Abstract
The Video Game Advertising report analyzes this exciting, fast-moving, multi-channel and exploding new advertising medium. Pow! Bam! Whap! Watch out! Video-game advertising comprises several segments, and they are all seeing action.
In Web-based games alone- including sponsored sessions and display ads in or around the online game space- eMarketer expects that ad spending for will jump 133% between 2007 and 2012.
Key questions the “Video Game Advertising” report answers:
- What will drive growth in US in-game advertising over the next five years?
- Which segments of the game industry will grow fastest?
- How will new technologies affect the way in-game ads are delivered and tracked?
- How will demographic shifts play into the in-game advertising industry?
- What is the growth forecast for the video game industry as a whole?
- And many others....
eMarketer Reports- On Target and Up to Date
The Video Game Advertising report aggregates the latest data from marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, accurate business decisions.
Table of Contents
Executive Summary
- US Video Game Advertising Spending, by Segment, 2007-2012 (millions)
- Key Questions
The eMarketer View
- Key eMarketer Numbers - Video Game Advertising
Videogames as a Marketing Channel
- US Video Game Advertising Spending, by Segment, 2007-2012 (millions)
- Comparative Estimate: US In-Game Advertising Spending, 2006-2012 (millions)
- Frequency with which US Internet Households with an Xbox 360 Use It for Playing Games Online, 2007 (% of respondents)
Video Game Industry in Numbers
- US Video Game Software and Hardware Revenues, 2007-2012 (billions and % change)
- US Video Game Software and Hardware Sales, 2007 & 2008 (billions)
- US Video Game Software Sales, by Format, 2007
- Worldwide Video Game Software and Hardware Revenues, 2007-2012 (billions and % change)
- Worldwide Video Game and Interactive Entertainment Industry Revenues, 2006 & 2009 (billions)
- Video Game Console Sales, Households and Installed Base Worldwide, 2008-2012
- US Next-Generation Video Game Console Sales, January-December 2007 (units)
- Marketing through Console- and PC-Based Games
- US Dynamic* In-Game Advertising Spending, 2006 & 2012 (% of total in-game ad spending**)
Marketing through Online Games
- Online Gaming Revenues Worldwide, 2006-2011 (millions)
- Online Video Game Spending Worldwide, 2006 & 2012 (billions)
In-Game Advertising Case Studies
Evolving Demographics of US Gamers
- Demographic Profile of White Collar Casual Gamers Worldwide, June 2007 (% of respondents)
- US Online Gamers, by Gender, 2007 (% of total units)
- Video Game Ownership according to US Consumers, by Household Type and Gender, February 23, 2007-March 6, 2007 (% of respondents in each group)
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