巴西空气清新(除臭）产品市场

Abstract

• Euromonitor International' s Air Care in Brazil report offers a comprehensive guide to the size and shape of the market at a national level.
• It provides the latest retail sales data (2002-2007), allowing you to identify the sectors driving growth.
• It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues.
• Forecasts to 2012 illustrate how the market is set to change.
• Product coverage includes: air care
• Data coverage: market sizes (historic and forecasts), company shares and brand shares.
• Why buy this report?
  • Get a detailed picture of the air care industry;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market' s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
• Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems.
• With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai and Cape Town and a network of over 600 analysts worldwide, Euromonitor has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

• List of Contents and Tables
• HOUSEHOLD CARE IN BRAZIL
• Executive Summary
• Household Care Market Has Slowed Down
• Bombril Invests in Product Extension, Focusing on Powder Detergents
• Domestic Companies Expand Portfolios Into Household Care Products
• Expansion of Supermarkets Increases Product Availability
• Household Care Products Expected To Continue To Grow Despite External Crises
• Key Trends and Developments
• Multinationals Dominate the Brazilian Household Care Market
• Bombril Returns To Family Fold With Ambitious Plans for Market Expansion
• Companies Betting on Convenient, Time-saving and Effective Products
• Companies Increase Use of Celebrities in Brand Promotion
• Threats and Opportunities in Household Care Products
• Market Indicators
  • Table 1 Households 2002-2007
• Market Data
  • Table 2 Sales of Household Care by Sector: Value 2002-2007
  • Table 3 Sales of Household Care by Sector: % Value Growth 2002-2007
  • Table 4 Household Care Company Shares 2003-2007
  • Table 5 Household Care Brand Shares 2004-2007
  • Table 6 Penetration of Private Label by Sector 2003-2007
  • Table 7 Sales of Household Care by Distribution Format: % Analysis 2002-2007
  • Table 8 Sales of Household Care by Sector and Distribution Format: % Analysis 2007
  • Table 9 Forecast Sales of Household Care by Sector: Value 2007-2012
  • Table 10 Forecast Sales of Household Care by Sector: % Value Growth 2007-2012
• Definitions
• Sources
  • Summary 1 Research Sources
• LOCAL COMPANY PROFILES - BRAZIL
• Bombril SA
• Strategic Direction
• Key Facts
  • Summary 2 Bombril SA: Key Facts
  • Summary 3 Bombril SA: Operational Indicators
• Company Background
• Production
  • Summary 4 Bombril SA: Production Statistics 2007
• Competitive Positioning
  • Summary 5 Bombril SA: Competitive Position 2007
• Cera Ingleza Industria E Comercio Ltda
• Strategic Direction
• Key Facts
  • Summary 6 Cera Ingleza Industria e Comercio Ltda: Key Facts
• Company Background
• Production
• Competitive Positioning
  • Summary 7 Cera Ingleza Industria e Comercio Ltda: Competitive Position 2007
• Ceras Johnson Ltda
• Strategic Direction
• Key Facts
  • Summary 8 Ceras Johnson Ltda: Key Facts
• Company Background
• Production
  • Summary 9 Ceras Johnson Ltda: Production Statistics 2007
• Competitive Positioning
  • Summary 10 Ceras Johnson Ltda: Competitive Position 2007
• Colgate-Palmolive Industria E Comercio Ltda
• Strategic Direction
• Key Facts
  • Summary 11 Colgate-Palmolive Industria e Comercio Ltda: Key Facts
  • Summary 12 Colgate-Palmolive Industria e Comercio Ltda: Operational Indicators
• Company Background
• Production
  • Summary 13 Colgate-Palmolive Industria e Comercio Ltda: Production Statistics 2007
• Competitive Positioning
  • Summary 14 Colgate-Palmolive Industria e Comercio Ltda: Competitive Position 2007
• Friboi Ltda
• Strategic Direction
• Key Facts
  • Summary 15 Friboi Ltda: Key Facts
  • Summary 16 Friboi Ltda: Operational Indicators
• Company Background
• Competitive Positioning
  • Summary 17 Friboi Ltda: Competitive Position 2007
• Procter & Gamble Do Brasil SA
• Strategic Direction
• Key Facts
  • Summary 18 Procter & Gamble do Brasil SA: Key Facts
  • Summary 19 Procter & Gamble do Brasil SA: Operational Indicators
• Company Background
• Production
  • Summary 20 Procter & Gamble do Brasil SA: Production Statistics 2007
• Competitive Positioning
  • Summary 21 Procter & Gamble do Brasil SA: Competitive Position 2007
• Quimica Amparo Ltda
• Strategic Direction
• Key Facts
  • Summary 22 Quimica Amparo Ltda: Key Facts
  • Summary 23 Quimica Amparo Ltda: Operational Indicators
• Company Background
• Production
  • Summary 24 Quimica Amparo Ltda: Production Statistics 2007
• Competitive Positioning
  • Summary 25 Quimica Amparo Ltda: Competitive Position 2007
• Reckitt Benckiser (brasil) Ltda
• Strategic Direction
• Key Facts
  • Summary 26 Reckitt Benckiser (Brasil) Ltda: Key Facts
• Company Background
• Production
  • Summary 27 Reckitt Benckiser (Brasil) Ltda: Production Statistics 2007
• Competitive Positioning
  • Summary 28 Reckitt Benckiser (Brasil) Ltda: Competitive Position 2007
• Scarlat Industria Ltda
• Strategic Direction
• Key Facts
  • Summary 29 Scarlat Industria Ltda: Key Facts
• Company Background
• Production
  • Summary 30 Scarlat Industria Ltda: Production Statistics 2007
• Competitive Positioning
  • Summary 31 Scarlat Industria Ltda: Competitive Position 2007
• Unilever Brasil Ltda
• Strategic Direction
• Key Facts
  • Summary 32 Unilever Brasil Ltda: Key Facts
  • Summary 33 Unilever Brasil Ltda: Operational Indicators
• Company Background
• Production
  • Summary 34 Unilever Brasil Ltda: Production Statistics 2007
• Competitive Positioning
  • Summary 35 Unilever Brasil Ltda: Competitive Position 2007
• AIR CARE IN BRAZIL
• Headlines
• Trends
• Competitive Landscape
• Prospects
• Sector Data
  • Table 11 Sales of Air Care by Subsector: Value 2002-2007
  • Table 12 Sales of Air Care by Subsector: % Value Growth 2002-2007
  • Table 13 Air Care Fragrances Rankings by Value 2006-2007
  • Table 14 Air Care Company Shares 2003-2007
  • Table 15 Air Care Brand Shares 2004-2007
  • Table 16 Forecast Sales of Air Care by Subsector: Value 2007-2012
  • Table 17 Forecast Sales of Air Care by Subsector: % Value Growth 2007-2012
• Air care Brazil