保加利亚零售动向：2008年

Abstract

Overview

Introduction

Verdict Research: Bulgaria' s accession to the EU in 2007 has put the country on many retailers' radars for international expansion. While the retail sector is still very much in a stage of development, modern retail formats such as hypermarkets are becoming more and more prevalent in larger towns and cities. Opportunities lie in greater regional expansion.

Scope

• This brief provides accurate insights into key trends, future developments and discusses the strategies of the main operators in the market.
• Proprietary data on market value and growth. 2002-2007 data for five different retail sectors and overall value data for Bulgaria.
• Detailed sector analysis for grocery, DIY, electricals, furniture, and clothing is provided.
• Market shares for leading retailers in grocery, evaluation of non food players and insightful analysis into their operating strategies.

Report Highlights

Following Bulgaria' s accession to the EU, more foreign retailers are beginning to appreciate the increasing levels of political stability of the country and its strong future growth prospects. With a population of around 7.7m people Bulgaria offers a sizeable market for retailers, despite being among the smaller countries in CEE.

Bulgaria' s retail market by value has grown at a strong pace over the last five years, driven by increased consumer expenditure. The market potential in Bulgaria has attracted many retailers from western Europe and elsewhere.

Despite the entry of large international players, the Bulgarian retail market is underdeveloped and highly fragmented.While some obstacles are presently hampering retail development, there are significant growth opportunities for retailers to develop their operations through format diversification and greater regional expansion.

Reasons to Purchase

• Understand strategic issues in the market, retailers' responses and our recommendations on how retailers must cope with the changing market.
• Learn about major foreign and domestic players in the Bulgarian retail market.
• Discover how the market and retailers' future initiatives will develop. Find growth opportunities in specific sectors and identify the key threats.

Table of Contents

• CHAPTER 1 EXECUTIVE SUMMARY
  • Key Findings
  • Main Conclusions
• CHAPTER 2 CENTRAL & EASTERN EUROPEAN MARKET - ECONOMICOVERVIEW
  • Key Findings
  • Key Messages
  • GDP
  • GDP Forecast
  • Consumer Expenditure
  • Inflation
  • Interest Rates
  • Employment
• CHAPTER 3 CENTRAL & EASTERN EUROPEAN MARKET -DEMOGRAPHIC OVERVIEW
  • Key Findings
  • Key Messages
  • EU Population Profile
  • EU Population Trend
  • CEE Forecasts
  • CEE Forecasts
  • Urban Population
• CHAPTER 4 CENTRAL & EASTERN EUROPEAN MARKET - RETAILSPENDING
  • Key Findings
  • Expenditure
  • Growth
  • Per Capita
  • Retail Share
• CHAPTER 5 RETAILING IN BULGARIA
  • Overview
    • Obstacles to Retail Development
  • Food & Grocery
    • Leading Foreign Players
    • Domestic Players
  • Non-food
  • Non-food
    • Clothing
    • DIY
    • Electricals
    • Furniture
  • Outlook for Retailing in Bulgaria
• CHAPTER 6 GLOSSARY
  • Definitions
  • Abbreviations
• List of Tables
  • Table 1: CEE retail expenditure 2002-2007
  • Table 2: CEE retail expenditure growth 2002-2007
  • Table 3: Bulgaria total retail expenditure & TopFive sectors 2002-2007e
  • Table 4: Bulgaria food & grocery market share 2007e
• List of Figures
  • Figure 1: CEE GDPs 2007
  • Figure 2: CEE & selected EU GDPs per capita 2007
  • Figure 3: CEE GDP growth rates 2007 on 2002
  • Figure 4: GDP growth forecast of CEE countries 2008& 2009e
  • Figure 5: Consumer expenditure of CEE countries 2007
  • Figure 6: Harmonised index of consumer prices - growthin CEE countries 2006 & 2007
  • Figure 7: Central bank interest rates, official lendingrates average 2007
  • Figure 8: Total unemployment rates of CEE countries 2002& 2007
  • Figure 9: EU 27 population totals (000s) by country 2007
  • Figure 10: Five-year trend in EU25 population growth2000-2020e
  • Figure 11: Forecast population growth for CEE countries- 2033 & 2058 on 2008
  • Figure 12: % urban population in CEE countries 2007
  • Figure 13: New member states retail spend and change %2002-2007
  • Figure 14: Five-year growth in CEE retail spend bycountry 2007 on 2002
  • Figure 15: CEE per capita retail spend 2002-2007
  • Figure 16: CEE per capita retail spend by country 2007
  • Figure 17: CEE retail spend as % of total consumerexpenditure 2002 & 2007
  • Figure 18: Bulgaria GDP per capita 2002-2007
  • Figure 19: Average gross annual earnings € forselected EU countries 2005
  • Figure 20: Bulgaria average gross annual earnings2002-2007
  • Figure 21: Billa and Technomarket combined store, Yambol2008
  • Figure 22: Positioning of biggest domestic chains inBulgaria 2007
  • Figure 23: Markam, Sofia 2008
  • Figure 24: Praktiker, Bulgaria 2008
  • Figure 25: Technomarket, Plovdiv 2008
  • Figure 26: Technopolis, Bulgaria 2008
  • Figure 27: Möbel Ludwig/Como Bulgaria 2008