Abstract
This report answers two questions about US Internet video advertising: One, why has online video ad spending not grown as swiftly as predicted? And two, when will online video advertising take off?
The Video Advertising Online report separates the facts from the hype concerning this potentially huge advertising channel.
What exactly is the possibility for growth in online video advertising?
According to eMarketer projections, by 2012- when both traditional and alternative media companies will be distributing far more professional-quality video content online, and when the national elections and the summer Olympics will contribute far more to video ad spending than they will in 2008- annual growth will peak at 78.9%.
But that is only part of the story.
Key questions the “Video Advertising Online” report answers:
- What factors encourage growth for online video ad spending?
- What factors inhibit growth?
- Why does video advertising cost more than other forms of online advertising?
- Why aren' t YouTube' s video ad revenues larger?
- How much did the Beijing Olympics boost online video ad spending?
- What is the average CPM for online video ads?
- And many others....
eMarketer Reports- On Target and Up to Date
The Video Advertising Online report aggregates the latest data from marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, timely business decisions.
Table of Contents
Executive Summary
- US Online Video Advertising Spending Growth, 2008-2013 (% change)
The eMarketer View
- Key eMarketer Numbers - Video Advertising Online
Video Ad Spending
- US Online Video Advertising Spending, 2007-2013 (millions)
- US Online Video Advertising Spending Growth, 2008-2013 (% change)
- US Online Video Advertising Spending as a Percent of TV and Total Online Advertising Spending, 2007-2013
Spending Perspectives
- Comparative Estimates: US Online Video Advertising Spending Growth, 2008-2013 (% change)
- Comparative Estimates: US Online Video Advertising Spending, 2008-2013 (millions)
- US Online Advertising Spending Growth, by Format, 2008-2013 (% change)
- US Online Advertising Spending, by Format, 2008-2013 (millions)
- US Online Advertising Spending, by Format, 2008-2013 (% share and billions)
Video Advertising CPMs
- Average Direct Sales CPMs for Online Advertising Sold by Select US Web Publishers, by Type, 2007
- Comparative Estimates: US Online Display Advertising CPMs, 2006-2011
- Online Video Advertising Rate-Card CPMs at Select US Web Companies, December 2007
- Percent of Sold-Out Online Advertising Inventory Among Select US Web Publishers*, by Type, 2006-2007
- US Online Video Advertising CPMs and Sell-Through Rates, by Content Category, August 2008
- Average CPMs for Online Display Advertising Sold Directly or via Ad Networks/Ad Exchanges by Select US Web Publishers, 2007
- Average Advertising Network CPMs for US Websites, by Size, February-July 2008
- Average CPMs for US Online Video Advertising, by Video Type, 2008-2013
- YouTube US Advertising CPMs, by Type, 2007-2012
- US User-Generated Video Streams and Associated Advertising Revenues, 2007, 2008 & 2012
- US Online Advertising Revenues, by Pricing Model, 2005-2007 (millions and % share)
YouTube and the Video Disconnect
- Top 10 Online Video Site Properties Among US Internet Users, Ranked by Unique Viewers, May 2008 (millions and average videos per viewer)
- Top 20 Websites Among US Internet Users, Ranked by Market Share of Visits, June 2008
- YouTube US Advertising Revenue Share, by Type, 2007-2012 (% of total and millions)
- YouTube US Advertising Revenues, by Type, 2007-2012 (millions)
- YouTube US Online Video Advertising Revenues as a Percent of Total Online Video Advertising Spending, Gross vs. Net, 2007-2012
Endnotes
- 097116 097113 097118
- US Online Video Advertising Spending Growth, 2008-2013 (% change)
- US Online Video Advertising Spending, 2007-2013 (millions)
- US Online Video Advertising Spending as a Percent of TV and Total Online Advertising Spending, 2007-2013
- 97474
- Key eMarketer Numbers - Video Advertising Online
- 97477
- Comparative Estimates: US Online Video Advertising Spending Growth, 2008-2013 (% change)
- 97476
- Comparative Estimates: US Online Video Advertising Spending, 2008-2013 (millions)
- 097141 097139 097143
- US Online Advertising Spending Growth, by Format, 2008-2013 (% change)
- US Online Advertising Spending, by Format, 2008-2013 (millions)
- US Online Advertising Spending, by Format, 2008-2013 (% share and billions)
- 97578
- Average CPMs for US Online Video Advertising, by Video Type, 2008-2013
- 94914
- US Online Advertising Revenues, by Pricing Model, 2005-2007 (millions and % share)
- 97500
- YouTube US Online Video Advertising Revenues as a Percent of Total Online Video Advertising Spending, Gross vs. Net, 2007-2012
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