Abstract
Introduction
This databook is a detailed information resource covering all the key data
points on Oral Hygiene in Latin America. It includes comprehensive value
volume segmentation and market share data. The databook supplies actual data
to 2006 and full forecasts to 2011 for 08 countries covered within the Latin
America region.
Scope
Contains information on 5 categories: Toothpaste, Toothbrushes, Mouthwash,
Dental floss and Denture care Provides market value, volume data by market,
segment and sub segment
Highlights
The Latin America Oral Hygiene market covering 08 countries, increased between
2001-2006, growing at an average annual rate of 4.2%. The leading company in
the market in 2006 was Colgate-Palmolive Company. The second-largest player
was Procter & Gamble Company, The with Unilever is third place.
Reasons to Purchase
Discover the major quantitative trends affecting the Oral Hygiene markets
Understand consumers' consumption and expenditure patterns for the 08
countries covered Understand the future direction of the market with reliable
historical data and full five year forecasting.
Table of Contents
TABLE OF CONTENTS
Chapter 1 INTRODUCTION 2
What is this report about?
2
How to use this report 2
Market Definition 3
Chapter 2 OVERVIEW
13
Value Analysis 13
Volume Analysis 14
Chapter 3 LATIN AMERICA
ORAL HYGIENE - MARKET OVERVIEW 15
Value Analysis, 2001-2006 15
Value
Analysis, 2006-2011 16
Volume Analysis, 2001-2006 18
Volume Analysis,
2006-2011 19
Company Share Analysis 21
Distribution Analysis 24
Chapter 4 LEADING COMPANY PROFILES 26
Colgate-Palmolive Company 26
Procter & Gamble 28
Chapter 5 CATEGORY ANALYSIS - DENTAL FLOSS 30
Value Analysis, 2001-2006 30
Value Analysis, 2006-2011 30
Volume
Analysis, 2001-2006 32
Volume Analysis, 2006-2011 32
Company Share
Analysis 34
Distribution Analysis 36
Chapter 6 CATEGORY ANALYSIS -
DENTURE CARE 38
Value Analysis, 2001-2006 38
Value Analysis, 2006-2011
38
Volume Analysis, 2001-2006 40
Volume Analysis, 2006-2011 40
Company Share Analysis 42
Distribution Analysis 44
Chapter 7 CATEGORY
ANALYSIS - MOUTHWASH 46
Value Analysis, 2001-2006 46
Value Analysis,
2006-2011 46
Volume Analysis, 2001-2006 48
Volume Analysis, 2006-2011
48
Company Share Analysis 50
Distribution Analysis 52
Chapter 8
CATEGORY ANALYSIS - TOOTHBRUSHES 54
Value Analysis, 2001-2006 54
Value
Analysis, 2006-2011 54
Volume Analysis, 2001-2006 56
Volume Analysis,
2006-2011 56
Company Share Analysis 58
Distribution Analysis 61
Chapter 9 CATEGORY ANALYSIS - TOOTHPASTE 63
Value Analysis, 2001-2006
63
Value Analysis, 2006-2011 63
Volume Analysis, 2001-2006 65
Volume Analysis, 2006-2011 65
Company Share Analysis 67
Distribution
Analysis 69
Chapter 10 RESEARCH METHODOLOGY 71
Methodology overview
71
Secondary research 72
Market modelling 73
Primary research
74
Data finalisation 74
Ongoing research 75
Chapter 11 APPENDIX
76
Future readings 76
How to contact experts in your industry 76
LIST OF FIGURES
Figure 1: Latin America Oral Hygiene value & value
forecast, 2001-2011 (US$ m, nominal prices) 17
Figure 2: Latin America
Oral Hygiene category growth comparison, by value, 2001-2011 17
Figure 3:
Latin America Oral Hygiene volume & volume forecast, 2001-2011 (Units m)
20
Figure 4: Latin America Oral Hygiene category growth comparison, by
volume, 2001-2011 20
Figure 5: Latin America Oral Hygiene company share
(Top 5 companies), by value, 2005-2006 (%) 23
Figure 6: Latin America Oral
Hygiene distribution channels, by value, 2005-2006 (%) 25
Figure 7: Latin
America Dental Floss value & value forecast, 2001-2011 (US$ m, nominal prices)
31
