Abstract
It may not be what the industry wants to hear, but the mobile platform works better as a marketing and customer relationship tool than it does as a retail sales channel.
The Mobile Music report analyzes an industry' s continuing struggles to find a path to profitability in the digital age.
Given consumers' reluctance to pay for music on their phones, marketers are seeking new opportunities to partner directly with carriers, labels and even music artists themselves.
In fact, direct deals between brands and bands are no longer anomalies, but are part of a growing trend by both parties to bypass intermediaries and go directly to customers.
eMarketer forecasts worldwide mobile music revenues will exceed $13 billion by 2012, up from $2.4 billion in 2007. Marketers will account for a greater proportion of spending as the ad-supported model for mobile music gathers steam.
Key questions the “Mobile Music” report answers:
- How big will mobile music grow worldwide by 2012?
- How big will the opportunity for ad-supported mobile music become?
- What types of campaigns are marketers trying with mobile music?
- What factors will drive mobile music sales?
- What factors are creating virtual roadblocks to sales?
- Why should marketers consider Japanese mobile models?
- And many others......
eMarketer Reports - On Target and Up to Date
The Mobile Music report aggregates the latest data from international marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, accurate business decisions.
Table of Contents
Executive Summary
- Worldwide Mobile Music Spending, by Format, 2007-2012 (millions)
- Key Questions
The eMarketer View
- Key eMarketer Numbers: Mobile Music
eMarketer Mobile Music Forecast
- Worldwide Mobile Music Spending, by Format, 2007-2012 (millions)
- US Mobile Music Spending, by Format, 2007-2012 (millions)
- Mobile Music Spending in North America, by Format, 2007-2012 (millions)
- Mobile Music Spending in the EU-5, by Format, 2007-2012 (millions)
- Mobile Music Spending in the Asia-Pacific Region, by Format, 2007-2012 (millions)
- Drivers and Roadblocks for Mobile Music
- Online and Mobile Music Revenues of the Top 10 Digital Music Countries Worldwide*, First half 2007 (% of digital music revenues)
- Mobile Data Service Revenues Worldwide, by Type, 2006 & 2011 (% market share)
- Mobile Subscribers in the US and Select Countries in Western Europe Who Have Listened to Music or Watched Videos on Their Mobile Phone, November 2007 (millions)
- Mobile Subscribers in the US and Select Countries in Western Europe Who Listened to Music via Mobile Phone, by Source, November 2007 (% of mobile music listeners)
The Japanese Difference
- Digital Music Sales in Japan, by Format, Q1-Q4 2007 (millions of ¥)
- Digital Music Sales in Japan, by Format, Q1 2008
Endnotes
- 095965 096485 096508 095966 095967 095969
- Worldwide Mobile Music Spending, by Format, 2007-2012 (millions)
- Key eMarketer Numbers: Mobile Music
- US Mobile Music Spending, by Format, 2007-2012 (millions)
- Mobile Music Spending in North America, by Format, 2007-2012 (millions)
- Mobile Music Spending in the EU-5, by Format, 2007-2012 (millions)
- Mobile Music Spending in the Asia-Pacific Region, by Format, 2007-2012 (millions)
Related Information and Links
- Mobile Music Glossary
- Related Links
- Contact
- Report Contributors
