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年间契约型信息服务

行动通讯服务

Mobile Services

出版商 Analysys Mason 商品编码 294412
出版日期 年间契约型信息服务 内容信息 英文 Subscription Program
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行动通讯服务 Mobile Services
出版日期: 内容信息: 英文 Subscription Program
简介

只要活用Analysys Mason提供的年度数据服务调查技术活用、就能更了解行动通讯服务市场的商业机会与课题领先竞争对手。本报告分析包扩通讯业者与供应商、市场相关企业与团体间的意见交换、Analysys Mason进行的消费者第一手调查结果、市场预测与见解根据。本报告可分析市场多样化趋势、对应顾客需求、协助维持并扩大收益。

  • 本服务概要
    • 从预付式行动电话移动策略到4G服务费用设定、提供商业主要部门的行动通讯服务调查与分析的数据
    • 包括维持顾客、漫游、虚拟行动通讯事业者(MVNO)策略等主题
    • 语音、留言、数据(包括行动宽带)各服务重要性与顾客支出金额的变化追踪调查(与计画)
  • 主要题目
    • 行动数据服务费用设定与套装式策略最佳范例
    • 维持顾客与降低更换业者数量策略
    • 4G服务费用设定与行销
    • 漫游与流动网络接入费(MTR)相关规范政策影响
    • 子品牌与批发/MVNO商业机会
    • 预付式行动电话顾客基本发展
方案成果:行动通讯服务
成果种类发行次数(12个月)
报告:预测、定量模组、调查报告、重要主题详细分析4次
回顾重点:业界个别问题焦点分析(最佳范例分析、创新商业模式、各种服务预测、技术趋势)5~7次
解说:业界最新动向相关情报与见解7~8次
追踪调查:行动通讯服务市场各种指标相关四季调查报告
行动数据服务费用追踪调查
4次
2次

目录

The rapid evolution of the mobile data market has dramatically affected operators' and vendors' mobile revenue and service strategies during the past few years. As the market matures, industry players and their partners are shifting their focus from voice and messaging to data services, and from securing market share to managing and maintaining the subscriber base. The Mobile Services programme helps stakeholders to tackle key issues including:

  • pricing structures: from tariff rebalancing to multi-person and multi-device usage plans, pricing models must now extend to cover a wide variety of usage patterns and preferences while creating value for providers
  • best-practice customer retention strategies, which are becoming increasingly important thanks to the growing emphasis on alternative KPIs, such as Net Promoter Score and reduced churn
  • the search for opportunities in the wholesale sector, including a renewed focus on MVNOs and responses to structural changes in the roaming market
  • the impact of network upgrades and next-generation technologies: how 4G in particular will position mobile operators to compete directly with fixed broadband offers.

Analysys Mason's Mobile Services research programme enables clients to understand the opportunities and challenges in these markets, and to stay a step ahead of competitors. Our analysis reflects our ongoing dialogue with operators, vendors and other market players, as well as our proprietary primary consumer research, which provide a solid grounding for our forecasts and views on the market. We identify trends early, enabling clients to better address their customers' needs, and protect and increase revenue.

Market commentary by lead analyst

“Mobile revenue growth has stalled in many European markets. For service providers, the focus is moving from securing market share to keeping established customers, while maintaining profitability. Key ingredients for success include: a deep understanding of customer usage and spending patterns; development of appropriate pricing structures for mobile data; and a forward view of the threats and opportunities for mobile services as 4G networks and connected devices reach the mass market.” Stephen Sale, Principal Analyst.

