Group Co Ltd: Competitive Position 2007
Guangzhou Lonkey Industry Co Ltd
Strategic Direction
Key Facts
- Summary 6 Guangzhou Lonkey Industry Co Ltd: Key Facts
- Summary 7 Guangzhou Lonkey Industry Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
- Summary 8 Guangzhou Lonkey Industry Co Ltd: Competitive Position 2007
Nice Group
Strategic Direction
Key Facts
- Summary 9 Nice Group: Key Facts
Company Background
Production
- Summary 10 Nice Group: Production Statistics 2007
Competitive Positioning
- Summary 11 Nice Group: Competitive Position 2007
Procter & Gamble (guangzhou) Ltd
Strategic Direction
Key Facts
- Summary 12 Procter & Gamble (Guangzhou) Ltd: Key Facts
Company Background
Production
Competitive Positioning
- Summary 13 Procter & Gamble (Guangzhou) Ltd : Competitive Position 2007
Shanghai Johnson Ltd
Strategic Direction
Key Facts
- Summary 14 Shanghai Johnson Ltd: Key Facts
Company Background
Production
Competitive Positioning
- Summary 15 Shanghai Johnson Ltd: Competitive Position 2007
Shanghai Whitecat Co Ltd
Strategic Direction
Key Facts
- Summary 16 Shanghai WhiteCat Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
- Summary 17 Shanghai Whitecat Co Ltd: Competitive Position 2007
Shanxi Nafine Chemicals Group Ltd
Strategic Direction
Key Facts
- Summary 18 Shanxi Nafine Chemicals Group Ltd: Key Facts
- Summary 19 Shanxi Nafine Chemicals Group Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
- Summary 20 Shanxi Nafine Chemicals Group Ltd: Competitive Position 2007
Unilever China Ltd
Strategic Direction
Key Facts
- Summary 21 Unilever China Ltd: Key Facts
Company Background
Production
Competitive Positioning
- Summary 22 Unilever China Ltd: Competitive Position 2007
Xi' an Kaimi Co Ltd
Strategic Direction
Key Facts
- Summary 23 Xi' an Kaimi Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
- Summary 24 Xi' an Kaimi Co Ltd: Competitive Position 2007
AIR CARE IN CHINA
Headlines
Trends
Competitive Landscape
Prospects
Sector Data
- Table 14 Sales of Air Care by Subsector: Value 2002-2007
- Table 15 Sales of Air Care by Subsector: % Value Growth 2002-2007
- Table 16 Air Care Fragrances Rankings by Value 2006-2007
- Table 17 Air Care Company Shares 2003-2007
- Table 18 Air Care Brand Shares 2004-2007
- Table 19 Forecast Sales of Air Care by Subsector: Value 2007-2012
- Table 20 Forecast Sales of Air Care by Subsector: % Value Growth 2007-2012
Air care China

中国空气芳香剂（除臭剂）市场

Air Care in China

Abstract

Table of Contents