中国线上市场

Abstract

There are over 111 million Internet users in China. But, in spite of a red-hot economy, growing e-commerce in China has proved to be slow going. A huge target of Internet users alone is not enough. Because the use of credit cards is not widespread, the simple act of paying for goods online is still a barrier e-tailers must overcome.

The China Online report addresses the perplexing question of how to do business online in one of the largest and most complex economies in the world.

There is no question that China represents a huge potential online market, but e-commerce is currently hamstrung on several fronts, ranging from a cash-centric society to geographic limitations for deliveries. Due to the country's lack of freedoms and censorship laws, there are also moral questions to be addressed.

There are big opportunities, however, particularly for global companies that can think - and execute - locally.

Key questions the "China Online" report answers:

• How big is the Chinese e-commerce market - and what is its potential?
• What are the barriers that e-tailers must overcome?
• What search engines do Chinese users use most?
• Why, in such a huge market, are many sellers thinking local?
• Why is the online dating category succeeding online in China?
• What is the broadband penetration rate in China?
• How big will the m-commerce market be in China - and why is it so important to e-commerce development?
• And many more.....

Table of Contents

Impetus

• China: Key Indicators, 2005-2010

Doing Business in China

• For Large Enterprises
• For SMEs
• For Online Advertising Companies

The Economy

Internet Access

• Internet Users in Select Countries in the AsiaPacific Region, 2004-2010 (millions and penetration)
• Internet Users in China, 2001-2007 (millions and % increase vs. prior year)
• Internet Access Locations Other Than Home/Work Used by Internet Users in China, 2004 & 2005 (% of respondents)
• Internet Users* in China, by Access Technology, 2005 (millions)
• Internet Access Technology Used at Home by Adults in China, 2005 (% of respondents)
• Location Where Internet Users in China Use Wireless Internet Access, 2005 (% of respondents)
• Broadband Households in China, by Access Technology, 2004-2010 (thousands and penetration)
• Internet Services Revenues* in China, 2004-2006 (billions and % increase vs. prior year)

Usage

• Adult Internet Usage* per Week in Select Countries Worldwide, NovemberDecember 2005 (mean hours)
• Average Number of Times per Week that Internet Users in China Access the Internet, 2005 (% of respondents)
• Online Activities of Internet Users in China, December 2005 (% of respondents)
• Frequency of Select Online Activities among Internet Users in China, 2005 (% of respondents)
• Internet Users in China Who Use EMail, 2005 (% of respondents)
• IM Users in China, 2004 & 2008 (millions)
• Number of IM Users in China, 2002-2007 (millions and as a % increase vs. prior year)

ECommerce

• Comparative Estimates: Retail ECommerce Revenues* in China, 2002-2007 (millions)
• Retail ECommerce in China, 20032008 (millions and % increase vs. prior year)
• Frequency with which Internet Users in China Purchase Products or Services Online, 2005 (% of respondents)
• Payment Methods Used by Online Buyers in China, July 2003July 2005 (% of respondents)
• Level of Trust in the Security of Bank Cards and/or Credit Cards Used When Purchasing Online according to Internet Users in China, 2005 (% of respondents)
• Delivery Method Used for Online Purchases in China, December 2004 (% of respondents)
• Demographic Profile of Online Shoppers in China, 2004 (% or respondents)
• Most Popular Items Purchased Online by Internet Users in China, 2005 (% of respondents)
• Select Products or Services Purchased Online over the Past Six Months by Internet Users in China, July 2005 (% of respondents)
• Frequency of Purchasing Select Goods or Services Online among Internet Users in China, 2005 (% of respondents)
• Average Annual Amount Spent Online per Internet User in Select Countries in the AsiaPacific Region and North America, 2004

Search

• Internet Users in China Who Use Search Engines, 2005 (% of respondents)
• Search Engine Users in China, by Age, 2005 (% of search engine users)
• Search Engine Users in China, by Age and Provider, 2005 (% market share)
• Search Engine Users in China, by Gender and Provider, 2005 (% of search engine users)
• Web Sites Most Often Used by Internet Users in China, 2005 (% of respondents)
• Frequency with which Internet Users in China Find What They Are Looking for When Using a Search Engine, 2005 (% of respondents)
• Satisfaction with Select Aspects of the Internet according to Internet Users in China, 2005 (% of respondents)
• Leading Frustrations with Search Engines according to Online Consumers in China, 2005 (% of respondents)

Gaming

• Video Game Revenues in China, 2005 & 2010 (millions)
• Online Gaming Revenues in China, 2005 & 2010 (billions and % increase vs. prior year)
• Online Game Revenues in China, 2004-2010 (millions and % increase vs. prior year)
• PaytoPlay Online Gamers in China, 2001-2007 (millions, % of Internet users, % of online gamers and % increase vs. prior year)
• Games Genres that Online Gamers in China Have Used and Frequently Play, December 2004 (% of respondents)

Social Networking and Other Activity

• Social Networking Use in China, by Type, May 2005 (% of respondents)
• Reasons that Internet Users in China Use Social Networking Sites, May 2005 (% of respondents)
• Social Networking Revenues in China, by Type, 20022008 (millions)
• Internet Users in Select Countries Worldwide Who Are Interested* in Digital Music, by Distribution Model, 2005 (% of respondents)
• Music Downloaders* Who Do Not Pay for Their Music in Select Countries in Asia, 2005 (% of respondents)
• Internet Protocol TV (IPTV) Subscribers in China, 2005-2010 (millions and % increase vs. prior year)
• Multichannel TV Subscribers in China, by Platform, 2005 & 2010 (millions)
• Internet Protocol TV (IPTV) SetTop Box Revenues in China, 20052010 (millions)
• Top Three IPTV Markets Worldwide, Ranked by Number of Subscribers, 2004 & 2010

Demographics

• Internet Users and NonUsers in China, by Age, 2005 (% of respondents)
• Internet Users and NonUsers in China, by Education, 2005 (% of respondents)
• Internet Users and NonUsers in China, by Gender, 2005 (% of respondents)
• Internet Users and NonUsers in China, by Occupation, 2005 (% of respondents)
• Internet Users and NonUsers in China, by Employment Status, 2005 (% of respondents)

Online Advertising and Marketing

• Top Ten Countries Contributing to Advertising Spending Worldwide, 2005 & 2008 (millions and % market share)
• Advertising* Spending Growth for Select Countries and Regions Worldwide, 2005 & 2006 (% increase vs. prior year)
• Measured Media Ad Spending in China, by Media, 2006 (millions of RMB and % market share)
• Measured Media Shares of Ad Spending in Select Countries Worldwide, 2005 (% of total ad spending per country)
• Measured Media Ad Spending Growth in China, by Media, 2004-2006 (% increase/decrease vs. prior year)
• Online Advertising Spending in China, by Segment, Q4 2005 (% market share)
• Online Advertising Spending in China, by Segment, Q4 2005 (millions of RMB)
• Online Brand Advertising Sales in China, 2005 & 2008 (millions)
• Online Advertising Revenues* in China, 1998-2006 (millions and % increase vs. prior year)
• Online Marketing* Revenues in China, 2001-2006 (millions and % increase vs. prior year)
• Internet Users in China Who Read Ads in the Past Year, by Media, December 2004 (% of respondents)
• Online Ads that Internet Users in China Browsed Most Frequently, December 2004 (% of respondents)
• Leading Purchase Influencers according to Online Consumers in Select Countries Worldwide, November 2005 (% of respondents)

Related Information and Links

• Related Links
• Related Charts
• Suggested Keywords for eStat Database
• Contact
• Report Contributors