Figure 8: Latin America Dental Floss category growth comparison, by
value, 2001-2011 31
Figure 9: Latin America Dental Floss volume & volume
forecast, 2001-2011 (Units m) 33
Figure 10: Latin America Dental Floss
category growth comparison, by volume, 2001-2011 33
Figure 11: Latin
America Dental Floss company share (Top 5 companies), by value, 2005-2006 (%)
35
Figure 12: Latin America Dental Floss distribution channels, by value,
2005-2006 (%) 37
Figure 13: Latin America Denture Care value & value
forecast, 2001-2011 (US$ m, nominal prices) 39
Figure 14: Latin America
Denture Care category growth comparison, by value, 2001-2011 39
Figure 15:
Latin America Denture Care volume & volume forecast, 2001-2011 (Units m)
41
Figure 16: Latin America Denture Care category growth comparison, by
volume, 2001-2011 41
Figure 17: Latin America Denture Care company share
(Top 5 companies), by value, 2005-2006 (%) 43
Figure 18: Latin America
Denture Care distribution channels, by value, 2005-2006 (%) 45
Figure 19:
Latin America Mouthwash value & value forecast, 2001-2011 (US$ m, nominal
prices) 47
Figure 20: Latin America Mouthwash category growth comparison,
by value, 2001-2011 47
Figure 21: Latin America Mouthwash volume & volume
forecast, 2001-2011 (Units m) 49
Figure 22: Latin America Mouthwash
category growth comparison, by volume, 2001-2011 49
Figure 23: Latin
America Mouthwash company share (Top 5 companies), by value, 2005-2006 (%)
51
Figure 24: Latin America Mouthwash distribution channels, by value,
2005-2006 (%) 53
Figure 25: Latin America Toothbrushes value & value
forecast, 2001-2011 (US$ m, nominal prices) 55
Figure 26: Latin America
Toothbrushes category growth comparison, by value, 2001-2011 55
Figure 27:
Latin America Toothbrushes volume & volume forecast, 2001-2011 (Units m)
57
Figure 28: Latin America Toothbrushes category growth comparison, by
volume, 2001-2011 57
Figure 29: Latin America Toothbrushes company share
(Top 5 companies), by value, 2005-2006 (%) 60
Figure 30: Latin America
Toothbrushes distribution channels, by value, 2005-2006 (%) 62
Figure 31:
Latin America Toothpaste value & value forecast, 2001-2011 (US$ m, nominal
prices) 64
Figure 32: Latin America Toothpaste category growth comparison,
by value, 2001-2011 64
Figure 33: Latin America Toothpaste volume & volume
forecast, 2001-2011 (Units m) 66
Figure 34: Latin America Toothpaste
category growth comparison, by volume, 2001-2011 66
Figure 35: Latin
America Toothpaste company share, by value, 2005-2006 (%) 68
Figure 36:
Latin America Toothpaste distribution channels, by value, 2005-2006 (%) 70
Figure 37: Annual data review process 72
LIST OF TABLES
Table 1:
Oral Hygiene category definitions 4
Table 2: Oral Hygiene distribution
channels 5
Table 3: Latin America Oral Hygiene value (country-wise),
2001-2006 (US$ m, nominal prices) 13
Table 4: Latin America Oral Hygiene
value (country-wise) forecast, 2006-2011 (US$ m, nominal prices) 13
Table
5: Latin America Oral Hygiene volume (country-wise), 2001-2006 (Units m)
14
Table 6: Latin America Oral Hygiene volume (country-wise) forecast,
2006-2011 (Units m) 14
Table 7: Latin America Oral Hygiene value,
2001-2006 (US$ m, nominal prices) 15
Table 8: Latin America Oral Hygiene
value forecast, 2006-2011 (US$ m, nominal prices) 16
Table 9: Latin
America Oral Hygiene volume, 2001-2006 (Units m) 18
Table 10: Latin
America Oral Hygiene volume forecast, 2006-2011 (Units m) 19
Table 11:
Latin America Oral Hygiene company share, by value, 2005-2006 (%) 21
Table
12: Latin America Oral Hygiene value, by company, 2005-2006 (US$ m nominal
prices) 22
