Abstract
Introduction
This databook is a detailed information resource covering all the key data
points on Personal Hygiene in North America. It includes comprehensive value
volume segmentation and market share data. The databook supplies actual data
to 2006 and full forecasts to 2011 for 02 countries covered within the North
America region.
Scope
Contains information on 3 categories: Soap, Deodorants and Bath & shower
products Provides market value, volume data by market, segment and sub
segment
Highlights
The North America Personal Hygiene market covering 02 countries, increased
between 2001-2006, growing at an average annual rate of 0.7%. The leading
company in the market in 2006 was Procter & Gamble. The second-largest player
was Unilever with Colgate-Palmolive Company is third place.
Reasons to Purchase
Discover the major quantitative trends affecting the Personal Hygiene markets
Understand consumers' consumption and expenditure patterns for the 02
countries covered Understand the future direction of the market with reliable
historical data and full five year forecasting.
Table of Contents
TABLE OF CONTENTS
Chapter 1 INTRODUCTION 2
What is this report about?
2
How to use this report 2
Market Definition 3
Chapter 2 OVERVIEW
11
Value Analysis 11
Volume Analysis 12
Chapter 3 NORTH AMERICA
PERSONAL HYGIENE - MARKET OVERVIEW 13
Value Analysis, 2001-2006 13
Value Analysis, 2006-2011 13
Volume Analysis, 2001-2006 15
Volume
Analysis, 2006-2011 15
Company Share Analysis 17
Chapter 4 LEADING
COMPANY PROFILES 20
Procter & Gamble Company, The 20
Unilever 23
Chapter 5 CATEGORY ANALYSIS - SOAP 26
Value Analysis, 2001-2006 26
Value Analysis, 2006-2011 26
Volume Analysis, 2001-2006 28
Volume
Analysis, 2006-2011 28
Company Share Analysis 30
Chapter 6 CATEGORY
ANALYSIS - DEODORANTS 32
Value Analysis, 2001-2006 32
Value Analysis,
2006-2011 33
Volume Analysis, 2001-2006 35
Volume Analysis, 2006-2011
36
Company Share Analysis 38
Chapter 7 CATEGORY ANALYSIS - BATH &
SHOWER PRODUCTS 40
Value Analysis, 2001-2006 40
Value Analysis,
2006-2011 40
Volume Analysis, 2001-2006 42
Volume Analysis, 2006-2011
42
Company Share Analysis 44
Chapter 8 RESEARCH METHODOLOGY 46
Methodology overview 46
Secondary research 47
Market modelling 48
Primary research 49
Data finalisation 49
Ongoing research 50
Chapter 9 APPENDIX 51
Future readings 51
How to contact experts in
your industry 51
LIST OF FIGURES
Figure 1: North America Personal
Hygiene value & value forecast, 2001-2011 (US$ m, nominal prices) 14
Figure 2: North America Personal Hygiene category growth comparison, by value,
2001-2011 14
Figure 3: North America Personal Hygiene volume & volume
forecast, 2001-2011 (Units m) 16
Figure 4: North America Personal Hygiene
category growth comparison, by volume, 2001-2011 16
Figure 5: North
America Personal Hygiene company share (Top 5 companies), by value, 2005-2006
(%) 19
Figure 6: North America Soap value & value forecast, 2001-2011
(US$ m, nominal prices) 27
Figure 7: North America Soap category growth
comparison, by value, 2001-2011 27
Figure 8: North America Soap volume &
volume forecast, 2001-2011 (Units m) 29
Figure 9: North America Soap
category growth comparison, by volume, 2001-2011 29
Figure 10: North
America Soap company share (Top 5 companies), by value, 2005-2006 (%) 31
Figure 11: North America Deodorants value & value forecast, 2001-2011 (US$ m,
nominal prices) 34
Figure 12: North America Deodorants category growth
comparison, by value, 2001-2011 34
Figure 13: North America Deodorants
volume & volume forecast, 2001-2011 (Units m) 37
Figure 14: North America
Deodorants category growth comparison, by volume, 2001-2011 37
Figure 15:
North America Deodorants company share (Top 5 companies), by value, 2005-2006
(%) 39
Figure 16: North America Bath & Shower Products value & value
forecast, 2001-2011 (US$ m, nominal prices) 41
Figure 17: North America
Bath & Shower Products category growth comparison, by value, 2001-2011 41
Figure 18: North America Bath & Shower Products volume & volume forecast,
2001-2011 (Units m) 43
Figure 19: North America Bath & Shower Products
category growth comparison, by volume, 2001-2011 43
Figure 20: North
America Bath & Shower Products company share (Top 5 companies), by value,
2005-2006 (%) 45
Figure 21: Annual data review process 47
LIST
OF TABLES
Table 1: Personal Hygiene category definitions 4
Table 2:
North America Personal Hygiene value (country-wise), 2001-2006 (US$ m, nominal
prices) 11
Table 3: North America Personal Hygiene value (country-wise)
forecast, 2006-2011 (US$ m, nominal prices) 11
Table 4: North America
Personal Hygiene volume (country-wise), 2001-2006 (Units m) 12
Table 5:
North America Personal Hygiene volume (country-wise) forecast, 2006-2011
(Units m) 12
Table 6: North America Personal Hygiene value, 2001-2006 (US$
m, nominal prices) 13
Table 7: North America Personal Hygiene value
forecast, 2006-2011 (US$ m, nominal prices) 13
Table 8: North America
Personal Hygiene volume, 2001-2006 (Units m) 15
Table 9: North America
Personal Hygiene volume forecast, 2006-2011 (Units m) 15
Table 10: North
America Personal Hygiene company share by value, 2005-2006 (%) 17
Table
11: North America Personal Hygiene value, by company, 2005-2006 (US$ m nominal
prices) 18
Table 12: Procter & Gamble Company, The Key Facts 20
Table
13: Unilever Key Facts 23
Table 14: North America Soap value, 2001-2006
(US$ m, nominal prices) 26
Table 15: North America Soap value forecast,
2006-2011 (US$ m, nominal prices) 26
Table 16: North America Soap volume,
2001-2006 (Units m) 28
Table 17: North America Soap volume forecast,
2006-2011 (Units m) 28
Table 18: North America Soap company share by
value, 2005-2006 (%) 30
Table 19: North America Soap value, by company,
2005-2006 (US$ m nominal prices) 30
Table 20: North America Deodorants
value, 2001-2006 (US$ m, nominal prices) 32
Table 21: North America
Deodorants value forecast, 2006-2011 (US$ m, nominal prices) 33
Table 22:
North America Deodorants volume, 2001-2006 (Units m) 35
Table 23: North
America Deodorants volume forecast, 2006-2011 (Units m) 36
Table 24: North
America Deodorants company share by value, 2005-2006 (%) 38
Table 25:
North America Deodorants value, by company, 2005-2006 (US$ m nominal prices)
38
Table 26: North America Bath & Shower Products value, 2001-2006 (US$ m,
nominal prices) 40
Table 27: North America Bath & Shower Products value
forecast, 2006-2011 (US$ m, nominal prices) 40
Table 28: North America
Bath & Shower Products volume, 2001-2006 (Units m) 42
Table 29: North
America Bath & Shower Products volume forecast, 2006-2011 (Units m) 42
Table 30: North America Bath & Shower Products company share by value,
2005-2006 (%) 44
Table 31: North America Bath & Shower Products value, by
company, 2005-2006 (US$ m nominal prices) 44
