Abstract
Although home connectivity remains too costly for the majority of Brazilians, the country leads Latin America in the number of Internet users, ahead of both Argentina and Mexico. Although less than 15% of Brazil' s population uses the Internet either in their homes, at work or in online cafes and public access kiosks, by 2011 nearly a quarter of Brazil' s population will be online.
The Brazil Online report examines not only the impact the Internet is having on this vast nation- but also how online communications and commerce will develop in the future.
Like most of the world, Brazil has become accustomed to going online as part of everyday life, with Internet usage increasing steadily from about 9% of the total population (17.5. million) in 2005 to an expected 22% of the population (43.7 million) in 2011.
Key questions the "Brazil Online" report answers:
- How many Internet users are there in Brazil?
- When and where do Brazilians access the Internet?
- What do Brazilians do online?
- How does Brazilian usage differ from other Latin American countries?
- How fast is the Brazilian online ad market growing?
- What do Brazilians buy online?
- And many others...
eMarketer Reports- On-Target and Up-to-Date
The Brazil Online report aggregates the latest data from a range of international marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right business decisions- today.
Table of Contents
Executive Summary
- Internet Users and Penetration in Select Countries in Latin America, 2005-2011 (millions and % of population)
The Economy
- Economic Growth
- Inflation and Exchange Rates
Internet Access
- Internet Users and Penetration in Brazil, 2005-2011 (millions and % of population)
- Active Internet Users* in Brazil, by Access Location, July-August 2006 (% of respondents)
- Broadband
- Broadband Households and Penetration in Select Countries in Latin America, 2005-2011 (millions and % of total households)
- Broadband Household Penetration in Select Countries in Latin America, 2004-2010 (% of total households)
- Internet Households in Brazil, by Access Technology, March 2006 (% of total Internet households)
- Broadband Households and Penetration in Brazil, by Access Technology, 2005-2011 (millions and % of total households)
- Broadband Lines in the Americas, by Country, Q4 2006 (thousands)
- Pricing
- Average Monthly Broadband Subscription Cost in Brazil, by Access Speed, Q2 2006 (BRL and % increase/decrease vs. prior quarter)
- Broadband Adoption Barriers among Households with Non-Broadband Internet Access in Brazil, July-August 2006 (% of respondents)
- Usage
- Online Media and Entertainment Activities of Active Internet Users* in Brazil, July-August 2006 (% of respondents)
- Adults in Select Countries Worldwide Who Have Used an Online Personal Ad or Online Dating Service to Meet a Potential Romantic Interest, October-November 2006 (% of respondents)
Internet Demographics
- Demographic Profile of Internet Users* in Brazil, July-August 2006 (% of respondents in each group)
Other Digital Channels
- Mobile Internet Access among Mobile Phone Owners in Brazil, July-August 2006 (% of respondents)
- Online Advertising & Marketing
- Top Ten Countries Contributing to Advertising Spending Worldwide, 2005 & 2008 (millions and % market share)
Online Advertising Spending in Select Countries in Latin America, 2004-2010 (millions)
- Advertising Spending in Latin America, by Media, 2005-2010 (millions and % increase vs. prior year)
E-Commerce
- Retail E-Commerce in Brazil, 2005-2006 (billions)
- Online Buyers in Brazil, 2001-2007 (millions)
- Adults in Select Countries Worldwide Who Have "A Lot" or "Some" Trust in the Media vs. Their Government, March 2006 (% of respondents)
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