掌握企业行动力市场的机会

Mobile operators are finding it increasingly difficult to increase both voice and data ARPU in the consumer market and enterprise mobility may offer a more effective way to augment revenue. This report examines the broad scope of enterprise mobility and shows that it is a highly complex area, involving a diverse range of players, technologies, applications, terminals and end users. The report shows how mobility has substantial value in the business world, bringing with it benefits including greater productivity, shorter time to market and increased competitiveness.

The report assesses the current state of enterprise mobility, revealing how today' s solutions fail to meet all the needs of the business community, and considers the threat of mobile operators being marginalised by new competitors. Mobile operators need to act now in order to deliver comprehensive solutions to enterprises before others do. The report provides a thorough overview of the challenging requirements of enterprises and identifies the issues that mobile operators need to address. It also considers how a number of important developments, including indoor base stations and IMS, will bring essential capabilities to cellular networks, if mobile operators shape their development appropriately.

The report defines clear actions that mobile operators, solution vendors and enterprises should take in order to seize the opportunities in enterprise mobility.

• What are all the elements of enterprise mobility and what value could it bring to an enterprise?
• What are the mobility requirements of enterprises? What applications need to be delivered?
• Where are we now? To what extent have wireless systems been implemented in enterprises, and what applications are being used? What solutions are offered by whom? What are the barriers to and enablers of significant further adoption of enterprise mobility solutions? What are the realistic opportunities for mobile operators in this area?
• Will new developments in technology significantly boost the prospects of mobile operators? What benefits will indoor base stations and IMS bring and what impact will these have on the ability of mobile operators to offer complete enterprise mobility solutions?
• What are the actions that need to be taken by mobile operators and others to seize the opportunities from enterprise mobility? Which customer segments should they target? What partners do they need? What should they do first?

• Mobile network operators: senior executives and product managers, in order to gain a realistic view of the opportunities in the enterprise mobility market and to understand the actions they need to take
• Private and public sector organisations: senior executives and IT managers, in order to appreciate the value of mobile to their organisations, to identify what mobile operators will be able to offer and to see the actions they need to take themselves to maximise business benefit
• Systems integrators and value-added distributors: senior executives, in order to recognise the best opportunities for enterprise mobility and the emerging capabilities of mobile operators, and to ascertain the actions that they need to take.

0. Summary

1. Enterprise mobility is a major opportunity for the wireless industry, but presents significant challenges

2. Enterprise mobility is a broad and complex area

• 2.1 The enterprise market includes many diverse organisations
• 2.2 Enterprise mobility offers a variety of benefits for businesses
• 2.3 Enterprise mobility can involve many employees, and machines, with different job functions
• 2.4 Enterprise mobility can include the provision of services to numerous locations
• 2.5 Enterprise mobility encompasses a range of services and applications
• 2.6 Enterprise mobility can involve various user devices (with different operating systems) and access technologies

3. Enterprises' requirements from mobility solutions are challenging

• 3.1 Enterprises expect to see proven business benefits
• 3.2 Enterprises must be able to control and minimise their telecoms expenditure
• 3.3 A variety of mobile services and applications can be valuable to enterprises
• 3.4 Enterprises need high-quality wireless coverage and sufficient performance for their services and applications
• 3.5 Enterprises want the ability to use (and manage) a mixture of mobile handsets and terminals
• 3.6 Enterprises want the freedom to use multiple mobile networks
• 3.7 Enterprises will want ownership of their enterprise mobility solution or must trust their solution providers
• 3.8 Enterprises will want to avoid unnecessary complexity
• 3.9 Enterprises need adequate security
• 3.10 Enterprises want solutions that are easy for end users to use
• 3.11 Enterprises need to evolve cost effectively from legacy systems and solutions
• 3.12 Some enterprises will demand multinational and inter-organisational operation of their enterprise mobility solutions
• 3.13 Enterprises need effective management tools
• 3.14 Enterprises may expect service and network integration
• 3.15 Enterprises may want service and network integration

4. The lack of comprehensive solutions has limited the growth of enterprise mobility

• 4.1 The enterprise mobility market is split between wide-area mobility and campus/indoor mobility and has some way to go
• 4.2 Mobile email has been dominated by RIM, but a number of other solutions are emerging
• 4.3 With increasing coverage, mobile operators are offering more wide-area 3G datacard services
• 4.4 Enterprise WLAN deployments are increasing, predominantly to support notebook PCs with limited mobility
• 4.5 There is a battle for enterprise voice in indoor and campus environments
• 4.6 Few mobile operators are embracing the enterprise mobility opportunity
• 4.7 Distributors, resellers and systems integrators are attempting to grasp the opportunities from enterprise mobility

5. New cellular network capabilities will greatly enhance mobile operators' enterprise propositions

• 5.1 Breakthroughs in capability enhancements could allow mobile operators to offer complete enterprise mobility solutions
• 5.2 Picocells and femtocells will enable mobile operators to support indoor mobility effectively
• 5.3 Greater cellular capability will allow more support for usage-intensive applications
• 5.4 IMS could be crucial to meeting enterprise requirements, but its future is still uncertain

6. Mobile operators need to combine a compelling vision with a pragmatic approach to enterprise mobility

• 6.1 Mobile operators need to adopt a pragmatic approach to the complexities of enterprise mobility
• 6.2 Integration of cellular and WLAN solutions and pervasive cellular mobility are two possible visions of the future
• 6.3 Segmentation is crucial, and SMEs that are active users of cellular services may be prime targets for mobile operators
• 6.4 Mobile operators must not neglect large enterprises, where there is a risk of being marginalised

Actions

• Figure 0.1: The scope of enterprise mobility
• Figure 1.1: Total mobile service revenue by market segment in Western Europe, 2006- 11
• Figure 1.2: Total mobile service revenue by market segment in the USA, 2006- 11
• Figure 2.1: The scope of enterprise mobility
• Figure 4.1: Growth in BlackBerry subscriber accounts, March 2001 to March 2007
• Figure 5.1: The IP Multimedia Subsystem

• Table 5.1: Characteristics of picocell and femtocell indoor base stations
• Table 5.2: Typical average downlink throughput of GSM and W-CDMA family of cellular technologies in different environments
• Table 5.3: Typical average throughput of CDMA2000 technologies in different environments