波兰零售市场

Abstract

Overview

Introduction

Verdict Research: Poland is Central & Eastern Europe' s biggest market both geographically and economically. This has made it a key target for retailers aiming to expand in the CEE region. With a population of around 38m people and a GDP of EUR307bn, Poland offers the largest consumer market in the region.

Scope of this report

• This brief provides accurate insights into key trends, future developments and discusses the strategies of the main operators in the market.
• Proprietary data on market value and growth. 2002-2007 data for six different retail sectors and overall value data for Poland.
• Detailed sector analysis for grocery, DIY, electricals, furniture, and clothing is provided.
• Market shares for leading retailers in grocery, evaluation of non food players and insightful analysis into their operating strategies.

Research and analysis highlights

From 1989 onwards the Polish retail sector was a largely fragmented market occupied by a plethora of small independent local stores and open markets. Over the last decade a number of western European retailers have entered with large scale operations, bringing the hypermarket revolution to eastern Europe.

Following the influx of large international players, the retail market in Poland is becoming increasingly saturated, especially in larger urban areas. Prospects for further growth in the country' s largest cities are now rather limited and many retailers seek locations in smaller towns to boost their market share.

Despite a favourable macroeconomic outlook, legislation will be an obstacle to retail growth in the country. The law restricting large scale retail developments creates particular difficulties for some retailers that were planning to open new stores that exceed a 400 sq m threshold.

Key reasons to read this report

• Understand strategic issues in the market, retailers' responses and our recommendations on how retailers must cope with the changing market.
• Learn about major foreign and domestic players in the Polish retail market
• Discover how the market and retailers' future initiatives will develop. Find growth opportunities in specific sectors and identify the key threats.

Table of Contents

• CHAPTER 1 EXECUTIVE SUMMARY
  • Key Findings
  • Main Conclusions
  • Main Conclusions
• CHAPTER 2 CENTRAL & EASTERN EUROPEAN MARKET - ECONOMICOVERVIEW
  • Key Findings
  • Key Messages
  • GDP
  • GDP Forecast
  • Consumer Expenditure
  • Inflation
  • Interest Rates
  • Employment
• CHAPTER 3 CENTRAL & EASTERN EUROPEAN MARKET -DEMOGRAPHIC OVERVIEW
  • Key Findings
  • Key Messages
  • EU Population Profile
  • EU Population Trend
  • CEE Forecasts
  • CEE Forecasts
  • Urban Population
• CHAPTER 4 CENTRAL & EASTERN EUROPEAN MARKET - RETAILSPENDING
  • Key Findings
  • Expenditure
  • Growth
  • Per Capita
  • Retail Share
• CHAPTER 5 RETAILING IN POLAND
  • Overview
    • Legislation Subdues Growth
  • Food & Grocery
    • Biedronka
    • Tesco
    • Carrefour
    • Other Foreign Players
    • Domestic Players
    • Deli-supermarkets
    • Emerging Player: Emperia Holding
  • Non-food
    • Clothing
    • Electricals
    • DIY
    • Furniture
  • Outlook for Retailing in Poland
• CHAPTER 6 GLOSSARY
  • Definitions
  • Abbreviations
• List of Tables
  • Table 1: CEE retail expenditure 2002-2007
  • Table 2: CEE retail expenditure growth 2002-2007
  • Table 3: Poland total retail expenditure & Top Fivesectors 2002-2007e
  • Table 4: Poland food & grocery market share 2007e
• List of Figures
  • Figure 1: CEE GDPs 2007
  • Figure 2: CEE & selected EU GDPs per capita 2007
  • Figure 3: CEE GDP growth rates 2007 on 2002
  • Figure 4: GDP growth forecast of CEE countries 2008& 2009e
  • Figure 5: Consumer expenditure of CEE countries 2007
  • Figure 6: Harmonised index of consumer prices - growthin CEE countries 2006 & 2007
  • Figure 7: Central bank interest rates, official lendingrates average 2007
  • Figure 8: Total unemployment rates of CEE countries 2002& 2007
  • Figure 9: EU 27 population totals (000s) by country 2007
  • Figure 10: Five-year trend in EU25 population growth2000-2020e
  • Figure 11: Forecast population growth for CEE countries- 2033 & 2058 on 2008
  • Figure 12: % urban population in CEE countries 2007
  • Figure 13: New member states retail spend and change %2002-2007
  • Figure 14: Five-year growth in CEE retail spend bycountry 2007 on 2002
  • Figure 15: CEE per capita retail spend 2002-2007
  • Figure 16: CEE per capita retail spend by country 2007
  • Figure 17: CEE retail spend as % of total consumerexpenditure 2002 & 2007