Abstract
On the 22nd September 2008, AMA Research will publish the 2nd Edition of the report ' Bathroom and Kitchen Pods Market UK 2008-2012' . Offering excellent value for money, this report represents a current and informed review of this market, incorporating original input and primary research.
The UK prefabricated pods market has experienced significant growth in recent years, reflecting high levels of government expenditure in non-domestic residential sectors such as educational and MoD. Pods were initially introduced because they evaded skill shortages and offered greater efficiency in the construction process. More recently, their usage has been motivated by the greater drive to Modern Methods of Construction (MMC) and the benefits associated with this.
Written by marketing professionals, this report provides a comprehensive and detailed coverage of this dynamic and fast changing market. It offers an appreciation of the way in which the pods' market has evolved so that future prospects can be assessed more clearly.
Recent trends include:
There is a shift in the way construction and building is undertaken in the UK, with a move towards greater levels of off-site construction. More developers are realising the potential of Modern Methods of Construction (MMC) in particular prefabricated bathroom and kitchen pods.
There is a growing trend away from low cost pods towards more value added offerings in terms of materials, finish and fixtures used. The hotel and up-market residential sectors in particular are looking for higher quality products and designs.
The pod market is characterised by the emergence and development of a number of new and existing entrants. The market' s growing level of maturity continues to offer new entrants significant market opportunities. The sustained levels of public and private sector investment have provided existing pod manufacturers with the confidence to invest in additional manufacturing capacity.
Demand for pods in most non domestic end user sectors will continue to be buoyant in the medium term. This growth is supported by the government' s continued drive to improve public sector services and conditions, in particular in education and defence.
In the longer term, the major potential for growth lies in the domestic residential sector, in particular social and affordable housing. The current downturn in the housing market may encourage this evolution as building costs start to come under stricter control.
Key areas of coverage in the report include:
BATHROOM AND KITCHEN PODS MARKET
- Overview of pods market by value 2002-2007 with forecasts to 2012, key market drivers e.g. methods of construction, government policy.
- Key market influences - social and demographic trends, population growth, government policies etc.
SUPPLIERS REVIEW
- Structure of supply - large specialist manufacturers, manufacturers that are part of a larger group of companies, distributors/agents, niche players.
- Market size and shares for pods suppliers.
- Review of leading pods manufacturers and suppliers.
- Key trends - market consolidation & analysis of changes in market situation.
POD PRODUCTS
- Analysis of the applications of pods - bathroom and kitchen.
- Detailed analysis of the materials from which pods may be made and their different characteristics, e.g. concrete, steel framed and GRP.
- Examination of major technical issues - such as weight, use in multi-storey applications and seamless (floorless) finish.
- Analysis of typical procurement process and specification drivers for pods and the bathroom and kitchen products used. Who are the key influencers?
KEY END USER SECTORS
- Consideration of the key end user sectors - hotel and leisure, student accommodation, military accommodation, prisons, healthcare and the domestic residential sector. Their major projects, where relevant.
- Analysis on how pods meet the requirements of the different end users - ease of maintenance, speed of construction and refurbishment, etc.
- Constraints on the use of pods in some segments of the residential sector.
EXTERNAL INFLUENCES
- Social and demographic changes - increased demand for dwellings.
- UK government policy - investment in infrastructure, in education, the military, social housing, etc.
- Initiatives to encourage more modern modular construction.
- PPP/PFI and the impact on construction programmes.
- The downturn in the housing market and the impact on housing development programmes.
FUTURE PROSPECTS
- Forecast growth in pods; usage up until 2012, with an indication as to which market sectors will provide the greatest growth.
- Factors likely to influence the adoption of pods - e.g. end of the housing boom, increase in social and affordable housing, the 2012 Olympics and the regeneration projects.
- Government initiatives to encourage greater use of modern modular construction.