The service in detail

For a typical 12-month subscription, our clients can expect:

  • expert analysis of the mobile services market and related technology: in-depth analysis of the major dynamics in the mobile services market and advice on optimal strategies for revenue growth and customer management
  • strategic impact reports and regular market commentary: thought leadership delivered via in-depth reports and regular commentary on developments and innovative business models in the mobile services market
  • 5-year forecasts for mobile broadband key performance indicators (KPIs) : worldwide mobile services forecasts split into 8 regions, as well as forecasts for 30 European countries, including KPIs such as connections, ARPU and revenue, and data volume
  • Connected Consumer end-user survey report: in-depth report based on our annual survey of more than 6000 end users in six countries (in Europe and North America), providing insight into and analysis of their usage, spending and attitudes towards mobile services
  • access to experts: unmetered access to our subject matter experts and thought leaders for additional insight and opinion in response to ad hoc questions relating to our research.

Programme highlights

The programme provides comprehensive analysis of the key issues affecting the market for mobile services. We will be covering critical industry issues, including:

  • a new phase for the MVNO market in Europe: status update and outlook
  • market sizing and outlook for roaming services: the impact of regulatory changes on legacy revenue streams and emerging roaming business models
  • consumer usage and attitudes towards mobile services, based on our Connected Consumer survey
  • the mobile bundle in 2018 - the future of mobile pricing
  • the impact of LTE: on pricing, bundling, consumer expectations, marketing strategies and the comparative pricing of fixed and mobile broadband
  • best practice churn reduction strategies.

Programme deliverables

Forecasts

Analysys Mason's Mobile Services research programme provides 5-year forecasts of the following KPIs in the mobile services market:

  • mobile connections, split by:
    • device type (handset (smartphone and basic), tablet and PC/laptop)
    • subscriber type (business and consumer)
    • subscription method (prepaid and contract)
    • access technology type (3G, 4G)
  • mobile service ARPU, blended and split by:
    • service type (voice, messaging, data)
    • subscriber type (business and consumer)
    • subscription method (contract and prepaid)
  • mobile service revenue, blended and split by:
    • service type (voice, messaging, data)
    • subscriber type (business and consumer)
    • subscription method (contract and prepaid).

Trackers

The Mobile Services programme's Mobile services quarterly metrics provide the following up-to-date KPIs for 30 European countries each quarter:

  • mobile active subscribers (prepaid and contract)
  • MVNO subscribers as a percentage of total
  • voice and messaging traffic
  • outgoing voice minutes
  • ARPU and average revenue per mobile minute and SMS message
  • mobile revenue and ARPU, split by service (voice, messaging and data)
  • mobile data revenue as a percentage of total.

Analysys Mason's Mobile broadband pricing benchmark is a survey of USB modem subscription services and SIM-only packages suitable for use with a USB modem or mobile Wi-Fi hotspot device. Data for 23 countries is provided in a fully searchable spreadsheet format, for use as a benchmarking and planning too.

The information for each country includes:

  • provider
  • service name
  • access technology
  • downstream bandwidth (Mbps)
  • upstream bandwidth (Mbps)
  • monthly access charge (in local currency unit and EUR)
  • activation fee (in local currency unit and EUR)
  • device bundle
  • minimum contract length (months)
  • broadband service type
  • subscription type
  • usage cap/fair-use policy limit (MB)
  • volume included (MB)
  • time included (hours)

Geographical coverage

Analysys Mason's Mobile Services research programme provides worldwide 5-year forecasts split into the following eight regions:

  • North America
  • Western Europe
  • Central and Eastern Europe
  • Developed Asia-Pacific
  • Emerging Asia-Pacific
  • Latin America
  • Middle East and North Africa
  • Sub-Saharan Africa.

The programme also provides five-year forecasts at country level for the following European countries:

  • Austria
  • Belgium
  • Bulgaria
  • Croatia
  • Czech Republic
  • Denmark
  • Estonia
  • Finland
  • France
  • Germany
  • Greece
  • Hungary
  • Ireland
  • Italy
  • Latvia
  • Lithuania
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Romania
  • Russia
  • Slovakia
  • Slovenia
  • Spain
  • Sweden
  • Switzerland
  • Turkey
  • UK
  • Ukraine.
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