Abstract
Over 240 million people in India now own mobile phones, and significant opportunities for content providers are available in this nascent market. In India, wireless operators, music and film companies, cartoon artists, game makers and musicians are all aggressively entering the mobile content market for ring tones, gaming, mobile imagery and streaming audio and video.
APRG' s latest market research examines how India' s service providers, network operators, application and content providers are positioning themselves to compete in India' s mobile market. This report reviews opportunities, strengths, weaknesses and risks of this emerging wireless market of over 1 billion people. Over 1,300 interviews were conducted with Indian consumers to learn their thinking and desires for mobile content and applications
This report, updated quarterly, covers the following topics of the mobile communications market in India:
- Consumer surveys on the usage of mobile data services - what are the key applications and content that users are willing to pay for?
- Outline of important mobile VAS content providers in India
- Growth of mobile phone subscribers and average ARPUs in India
- Revenue growth of mobile VAS value added services in India
- Developments in the evolution to 3G and Wireless Broadband
Key Questions Answered:
Our research provides immediate answers to a number of opaque issues of the mobile market in India:
- How big is the market for mobile content and entertainment services in India?
- What opportunities are there for mobile content providers in India?
- What are the new mobile applications being adopted in India?
- How do consumers learn of new mobile content services and applications?
- Forecast of mobile subscribers and mobile penetration to 2013
- Risks and weaknesses of the India mobile communications market
Table of Contents
1. Introduction
- Report Objectives
- Assumptions
2. Executive Summary and Market Forecast
- Current Situation
- Market Forecast
- Mobile Subscriber Growth Forecast
- Mobile Penetration
- Mobile Subscriber Growth Drivers
- ARPU Achievements and Outlook
- Wireless Content Forecast
- Market Share of Mobile Operators
3. Demographics and Economic Outlook
4. Regulatory Issues and Challenges
5. Growth Strategies of the Key Mobile Service Providers in India
- Aircel Televentures Ltd (Aircel)
- Reliance
- BSNL
- Bharti Televentures
- IDEA Cellular
6. Mobile Data and Services
- The Internet Environment
- The Internet' s Impact on Mobile VAS
- Mobile Data Revenue Growth
- Mobile VAS Revenue 2004 - 2012
- Mobile Content Revenue Sharing Model with Operators
- Mobile Content Portals in India
- Leading Mobile Portals
- Where Indian Mobile Users Get Their Content
- Leading Mobile Content Providers in India
- Mobile VAS Content Costs in India
- Mobile VAS Content - Desires and Frequency of Use
- Importance of Viral Marketing for New Mobile Content
- 3G Outlook
7. Final Notes
- Methodology
- Survey and Forecasting Notes
- Survey Demographics
- Age and Sex
- Internet Access Places
- Employment Status
- Notices
