行动社交网路：接触顾客

Mobile social networking represents an opportunity to drive mobile Internet usage to levels comparable with online Internet use. However, social network sites, marketers, mobile carriers and mobile content providers must overcome enormous challenges first.

The Mobile Social Networks report analyzes the enormous opportunities and challenges presented by this new marketing channel.

eMarketer forecasts that over 800 million people worldwide will be participating in a social network via their mobile phones by 2012, up from 82 million in 2007.

Along with the growing audience, marketers are drawn to mobile social networking because it creates a unique context in which to promote their goods and services. It goes beyond simply linking people with digital content by adding the immediacy of sharing with friends- a very powerful marketing proposition.

However, trying to monetize mobile social networking with classic banners or text links may prove difficult.

• What exactly is mobile social networking?
• What is at stake for marketers with mobile social networking?
• How many mobile social networking users can marketers expect by 2012?
• Who are the key players?
• How will mobile social networking impact the mobile industry?
• And many others....

The Mobile Social Networks report aggregates the latest data from marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, accurate business decisions.

Executive Summary

• Worldwide Mobile Social Network Users, 2007-2012 (millions)
• Key Questions

The eMarketer View

• Key eMarketer Numbers - Mobile Social Networks

Mobile Social Networking Users

• Worldwide Mobile Social Network Users, 2007-2012 (millions)
• Members of Mobile Social Communities Worldwide, 2006 & 2011 (millions)
• Mobile Social Network Users Worldwide, 2010 & 2012 (millions and % of mobile phone users)
• US Online Social Network Users, by Age, 2006-2011 (millions)
• Worldwide Unique Visitors to Social Networking Sites, November 2007-January 2008 (millions)
• Social Networking Activities* of US Adult Mobile Internet Users, Q2 2007 (% of respondents)
• Communication Methods* Other than E-Mail Used for Personal Communication according to US Internet Users, September 2007 (% of respondents)
• Mobile Phone Applications Used by Social Networking Users and Non-Social Network Users Worldwide, 2006 (% of respondents)
• Mobile Content and Application Activities of Mobile Subscribers in the US and Select Countries in Western Europe, January 2008 (% of mobile subscribers)
• Mobile Content Used by US iPhone, Smartphone* and Mobile Phone Subscribers, January 2008 (% of total)
• Mobile Phone Subscribers in the US and Select Countries in Western Europe Who Access Mobile Social Networking Sites or Blogs, by Frequency of Usage, June 2007 (% of respondents)
• Frequency with which Mobile Phone Users Worldwide Share Online and/or Mobile User-Generated Content, 2008 (% of respondents)

Can Mobile Social Networking Jumpstart the Mobile Internet?

• Mobile Entertainment Revenues Worldwide, by Type, 2007-2012 (millions)
• Mobile Entertainment Revenues Worldwide, 2007 & 2012 (billions)
• Mobile User-Generated Content (UGC) Revenues Worldwide, 2007 & 2012 (millions)
• US Mobile Data Service Revenues, 2006 & 2007 (billions and % change)
• Mobile Messaging and Internet Use by Mobile Phone Users in Select Countries Worldwide, October 2007 (% of respondents)
• Mobile Content Most Desired by UK Mobile Phone Users, 2008 (% of respondents)
• US Mobile Phone Users with Camera Phones, 2006 & 2007 (% of total)
• Mobile Messaging Applications Used by Mobile Users Ages 12-24 in the EU-7, Q2 2006 (% of respondents)

Online Social Networking Goes Mobile

• MySpace
• Facebook

Mobile Social Networking Pure-Plays

• airG
• Mocospace
• itsmy.com
• myGamma

Mobile Social Networking Enablers

• Ovi from Nokia
• Yahoo! oneConnect
• Intercasting Corporation

Related Information and Links

• Related Links
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• Report Contributors