美国美容激光市场

Abstract

In the world of cosmetic lasers, technology has finally caught up with people' s expectations creating a potentially new blockbuster market. Laser procedures are meeting consumer demand for fast solutions to some of the most common beauty problems of both men and women. These problems include unwanted hair and ageing skin (that is wrinkles or lines).

The key attractions of the cosmetic laser procedure is that it is easy, painfree and of long term duration, which are of premium value to people with busy lifestyles who lack time.

Laser procedures are taking consumers and their beauty dollars from established (and more traditional) salons and spas. They are also expanding the consumer base, as they attract new and younger clients. Indeed, almost a third of cosmetic laser clients could be new to the professional beauty market.

Laser clinics reported double digit growth in 2007 compared to 2006. Diagonal Reports forecasts that the cosmetic laser procedure market could grow by well over 100% over the next 3 years. Skincare and cellulite treatments will allow clinics and medspas to increase their sales. Laser hair removal procedures have probably peaked.

Top cosmetic laser procedures are:

• Hair removal
• Skin rejuvenation
• *skin tightening
• *blemish removal
• *damage repair - sun, acne, tattoos-- veins
• Cellulite

This report Cosmetic Laser Procedure Market US 2008 is published in April. All findings are based on interviews with leading cosmetic laser experts in medspas and laser clinics. The cosmetic laser procedure market series will cover Germany France, China, Italy, UK & Ireland.

Table of Contents

REPORT STRUCTURE

SECTION 1 - SUMMARY

• TABLE 1 Cosmetic laser/energy market in spas/medspas USA
• Market covered in report
• Market size (value and volume)
• Numbers of companies identified
• A new blockbuster market threat to traditional beauty?
• Laser technology diversifies consumer profiles
• Laser technology drives major shift in beauty services market
• Negatives/uncertainties
• Market-specific USA

SECTION 2 - COSMETIC LASER/ENERGY - A NEW CATEGORY IN BEAUTY (SERVICES AND SETTINGS)

• Beginnings of a new category
• TABLE 2 Cosmetic laser/energy the leading procedures
• Regulations inadequate to market actualities

SECTION 3 - COSMETIC LASER/ENERGY MARKET SIZE ESTIMATES

• Estimating size of fragmented market - problems
• TABLE 3 Estimated market size selected segments (value/volume)
• The "medical" and "medspa" channels
• The beauty salon/spa channel
• TABLE 4 Estimates of service providers (people and settings)
• Physicians
• Spas, medspas, and laser clinics
• Medspas - a new setting
• TABLE 5 Beauty services industry (%) units by type 2007
• How many professionally run salons/spas?
• TABLE 6 Beauty services industry workers 2007
• Salon or spa?

SECTION 4 - COSMETIC LASER/ENERGY BUSINESS IN SPA SAMPLE

• TABLE 7 Breakout (%) of revenues cosmetic laser/energy
• Cosmetic laser/energy revenues in spas/medspas
• What' s counted in the cosmetic laser/energy category

SECTION 5 - COSMETIC LASER/ENERGY PROCEDURES BY CATEGORY

• TABLE 8 Cosmetic laser/energy revenues by procedure category
• TABLE 9 Plastic surgeons' laser business
• TABLE 10 Cosmetic laser/energy revenues (% by category) in two sample providers
• LASER HAIR REMOVAL BUSINESS
• TABLE 11 Cosmetic laser hair removal estimates, US market
• Hair removal the largest laser market
• TABLE 12 Cosmetic laser/energy hair removal business in the spa sample
• How new lasers grow hair removal and the wider beauty market
• Technological developments and new consumer segments
• People of color and consumers with "problem" hair
• Men
• Body parts depilated by gender
• Hair removal as a "gateway service"
• Lasers and fashion increase body parts depilated
• Laser HR - a lifetime investment?
• Lifetime for consumers is once off for spas
• TABLE 13 Laser hair removal market - positives and negatives
• LASER SKIN CARE BUSINESS IN SAMPLE
• TABLE 14 Laser skin care US market
• TABLE 15 Cosmetic laser/energy skin care in sample
• Cosmetic laser/energy skin care procedures
• Drivers of laser skin care
• New technology
• Less invasive
• Multiple platforms good news for all
• Technology allows total package
• From youth to old age
• Will ongoing maintenance create lifetime consumers?
• OTHER LASER BUSINESS
• Vein procedures menus
• TABLE 16 Laser vein-related market in the USA

SECTION 6 - CONSUMER PROFILES

• TABLE 17 Consumers' profiles - traditional beauty and laser beauty
• Men and lasers
• First time beauty consumers - more than half of total?
• TABLE 18 Typical duration of programs for top procedures
• From minutes to months
• Consumers - treatment completers
• Pre-pay for expensive / multiple sessions programs
• Don' t create a pool of unhappy consumers
• Word-of-mouth decisive
• Droppers out
• Non-responders
• Early-responders
• Side effects / adverse outcomes
• Media coverage critical for consumer awareness
• Content of marketing a challenge
• TABLE 19 Barriers for consumer use of cosmetic laser procedures