Table of Contents
1. INTRODUCTION 6
2. SUMMARY & FUTURE PROSPECTS 7
- 2.1 SUMMARY 7
- 2.2 KEY TRENDS 9
- 2.3 FUTURE PROSPECTS 10
3. ECONOMIC ENVIRONMENT 12
- 3.1 GDP 12
- 3.2 INFLATION & INTEREST RATES 13
- 3.3 UNEMPLOYMENT 14
- 3.4 HOUSEHOLD CONSUMPTION 14
- 3.5 HOUSING & CONSTRUCTION 15
- 3.6 STERLING 16
- 3.7 POPULATION PROFILE 17
- 3.8 CONCLUSIONS 19
4. UK MARKET FOR BATHROOM AND KITCHEN PODS 20
- 4.1 INTRODUCTION 20
- 4.1.1 Background 20
- 4.1.2 Definitions 21
- 4.2 MARKET SIZE AND TRENDS 22
- 4.2.1 Market Background 22
- 4.2.2 Market Prospects 26
- 4.2.3 Imports and Exports 26
- 4.3 SUMMARY OF THE MARKET 27
5. PRODUCT MIX AND CHARACTERISTICS 29
- 5.1 PRODUCT MIX OF BATHROOM AND KITCHEN PODS. 29
- 5.2 SHOWER PODS 30
- 5.3 BATHROOM AND KITCHEN POD CHARACTERISTICS 31
- 5.3.1 Product Differentiation 31
- 5.3.2 Technical Issues; Quality; Ability to Customise. 32
- 5.3.3 Product Specification Issues 34
- 5.3.4 Specification Issues 36
- 5.3.5 Environmental Issues 37
- 5.3.6 Patterns of Supply 37
- 5.4 SUMMARY 38
6. SUPPLIERS 39
- 6.1 UK MARKET SHARES 39
- 6.2 KEY SUPPLIERS INTO THE UK MARKET, CHARACTERISTICS, KEY COMMENTS. 40
- 6.3 OTHER UK SUPPLIERS 42
- 6.4 OTHER EUROPEAN SUPPLIERS. 48
- 6.5 SUMMARY 50
7. KEY END USE APPLICATION SECTORS 51
- 7.1 OVERALL SHARE BY SECTOR 51
- 7.2 HOTELS AND LEISURE ACCOMMODATION 52
- 7.2.1 Structure and Trends 52
- 7.2.2 Pod Usage 54
- 7.2.3 Park Homes and Leisure Homes 55
- 7.2.4 Youth Hostels 55
- 7.3 STUDENT ACCOMMODATION. 55
- 7.3.1 Structure and Trends 55
- 7.3.2 Pod Usage 60
- 7.4 HEALTHCARE 61
- 7.4.1 Structure and Trends 61
- 7.4.2 Pod Usage 62
- 7.5 MOD 64
- 7.5.1 Structure and Trends 64
- 7.5.2 Pod Usage 66
- 7.6 PRISONS AND DETENTION CENTRES 67
- 7.7 COMMERCIAL OFFICES. 67
- 7.8 DOMESTIC RESIDENTIAL. 68
- 7.8.1 Background 68
- 7.8.2 Pod Usage 70
- 7.8.3 Flats/Apartments 70
- 7.8.4 Affordable Housing 71
- 7.8.5 Social Housing 72
- 7.8.6 Private Residential Housing 73
- 7.9 SUMMARY & FUTURE PROSPECTS 74
TABLES AND CHARTS
- CHART 1 UK MARKET SIZE FOR PREFABRICATED BATHROOM AND KITCHEN PODS 8
- CHART 2 INTEREST RATES AND INFLATION (CPI) FROM 1992-2012 13
- CHART 3 PDI & SAVINGS RATIO AT CURRENT PRICES 1992-2012 15
- TABLE 4 EXCHANGE RATE FLUCTUATIONS 2000-2008 - STERLING TO THE DOLLAR, AND THE EURO, SPOT RATES 17
- CHART 5 AGE DISTRIBUTION OF THE RESIDENT UK POPULATION 2001 CENSUS (' 000) 18
- TABLE 6 THE FEATURES AND BENEFITS OF PRE-FABRICATED BATHROOM AND KITCHEN PODS 21
- TABLE 7 UK MARKET SIZE FOR BATHROOM AND KITCHEN PODS (2002 - 2012) 23
- CHART 8 UK MARKET SIZE FOR BATHROOM AND KITCHEN PODS (2002 - 2012) 25
- CHART 9 PRODUCT MIX OF PODS BY TYPE 2007: 30
- CHART 10 PRODUCT MIX OF PODS BY MATERIAL TYPE 2007: 34
- TABLE 11 UK MARKET SHARES PREFABRICATED BATHROOM AND KITCHEN PODS 2007 39
- TABLE 12 DISTRIBUTION OF PODS BY APPLICATION SECTOR (BY VOLUME) 2007 52
- TABLE 13 BATHROOM AND KITCHEN PODS MARKET PRICING 2007 52
- TABLE 14 UK HOTEL MARKET 2007 53
- TABLE 15 TOTAL NUMBER OF HIGHER EDUCATION INSTITUTIONS IN THE UK 2007 56
- CHART 16 ESTIMATED NUMBER OF NEW STUDENT BED SPACES BUILT PER YEAR 2002-2010 57
- CHART 17 TYPES OF STUDENT ACCOMMODATION IN THE UK 2007 58
- TABLE 18 TOP 10 COMMERCIAL OPERATORS/INVESTORS STUDENT ACCOMMODATION SECTOR 2007 59
- TABLE 19 UK NHS CAPITAL SPENDING 2003-2008 (£M) 62
- TABLE 20 PROJECT SLAM YEARS 6 - 10 (2008 - 2013) NO. OF BED SPACES TO BE BUILT 64
- CHART 21 SHARE OF COMMERCIAL DEVELOPMENTS USING TOILET PODS 2002 - 2007 68
- TABLE 22 UK HOUSE BUILDING COMPLETIONS 2002-2012 (' 000 DWELLINGS) 69
- TABLE 23 UK HOUSEBUILDING AND FLATS/APARTMENT COMPLETIONS 70