Table 13: Latin America Oral Hygiene distribution channels, by
value, 2005-2006 (%) 24
Table 14: Latin America Oral Hygiene value, by
distribution channel, 2005-2006 (US$ m nominal prices) 24
Table 15:
Colgate-Palmolive Company Key Facts 26
Table 16: Procter & Gamble Key
Facts 28
Table 17: Latin America Dental Floss value, 2001-2006 (US$ m,
nominal prices) 30
Table 18: Latin America Dental Floss value forecast,
2006-2011 (US$ m, nominal prices) 30
Table 19: Latin America Dental Floss
volume, 2001-2006 (Units m) 32
Table 20: Latin America Dental Floss volume
forecast, 2006-2011 (Units m) 32
Table 21: Latin America Dental Floss
company share by value, 2005-2006 (%) 34
Table 22: Latin America Dental
Floss value, by company, 2005-2006 (US$ m nominal prices) 34
Table 23:
Latin America Dental Floss distribution channels, by value, 2005-2006 (%)
36
Table 24: Latin America Dental Floss value, by distribution channel,
2005-2006 (US$ m nominal prices) 36
Table 25: Latin America Denture Care
value, 2001-2006 (US$ m, nominal prices) 38
Table 26: Latin America
Denture Care value forecast, 2006-2011 (US$ m, nominal prices) 38
Table
27: Latin America Denture Care volume, 2001-2006 (Units m) 40
Table 28:
Latin America Denture Care volume forecast, 2006-2011 (Units m) 40
Table
29: Latin America Denture Care company share by value, 2005-2006 (%) 42
Table 30: Latin America Denture Care value, by company, 2005-2006 (US$ m
nominal prices) 42
Table 31: Latin America Denture Care distribution
channels, by value, 2005-2006 (%) 44
Table 32: Latin America Denture Care
value, by distribution channel, 2005-2006 (US$ m nominal prices) 44
Table
33: Latin America Mouthwash value, 2001-2006 (US$ m, nominal prices) 46
Table 34: Latin America Mouthwash value forecast, 2006-2011 (US$ m, nominal
prices) 46
Table 35: Latin America Mouthwash volume, 2001-2006 (Units m)
48
Table 36: Latin America Mouthwash volume forecast, 2006-2011 (Units m)
48
Table 37: Latin America Mouthwash company share by value, 2005-2006 (%)
50
Table 38: Latin America Mouthwash value, by company, 2005-2006 (US$ m
nominal prices) 50
Table 39: Latin America Mouthwash distribution
channels, by value, 2005-2006 (%) 52
Table 40: Latin America Mouthwash
value, by distribution channel, 2005-2006 (US$ m nominal prices) 52
Table
41: Latin America Toothbrushes value, 2001-2006 (US$ m, nominal prices) 54
Table 42: Latin America Toothbrushes value forecast, 2006-2011 (US$ m, nominal
prices) 54
Table 43: Latin America Toothbrushes volume, 2001-2006 (Units
m) 56
Table 44: Latin America Toothbrushes volume forecast, 2006-2011
(Units m) 56
Table 45: Latin America Toothbrushes company share by value,
2005-2006 (%) 58
Table 46: Latin America Toothbrushes value, by company,
2005-2006 (US$ m nominal prices) 59
Table 47: Latin America Toothbrushes
distribution channels, by value, 2005-2006 (%) 61
Table 48: Latin America
Toothbrushes value, by distribution channel, 2005-2006 (US$ m nominal prices)
61
Table 49: Latin America Toothpaste value, 2001-2006 (US$ m, nominal
prices) 63
Table 50: Latin America Toothpaste value forecast, 2006-2011
(US$ m, nominal prices) 63
Table 51: Latin America Toothpaste volume,
2001-2006 (Units m) 65
Table 52: Latin America Toothpaste volume forecast,
2006-2011 (Units m) 65
Table 53: Latin America Toothpaste company share by
value, 2005-2006 (%) 67
Table 54: Latin America Toothpaste value, by
company, 2005-2006 (US$ m nominal prices) 67
Table 55: Latin America
Toothpaste distribution channels, by value, 2005-2006 (%) 69
Table 56:
Latin America Toothpaste value, by distribution channel, 2005-2006 (US$ m
nominal prices) 69