SECTION 7 - COSMETIC LASER/ENERGY PROCEDURES - SPENDING, PRICES, PAYMENT SYSTEMS

• TABLE 20 Cost of laser procedures (starting prices)
• TABLE 21 Forecasts for price variations in laser work
• Prices rising - stagnant - falling
• Industry -specific consumer resistance to price increases
• TABLE 22 Payments (% clients) pay by credit plan
• Lasers push beauty spending to new levels
• Lifetime cost justifies high spend
• TABLE 23 A sample sum skin care spending over a decade
• Is this spending sustainable?
• Why prices vary
• Pricing systems - traditional and new
• Prices should be transparent, not a bad surprise
• Achieving informed consent where ongoing maintenance

SECTION 8 - COMPANIES (LASER SERVICES AND MANUFACTURERS)

• TABLE 24 Cosmetic laser/energy market number of spas/medspas
• TABLE 25 "The top 5 providers of cosmetic laser services"
• TABLE 26 Spas/clinics identified (20 names)
• TABLE 27 Leaders in the cosmetic laser market
• TABLE 28 Cosmetic laser/energy number of manufacturers
• TABLE 29 Manufacturers - named as among "the top 3"
• TABLE 30 Laser manufacturers used by sample
• TABLE 31 Manufacturers/brands identified (13 manufacturer names)

SECTION 9 - MARKET FUTURE

• TABLE 32 Annual growth rates - variations forecast
• TABLE 33 Cosmetic laser/energy categories - forecasts
• TABLE 34 Cosmetic laser/energy services market - positives
• Demographics and appearance
• A technology driven market
• Lasers are in line with consumer lifestyles
• DIFM and wider behavior
• The appeal of the easy
• A marked shift in consumer expectations
• One dissenter - trade down time for results
• TABLE 35 Cosmetic laser/energy market negatives, uncertainties
• Economy
• Challenges facing industry and individual businesses
• More competitive
• Equipment costs
• Upgrades can erode investments/leases
• Need for quality systems
• The appropriate business concept (medical or cosmetic?)
• Lasers - a new cosmetic technology to decimate alternative beauty solutions?
• TABLE 36 Cosmetic lasers and alternative solutions (selected)

SECTION 10 - COMMONALITIES OF SUCCESSFUL BEAUTY SALONS/SPAS

• A quality experience
• Departmentalize service staff and space
• Express / lunch time services
• Locations
• Gift certificates as an income source
• Client retention and referral programs
• Client retention rates industry average (beauty)
• The beauty salon / spa ritual
• A quality appointment / reception experience
• The heart of the beauty ritual - the consultation
• The consultation - three steps
• Setting realistic expectations

SECTION 11 - COSMETIC LASER/ENERGY EQUIPMENT - PURCHASING CRITERIA

• Clinics/spa equipment purchasing criteria
• Support is a purchasing criterion
• Costs - initial and lifetime
• Costs - initial versus lifetime
• Protected territory
• Criteria Industry Awards
• Reference point - service programs to beauty salons/spas
• Key elements of suppliers' service programs
• Elite programs
• Professional-only products / devices?

SECTION 12 - BUSINESS DATA BENCHMARKS AND SAMPLE MENUS

• TABLE 37 Business benchmark data - medspa examples
• Franchise' s profitability formula
• TABLE 38 Sample menu cosmetic laser and other services
• TABLE 39 Sample menus - full service clinic and laser clinic

SECTION 13 - CHANGING OVERSIGHT / REGULATORY FRAMES

• Medical versus the cosmetic - regulatory differences
• FDA approval for cosmetic uses what had been medical
• Market actuality (example - "one clinic, many licenses")
• Industry guidelines fill regulatory gap(s)
• Laser training certificate and laser credentialing
• Remit of bodies charged with proposing new regulatory frames
• The different perspectives protecting a monopoly or client safety?
• Medspas - definition(s) in circulation
• Medical spas - four types
• COSMETIC LASERS - A THUMBNAIL SKETCH HISTORY AND TYPES
• Laser, IPL, and RF
• TABLE 40 Four classes of lasers (FDA)
• TABLE 41 Laser treatments, technology, and skills (HABIA)

SECTION 14 - EXPERTS SAMPLE

• Data sources
• Experts sample represents
• TABLE 42 The sample - distribution by number of clinics operated

SECTION 15 - NOTES ON TERMINOLOGY AND GLOSSARY

• Note on terminology (laser)
• Symbols used in tables
• GSP formats

INDEX OF COMPANIES, BRANDS, SELECTED PUBLICATIONS, AND ORGANIZATIONS (REGULATORY, TRADE, PROFESSIONAL)

APPENDIX - TECHNOLOGY CATCHES UP WITH PEOPLE' S EXPECTATIONS CREATING A BLOCKBUSTER MARKET